Presentations
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Brave New World of Media
CEO of SelectResources International Catherine Bension explores the new opportunities provided by new media what clients want out of it and how to fufill their desires.
Initiating a Marketing Accountability Program: How You Can Become Your Company's Chief Evangelist
Vice President of MMA Doug Brooks provided a detailed presentation describing how initiate marketing accountability programs that provide results which can aid in the decision making process. He also points out some of the obstacles that can impede or even throw the whole process off track.
What Does Success Look Like? The Victory Plan Dashboard
Director of Sales & Marketing Measurement and Reporting at Symantec Llana Metcalf address one of the greatest challenges facing b-to-b marketers--how to work closer, better and more effectively with sales.
Agency Compensation: Creating Profitable Ideas that Everyone Profits From
Managing Director at The Gate Worldwide Beau Fraser and Director of Marketing, Intermediary Business Group at State Street Global Advisors Gary MacDonald discuss an compensation arrangement that rewards the client for effective use of time and penalizes it for inefficiency.
Production Decoupling - An Emerging Industry Trend
Representatives from the Incorporated Society of British Advertisers and World Federation of Advertisers, along with two client-side marketers and an advertising consultant, share their experiences with production decoupling and discuss implications for the U.S.
Agency CEO: Digital Media Agency Costs Are Too High!
CEO of TargetCast Steve Farella explores how clients and agencies can work collectively to improve the interactive media process, reduce the workload and reduce agency compensation fees.
Beyond Social Networks: New Ways of Engaging Consumers With Social Media
If appropriately utilized, social networks have the potential to offer advertisers a variety of value propositions to suit their brand objectives. Credited with building MySpace's advertising platform, CEO and Co-Founder of SodaHead.com Jason Feffer covers the monetization and effectiveness of advertising on social networks.
Financial Management of Integrated Agency Relationships
Vice President of Global Agency Relations at American Express Company Eve Reiter discusses the importance of collaboration between clients and agencies when developing effective integrated marketing campaigns. She also presents a case study and reviews broader industry trends on how to maximize the value of integrated relationships.
Innovation at the Core of the Business Model
Vice President of Global Media and Communication at P&G Bernhard Glock shares P&G's approach to innovation and engages the audience in a discussion about their experiences.
Managing Risk in the New Media Landscape
J. Wood, Partner, Advertising Technology & Media Law, Reed Smith LLP provides an update on advertising laws as it relates to new media
Profitable Marketing Communications
President of OptiMedia Antony Young explores the importance of marketing and how they can provide measurable return-on-investment stats to maintain a place in the corporate spending plans and avoid becoming a victim of spending cuts.
Talent Payments—An Update and a Demonstration
Gordon Wade, EMM Group, demonstrates and explains BAH's two proposed talent payment options and their cost implications.
Compensation Model Discussion
The CEO of TBWA Neal Grossman along with two other panelists explore fair agency compensation from three vantage points: client, agency, and compensation consultant. Topics of the discussion include compensation methodologies, appropriate transparency, definitions, hours, salaries, overhead, profit, and direct client expenses.
Economic Outlook and Implications for Advertisers
U.S. Media Analyst for Sanford C. Bernstein & Co. Michael Nathanson provide insights into the overall health of the U.S. economy and implications for the media and advertising marketplace.
Internet Services "A Ray of Hope" in an Otherwise Bleak Economy
Wall Street expert Linda B. Gridley discusses perspectives on the overall health of the U.S. economy and implications for the media and advertising marketplace.
ShopText
Production Advisors: Find the Rhythm
CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement.
Cisco Web Marketing
Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics.
ABC Update & Highlights
Michael Lavery of the Audit Bureau of Circulations (ABC) brought the committee up to date on the ABC's latest audit initiatives for newspapers, magazines, and the Internet. He also discussed the recent withdrawal of several Canadian newspapers from the ABC and the impact that this move may have on the ABC and its members.
The Value of Public Place Distribution Copies
Founder of McPheters & Co. Rebecca Mc Pheters discusses a study developed to address advertisers continuing skepticism and help them determine the usefulness of public place print distrbution.
