Presentations

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Is Your Brand An Icon of Our Time?

OnRequest Images presented an imagery retrospective of brands over the last century, and a panel discussed brand leaders and their use of imagery in advertising.

It's Alive! Creating a Metalife for Your Brand!

Bruce Moorhouse, senior consultant, WCW Partners, introduced and explored the idea of a brand "metalife" in this presentation.

Medill Student Case Studies: Best Buy and Condé Nast

Professors at Northwestern University's Medill graduate program in Integrated Marketing Communications (IMC) led their students in a discussion of how IMC learnings were successfully applied to two very tough challenges being faced by Best Buy and Condé Nast.

The Method Success Story

Eric Ryan, co-founder of Method, and Scott Potter, founding managing partner of San Francisco Equity Partners, discussed how Method has used the brand to change the consumer packaged goods industry.

The New Media Mix: Connecting the Dots in a Multi-Screen Environment

Vince Messina, senior director of west region sales at Microsoft Advertising, discussed why marketers must evolve to succeed in reaching consumers across multiple screens.

Kraft Foods: Global IMC Awards

Edward Bayer, director, media planning, Kraft Foods, Inc., discussed Kraft's Global IMC Awards program, which celebrates the most impactful and innovative integrated marketing campaign plans across all Kraft brands worldwide.

The Media Rating Council: Background and Audit Process

Anthony Torrieri, senior vice president, associate director of Media Rating Council, presented the organization's purpose, process, and value along with recent Telephone Directory Services initiatives.

Charles Schwab: Talk to Chuck

Rebecca Saeger, executive vice president and chief marketing officer, The Charles Schwab Corporation, shared a "Worst Case Survival Handbook" that looked at how organizations can turn a crisis into a business opportunity.

Growth via Transformation

Verizon EVP and CMO John Stratton discussed how the company's marketing strategy has helped it transform from a landline telephone company to a dynamic wireless services company.

The Kodak Growth Moment: Overhauling an Icon

Jeffrey W. Hayzlett, chief marketing officer and vice president, Eastman Kodak Company, discussed how the Kodak brand reinvented itself in order to compete in a digital world.

Coldwell Banker & Social Media

Dana Haase, director of consumer marketing for Coldwell Banker Real Estate, described how the company is using social media to meet consumer needs and keep a century-old brand relevant in the digital age. She also shared their protocols for crisis management in relation to social-media activity.

Dude, Why Are You Drinking That?

MillerCoors CMO Andrew England discussed how a key strategy of reinforcing his company's brands' core positioning, along with innovations in packaging, sponsorship, and media, have built business and driven imperative brand growth.

Covering Your Ads: Legal Requirements for Cutting Edge Advertising

Representatives from Reed Smith, a global-relationship law firm and ANA's outside legal counsel, shared their thoughts on the potential legal pitfalls of cutting edge advertising techniques, which are of particular interest to regulators.

Comparisons of Social Media Marketing and Traditional Media Marketing: Do They Stack Up?

Alex Romanovich, founder and CMO, Social2B, discussed the new metrics marketers should consider when calculating the value of their online advertising and social media.

The ARF 360° Model: The Human-Centric Approach

The Advertising Research Foundation's (ARF) media effectiveness model is currently being revised to better reflect how consumers process ad messages in today's heavily digital media environment. Craig Gugel, senior vice president, media analytics, ARF, presented a Toyota Prius case study to illustrate some features of the ARF's model.

The Future of Magazines: The State of the Industry

George Janson, managing partner at Mediaedge:cia, discussed the future of the magazine industry.

Ad Council "That's Not Cool" Case Study: New Ways to Speak to Teens

Deborah Leiter, vice president, campaign director, Ad Council, and Dawn Winchester, EVP, chief marketing services officer, R/GA, discussed the campaign R/GA created for the Ad Council that is geared towards raising awareness about teen dating violence.

Uncovering Compelling Shopper Insights

Andy Murray, CEO, Saatchi & Saatchi X, discussed how marketers can overcome in-store purchase barriers by uncovering and studying the human truths found within the shopping experience.

Creating Stronger Manufacturing/Retailer Partnerships

Greg Warren, executive vice president, managing director, MediaVest, discussed how manufacturers (brands) and retailers can work together more profitably via improved shopper marketing programs.

Perspectives on the FDA & Other Marketing Restrictions

Brad DeHart, practice leader, marketing services, ICG Commerce, discussed how pharmaceutical regulatory issues may impact procurement and sourcing contacts within the pharmaceutical industry.

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