Terrie Brennan with The Nielsen Company discussed different ratings systems for commercials and shared the results of a test pilot program for Ad-ID.
Joseph Cioffi, Partner, Davis & Gilbert LLP, and Lori Nicholson, Senior Vice President, Financial Services, MTV Networks, discussed how the bankruptcy trustee operates and what the creditor can do to protect him or herself from the trustee's broad powers. They also explored how the creditor can structure contracts to reduce exposure to third party bankruptcy risk.
C. Lee Peeler, President and Chief Executive Officer, National Advertising Review Council, and Lydia Parnes, Partner, Wilson Sonsini Goodrich & Rosati, updated attendees of the ANA Advertising Law and Business Affairs Conference on the state of self-regulation and the challenges it faces.
William MacLeod, Partner, Kelley Drye Collier Shannon, and Josephine Belli, Associate General Counsel, Combe Incorporated, discussed the possible effects of the FTC's proposed changes to their Testimonial and Endorsement Guidelines.
Mark Mitchell with Canoe Ventures gave an update his company's progress on collecting data on television advertising and its vision for the future.
Ray Pettit, Senior Vice President of Research and Standards at the ARF, presented a study that showed that the effectiveness of TV advertising is increasing.
Daniel Offner, Partner, Nixon Peabody LLP, and Liam Collins, VP of Finance and Business Affairs, Next New Networks, discussed the future of in-game advertising and online videogames and how impending FTC regulations may affect this.
David Reeder, Vice President, GreenLight Rights, and Sheryll Kollin, Senior Vice President, Director of Broadcast Business Affairs, Doner, discussed the rewards and challenges of hiring a celebrity to endorse a brand. A case study featuring Eurostar was also presented.
Robert Corn-Revere, Partner, Davis Wright Tremaine LLP, and Keith Murphy, Vice President, Government Relations and Regulatory Counsel, Viacom, Inc., shared their thoughts on steps the Obama administration may take towards increased advertising regulation.
Reed Smith's John Hines and Liberty Mutual Group's Christopher Sloan discussed how a change in the standards for website addresses could change online marketing.
Steve Farella, President, CEO, TargetCast TCM, Inc., and Phillip Sloan, SVP, Director of Digital Marketing, TargetCast TCM, Inc., shared their agency perspective on how digital media costs can be lowered.
Peter Blackshaw, EVP, Online's Digital Strategic Services, Nielsen, spoke about the need for organizations to treat customer service as part of marketing.
ANA legal counsel Douglas J. Wood of Reed Smith LLP and James Dudukovich of The Coca-Cola Company gave an update on negotiations with SAG/AFTRA over a new collective bargaining agreement covering television and radio commercials.
Matt Petersen, SVP, Meredith Integrated Marketing and Linda Willis, Director of Strategy, Meredith Integrated Marketing, shared the thought process behind the creation of Meredith's new agency model, Meredith Integrated Marketing (MIM).
Chris Charyk, Partner, MarketingNPV, shared his thoughts on the best way to cut a marketing budget, while still continuing to perform at a high level.
William Blundon, EVP, Extraprise, shared tips for finding new and existing decision makers within B-to-B companies.
John Hamby, Managing Director, Global Entertainment Practice Leader, Marsh Risk & Insurance Services discussed several areas of production insurance including digital filming, foreign filming, and cast insurance.
Representatives from Sullivan & Co. discussed the ways in which the sales force and a company's website can work together to turn B-to-B prospects into clients.
Richard Benyon, ceo of Decideware, discussed 10 practical tips on extracting the most value from an agency evaluation program.
Jim Margolis, Senior Partner, GMMB, Senior Advisor to the Barack Obama presidential campaign presented a case study on the campaign's communications strategy and their use of TV and everything video.