Mark Chaves, Senior Product Manager at SAS, discussed the challenges his company faces in marketing its message.
Pat LaPointe, Managing Partner at MarketingNPV, discussed the importance of using marketing measurement and analytics.
Jim Holbrook, CEO, EMAK, and Jurgen Dold, VP, Client Services, Neighbor, discussed the current state of sustainable green marketing, sharing the story of Safeway's O Organics brand as a successful example of health and wellness marketing.
Kristin Suppelsa, Vice President and Manager Communications at Liberty Mutual Insurance Company, discussed the challenges of a competitive environment and demonstrated how the company is finding success in the marketplace by marketing itself as authentic and relevant.
A Pulse of the Market Research Buyer: Where Suppliers Are Coming up Short and What Clients Can Do about It
Cofounder and President of G&S Research, Gary Schwebach, discussed a survey that measured the state of market research and took a look at the role of the market research supplier.
Larry Small, Research Director at the Yellow Pages Association (YPA), and Natalie Wuchenich, Research Manager at the Association of Directory Marketers (ADM), shared information on YPA directory usage research, the ADM PAYS database, the YPA metered ad database, and call tracking.
Allen Adamson, Managing Director of Landor Associates, discussed how brand professionals have an unprecedented opportunity to use digital tools and tactics to listen to and learn from their customers, to establish a simple, yet compelling brand promise, and to unconditionally deliver on this promise.
Tim Murphy, VP of Marketing at The ABSOLUT Spirits Company, discussed the company's decision to retire a highly successful marketing campaign, in order to move in a new marketing direction.
At the 2008 ANA Annual Conference, the CEO of Interbrand, Jez Framption, shared the results of Interbrand's 2008 Best Global Brands survey, which stressed the importance of brand value.
Mary Lee Keane, Executive Director of The Effies presents the 2008 award winning marketing campagins.
Stephen Vowles, SVP of Marketing at Stop & Shop Supermarket Co. and Lisa Klauser, VP, Consumer and Customer Solutions at Unilever PLC how they were able to work together to create a successful co-marketing program.
Mike Mendenhall, Chief Marketing Officer for Hewlett-Packard, discussed how his company is using Web 2.0 in its marketing efforts.
Ellen Oppenheim, EVP/CMO of the Magazine Publishers Association (MPA) shared research on cost per impact of media through the purchase funnel, opportunities to strengthen creative, and the latest developments in magazine measurement.
A recent study looked at digital media and the relationships between advertisers, agencies and media companies. Industry leaders discussed how they're weathering the financial crisis and the influence of digital media.
Joe Tripodi, chief marketing and commercial officer at The Coca Cola Company, shared the platform behind his company's recent marketing initiatives at the 2008 ANA Annual Conference.
Andrew Robertson, President and CEO of BBDO Worldwide, shared the results of a recent BBDO study that looked a global rituals at the 2008 ANA Annual Conference.
A panel featured a cross-section of clients with diverse in-house agency capabilities and addressed issues including: When to set up in-house agencies; What specific services can be brought in-house; and Watchouts and concerns.
Representatives from Hershey and Arnold had a candid discussion on the client/agency relationship, sharing insights into how their relationship has changed to adapt to business needs, as well as the processes put in place to ensure a mutually beneficial working environment.
At the 2008 ANA Annual Conference, Nick Utton, CMO of E*Trade Financial, and Ken Zasky, President of Sparks Communication, provided a set of guidelines geared towards helping brands grow despite economic strife.
Bob Liodice, President and Chief Executive Officer of the ANA discussed in detail the importance of growth, the theme of the 2008 Annual Conference.