Representatives from P&G discussed P&G's updated agency compensation model called Brand Agency Leader (BAL).
Dorothy Wetzel, Co-Founding Partner, Extrovertic facilitated an open discussion exploring how marketers are handling several shifts in the industry.
James R. Gregory, CEO, CoreBrand, discussed how advertising agencies and brand marketers are being impacted by economic conditions.
Vice President of Marketing at Anheuser-Busch InBev Keith Levy discussed why the new company is working well and shared the accountability metrics-many imported from InBev-used to maximize the effectiveness of marketing and advertising investments.
Moray MacLennon, CEO Worldwide, M&C Saatchi, and, President, Institute of Practitioners in Advertising (UK), shared the results of a survey recently conducted by M&C Saatchi, which broke consumers into eight groups based on their responses to the ongoing recession.
Industry experts discussed a number of issues surrounding trends in digital agency compensation including agency engagement and the changing digital landscape.
In the integrated marketing climate, a campaign may include many components, such as :30 second TV spots, promotions, branded entertainment, viral videos and interactive content all driving home a unified message. The Association of Independent Commercial Producers launched new business tools, including a set of agreements, in order to give content producers, lawyers and the marketers who hire them a way to navigate their complex relationships.
Matthew McCance from the Market Research Executive Board discussed the current state of research budgets in this economic downturn.
Representatives from P&G and Millward Brown discussed the results of a recent survey conducted by P&G and Millward Brown that analyzed the top 25 best brands in the world and their defining characteristics.
Janet Eden-Harris, VP, Web Intelligence Research Division, JD Power & Associates, discussed how social media can be utilized by marketers to more effectively listen to and address their consumers' needs.
Jim Reitz, VP, new business development, OpinionLab, discussed the importance of listening to consumer comments constantly, so that brands are able to identify problems before news of them becomes viral.
Ed Abrams from IBM and Harvey Kipnis from OgilvyOne presented a list of seven steps marketers can take to become more accountable and discussed a case study on how they used analytics to drive growth in IBM's mid-market advertising.
Eduardo Braniff at Imagination USA talked about how events can be used as a social media platform and presented a case study on Ford.
Joseph Jaffe, President and Chief Interrupter at Crayon, discussed how conversations using social media require different marketing metrics than traditional media campaigns.
John Nardone, Chairman and CEO, [x+ 1], discussed new targeting and personalization tools being used to increase the efficiency of direct mail.
Don Sexton focuses on the things organizations can do during tough times to make their marketing efforts successful.
Peter Cassat of Dow Lohnes PLLC discussed the FTC's 2009 Self-Regulatory Principles for Online Behavioral Advertising report and reviewed attempts by lawyers and regulatory agencies to balance the interests of advertisers with the privacy rights of consumers.
Jeff McIntyre, Director of National Policy at Children Now, discussed his concerns about the effects of advertising on children.
Lawrence I. Weinstein, of Proskauer Rose LLP, and Kathryn L. Carson, of Pepsi-Cola North America, discussed recent developments in consumer class action false advertising litigation.
Representatives from North America, Australia, and Europe discussed cases dealing with green marketing regulations in each of their global regions.