Carole Irgang, Founder, Red Shoes Marketing, shared her insights into what makes a good creative brief.
Roger Adams, Chairman, ANA Brand Management Committee provided the key takeaways from the 2009 brand building conference.
David Sommer with MEC Retail discussed how marketers can use shopper marketing and in-store media to drive sales and build brand equity.
Joseph Jaffe, President and Chief Interrupter, Crayon, discussed how communication differs from conversation in the world of social media.
Matt Egol with Booz & Co. discussed how marketers and retailers can use in-store media to drive greater innovation and more effectively reach consumers.
Carole Walker and Osher Hoberman with Mars presented a case study of a campaign for Skittles candy that utilized Twitter and other social networking tools.
Danny Sullivan, Editor-In-Chief, Search Engine Land provided hints on optimizing and refining the search marketing strategy.
Steven Goldbach with Monitor Group discussed integrated marketing and suggested three areas marketers and agencies need to address in order to build the agency-marketing system of the future.
Alexi L. Sarnevitz, Senior Director Retail Strategy Global Retail Practice at SAS Institute, discussed how marketers can use retailer customer centricity to drive sales and presented case studies of successful retailers.
Integrating Traditional and Digital Media: Understanding How Agencies and Marketers Can Work Better Together
Bill Duggan, EVP, ANA, shared the results of a joint survey with the AAAA and Bellwether Leadership Research & Development on integrated marketing.
ANA Telephone Directory Committee chairperson Janice Lucente of Allstate provided a Yellow Pages industry update covering: performance by publisher, references, companion directories, directory extensions, market share, revenue, stock performance, industry leadership changes, new technology, key publisher strategies, and a 2009 lookout.
Liliana Gil, Director of Worldwide Marketing Services, Johnson & Johnson Pharmaceutical Services, and Armando Martin, Founder & Partner, XL Edge, discussed Johnson & Johnson's new multicultural marketing platform.
Alexia Quadrani, Managing Director, JPMorgan discussed the state of the economy and what the future holds.
Brad Casper, President and CEO, The Dial Corporation, shared three case studies detailing Dialï¿½s ability to keep pace with their higher spending competitors.
Steven Goldbach, Global Account Manager, Monitor Group discussed what an integrated marketing model looks like and areas marketers and agencies need to address in order to build the agency-marketing system of the future.
Representatives from P&G discussed P&G's updated agency compensation model called Brand Agency Leader (BAL).
Dorothy Wetzel, Co-Founding Partner, Extrovertic facilitated an open discussion exploring how marketers are handling several shifts in the industry.
James R. Gregory, CEO, CoreBrand, discussed how advertising agencies and brand marketers are being impacted by economic conditions.
Vice President of Marketing at Anheuser-Busch InBev Keith Levy discussed why the new company is working well and shared the accountability metrics-many imported from InBev-used to maximize the effectiveness of marketing and advertising investments.
Moray MacLennon, CEO Worldwide, M&C Saatchi, and, President, Institute of Practitioners in Advertising (UK), shared the results of a survey recently conducted by M&C Saatchi, which broke consumers into eight groups based on their responses to the ongoing recession.