Presentations
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American Express: Television Creative Benchmarking Using Actual Second By Second Viewing Data
CEO of Media TQ Michael Lotito discusses how results of second by second census can be further analyzed to provide creative benchmarks.
Meredith 360º: The DNA of Best in Class Campaigns
Several speakers including the VP, Client Solutions, Meredith 360º Julie Fuoti and Jack Bamberger the Senior VP of Corporate Sales & Marketing discuss some of the reasons media agencies have diffculties when working on a media campaign and provides an example of a successful one.
YPMR Syndicated YP Usage Research Update
Senior VP & General Manager of Knowlege Networks/SRI, Jane Dennison-Bauer discusses the re-introduction of syndicated research as a method of measuring yellow page usage and plans to redevelop the process.
"Green Guidelines for the TV Commercial & Print Production Industry."
During this presentation two views were introduced regarding one of the industry's hot topics, "green marketing."
How to Stop Looking Through the Rearview Mirror While Traveling 100 Miles an Hour Down the Media Highway!
During this presentation Gary Reisman and Denise Larson of NewMediaMetrics, Inc., provided listener with an overview of emotional attachment metrics as perceived by NewMediaMetrics.
Agency-Advertiser Value Survey: Best Practices for Client Behavior
Bill Duggan, EVP, ANA, highlighted some of the findings of the Agency-Advertiser Value Survey, which was designed to serve as a tool to facilitate dialogue between advertisers and agencies.
The Agency As Strategic Advisor: What is the Current State of Play?
Mike Farmer, President and CEO of Farmer & Company, discussed how agencies can re-establish themselves as strategic advisors to their clients, as well as brand and performance consultants.
Value-Based Compensation: The Myths, The Promise, The Challenges
During this presentation, Dave Beals, CEO of Jones Lundin Beals briefly higlights myths, challenges and promises related to value-based compensation.
Welcome to Publicis
Kelly Colbert, Director, Acquisition Marketing, WellPoint and Nathalie Sokoloff-Schaffer, SVP, Group Account Director, Publicis Dialog, discussed the strategy their teams followed in developing an integrated campaign that targeted both large and small business segments.
Mobile Marketing is Really Here and it Really Works
EVP of iLoop Mobile Inc. Michael Becker, provides an overview of the mobile marketing industry, the intricacies of successfully employing the mobile channel for marketing, and showcases an example of mobile marketing by an entertainment company.
Virtual Worlds as a Customer Engagement Model
During this presentation the EVP of MTV Music Group, Jeff Yapp and the CEO of Makena Technologies/There.com, also the creator of MTV's virtual worlds talk about how to utilize the virtual world to engage customers. The two speakers also provide insight on how marketers can successfully apply this technology.
Presentation to the ANA TV and Emerging Technology Committees
In this presentation Terrie Brennan, Nielsen, discusses initiatives that have been done with the ANA that could provide more granular ratings data.
Role of Research in Marketing ROI
During this presentation Robert S. Duboff, CEO of HawkPartners talks about the function of market research in ROI.
The Digital Strategy at MTV Networks
In this presentation MTV provides examples of their work with Visible World to create dynamic customized TV ads. MTV's Digital Fusion group also showcases customized webisodes and microsites.
Building Customer Concurrence
Presentation from member roundtable discussion on concurrence marketing faciltated by Audrey Eassaw.
Micro-Engagements Across the Information Space
In this presentation Tim Armstrong, President, Advertising & Commerce, Google, discuss two high-impact themes facing marketers with implications across multiple platforms.
Mobile Marketing Is Really Here And It Really Works
In this presentation Tom Daly, Strategy & Planning, Global Interactive Marketing, The Coca-Cola Company and Michael J. Becker, EVP Business Development, iLoop Mobile, Inc., provide insite on how to successfully use mobile channel for marketing as well as its applicability within transaction and relationship marketing paradigms.
Sustainability
In this presentation Victor Melendez, VP Marketing, Sustainability, Pepsi-Cola North America discusses what different companies are doing in an attempt to be more environmentally friendly and "green."
Building a Sociologically Driven Brand
Steve Sullivan, Senior Vice President, Communications, Liberty Mutual Group; Mike Sheehan, Chief Executive Officer, Hill, Holliday Advertising share their insights and reveal how Liberty Mutual has transformed its marketing model to ensure deep consumer relevance and clear differentiation - especially in comparison with well known competitors that feature humorous animations and cartoon characters.
Harnessing the Power of New Media Platforms
Barbara Basney, Xerox, Ellis Booker, B-to-B Magazine, and Jeremi Karnell, One to One Interactive. review the survey results addressing 15 new media platforms across all areas of the communications mix.
