Joseph Jaffe, President and Chief Interrupter at Crayon, discussed how conversations using social media require different marketing metrics than traditional media campaigns.
John Nardone, Chairman and CEO, [x+ 1], discussed new targeting and personalization tools being used to increase the efficiency of direct mail.
Don Sexton focuses on the things organizations can do during tough times to make their marketing efforts successful.
Peter Cassat of Dow Lohnes PLLC discussed the FTC's 2009 Self-Regulatory Principles for Online Behavioral Advertising report and reviewed attempts by lawyers and regulatory agencies to balance the interests of advertisers with the privacy rights of consumers.
Jeff McIntyre, Director of National Policy at Children Now, discussed his concerns about the effects of advertising on children.
Lawrence I. Weinstein, of Proskauer Rose LLP, and Kathryn L. Carson, of Pepsi-Cola North America, discussed recent developments in consumer class action false advertising litigation.
Representatives from North America, Australia, and Europe discussed cases dealing with green marketing regulations in each of their global regions.
Norman C. Simon, of Kramer Levin Naftalis & Frankel, and Po Yi, of American Express, discussed how traditional legal frameworks are being used with new advertising formats.
Barbara Bacci Mirque, EVP, ANA discussed how Ad-ID is digitally enabling advertising asset work flow solutions and cross media standards to save money, improve advertiser-agency productivity and provide better information throughout the marketing communications landscape.
Barbara Bacci Mirque explained the role the Alliance plays, using a member case study, she explained how participation in the Alliance is a powerful force in the dynamic media industry.
American Express describes how it measures the impact of its campaigns, and how this is managed across cross-functional teams to align on key metrics of success.
Brent Locke,Director of Premium Sales and New Media, Universal Music Group talked about the activities, events and partnerships planned to celebrate Motown's 50th Anniversary.
Terrie Brennan with The Nielsen Company discussed different ratings systems for commercials and shared the results of a test pilot program for Ad-ID.
Joseph Cioffi, Partner, Davis & Gilbert LLP, and Lori Nicholson, Senior Vice President, Financial Services, MTV Networks, discussed how the bankruptcy trustee operates and what the creditor can do to protect him or herself from the trustee's broad powers. They also explored how the creditor can structure contracts to reduce exposure to third party bankruptcy risk.
C. Lee Peeler, President and Chief Executive Officer, National Advertising Review Council, and Lydia Parnes, Partner, Wilson Sonsini Goodrich & Rosati, updated attendees of the ANA Advertising Law and Business Affairs Conference on the state of self-regulation and the challenges it faces.
William MacLeod, Partner, Kelley Drye Collier Shannon, and Josephine Belli, Associate General Counsel, Combe Incorporated, discussed the possible effects of the FTC's proposed changes to their Testimonial and Endorsement Guidelines.
Mark Mitchell with Canoe Ventures gave an update his company's progress on collecting data on television advertising and its vision for the future.
Ray Pettit, Senior Vice President of Research and Standards at the ARF, presented a study that showed that the effectiveness of TV advertising is increasing.
Daniel Offner, Partner, Nixon Peabody LLP, and Liam Collins, VP of Finance and Business Affairs, Next New Networks, discussed the future of in-game advertising and online videogames and how impending FTC regulations may affect this.
David Reeder, Vice President, GreenLight Rights, and Sheryll Kollin, Senior Vice President, Director of Broadcast Business Affairs, Doner, discussed the rewards and challenges of hiring a celebrity to endorse a brand. A case study featuring Eurostar was also presented.