Presentations
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Building Customer Concurrence
Presentation from member roundtable discussion on concurrence marketing faciltated by Audrey Eassaw.
Micro-Engagements Across the Information Space
In this presentation Tim Armstrong, President, Advertising & Commerce, Google, discuss two high-impact themes facing marketers with implications across multiple platforms.
Mobile Marketing Is Really Here And It Really Works
In this presentation Tom Daly, Strategy & Planning, Global Interactive Marketing, The Coca-Cola Company and Michael J. Becker, EVP Business Development, iLoop Mobile, Inc., provide insite on how to successfully use mobile channel for marketing as well as its applicability within transaction and relationship marketing paradigms.
Sustainability
In this presentation Victor Melendez, VP Marketing, Sustainability, Pepsi-Cola North America discusses what different companies are doing in an attempt to be more environmentally friendly and "green."
Building a Sociologically Driven Brand
Steve Sullivan, Senior Vice President, Communications, Liberty Mutual Group; Mike Sheehan, Chief Executive Officer, Hill, Holliday Advertising share their insights and reveal how Liberty Mutual has transformed its marketing model to ensure deep consumer relevance and clear differentiation - especially in comparison with well known competitors that feature humorous animations and cartoon characters.
Harnessing the Power of New Media Platforms
Barbara Basney, Xerox, Ellis Booker, B-to-B Magazine, and Jeremi Karnell, One to One Interactive. review the survey results addressing 15 new media platforms across all areas of the communications mix.
The Big Picture: Integrating Strategy and Execution
In this presentation Marta Dapena-Barón, Founding Partner, Big Picture Partners and Hans Schwarz, Product Director, Johnson & Johnson discussed a marketing framework that helped align all areas of the organization along a common goal and facilitate decision-making.
The Ritual Masters
In this presentation, Archana Kumar, SVP, Group Director of Behavioral, presents the findings from a study that suggests that injecting brands into the rituals that define people is critical to making them an absolute part of consumer shopping lists.
Using Online to Reach B-to-B Influentials
"Using Online To Reach B-To-B Influentials." Scott Meyer, President & CEO, About.com; Mark Herlyn, VP, Advertising, The New York Times. ANA Business-To-Business Marketing Committee Meeting 11/07/07
ANA Presentation: Centralized Production
During this presentation, Peter Kuhn, Managing Drector, Tag U.S.A provides listeners with an overview of advertising's value, while focusing on activities that fall within production.
Coldwell Banker: The Best of Both Worlds
In this presentation, Jeff Jones, President, McKinney, discusses the Coldwell Banker Case Study.
Transforming a Business Into a Brand: Reinventing the Way a Decentralized Business Goes to Market
Claire Huang, Fidelity, and Pam Hamlin, Arnold Worldwide share the business, marketing and organizational challenges that Fidelity faced during their brand transformation.
The McDonald's "Recipe" for Sustaining Growth
View the power presentation give by Mary Dillon, Executive Vice President and Global Chief Marketing Officer, McDonald's Corporation discussing how the company initiated a dynamic revitalization strategy that has won back customers and generated strong revenue and profit growth.
Transforming the Marketing Landscape
Bob Bob Liodice, President and CEO, ANA welcomes crowd of more then 1,200 attendees to the 97th annual ANA conference.
Supplier Relationship Management
In this presentation, Katie Law, Manager, Global Sourcing and Supplier Excellence Global Sourcing & Supplier Management, discussed the development and execution of a Supplier Relationship Management (SRM) program that helps users systematically carryout tasks including, determining how much to invest in different supplier relationships, identifying and manage risks, and measuring value delivered.
Marketing Isn't Rocket Science (or Is It?)
In this presentation, the CEO of Marketing Evolution, Rex Briggs and Richard Grammier of NASA, talk about the different measurement tools that can assess marketing success.
"The Brittle Bones Of Media" — Integrating Traditional Media
Media-planning guru Erwin Ephron discusses redefining exposure measures and incorporating softer measures such as receptivity, attentiveness, and engagement into the measurement process. He also presents a case study demonstrating that a TV/radio schedule will easily outperform TV alone in reaching consumers.
Evaluating Marketing Mix Trade-Offs That Maximize Short-Term Sales and Build Long-Term Brands
Toni Gnewuch of American Family Insurance and Michael Petromilli of Prophet, discussed how the combination of historical, test, and learn analysis allowed American Family Insurance to assess marketing's impact on business growth and help guide future investment.
Getting More from Media
Presentation from panel discussion where, Chris Fuentes,Marketing VP, Nautica, and Dennis Nsenkyire, Sales & Marketing Analytics Director, Vistakon, discuss the results of the 4th Annual Marketing Accountability survey.
Rapid Report — Print ANA
In this presentation Robin Steinberg of MediaVest and Patricia Gliniecki from Kraft Foods discussed the the Audit Bureau of Circulation's Rapid Report service that launched in July 2006.
