Presentations
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Advertising Production Managers/Consultants — In the Brave New World of Automation, Outsourcing, and Media Fragmentation
In this presentation Mark Huffman of Procter & Gamble discussed the future of advertising production manager/consultants in new areas beyond TV.
Advertising Production Purchases
P&G's Marketing Purchases talked about preferred supplier relationships and the business case for supplier diversity.
ANA Agency Relations Benchmarking Survey
Between June and July 2007 over 100 responses were submitted to an Agency Relations survey exploring issues including client organizational structure for managing agencies, agency search and more.
Discovery Communications US Networks
A panel comprised of marketing, media, product, and research professionals, describe their "journey of discovery" and provide insights about overcoming barriers.
TD Ameritrade: A Great Brand Built on Marketing Accountability
Presentation from Robert Haverback and Ira Helf's presentation on the results from migrating into a digital environment.
A "New" Integrated Marketing Communication Approach for a New Marketplace
Often referred to as the "Father of Integrated Marketing," Northwestern University's Don Schultz has authored 13 books on marketing, including the ANA's Measuring Brand Communications ROI. In this presentation, he introduced new analytical methodologies to help marketers catch up to the integrated world that their customers are already living in.
Evolution of the Interactive Solutions Model: Global Web Development
Brown-Forman's online partnership model recognizes that while a brand may be global in reach, the interactive brand building model can be specific to a market or region. This provides for such flexibility from a creative perspective, while operation consistency and responsible marketing practices are maintained.
Is Radio Better Than the Internet at Producing Sales?
Jay Shaw of Jay Shaw Consulting shares thought about the radio vs. the internet.
Enhancing the Return on Your Print Advertising Investment
Various factors influence the success of print advertisements. Through their Print Effectiveness Rating Service, Affinity examined the effectiveness of differing print advertisement techniques.
Google TV Ads
In this presentation, Mike Steib of Google discusses Google's digital system for buying, selling, measuring, and delivering TV advertising.
The Digital Transition: Unlocking Opportunity
In this presentation, Mike Kokernak and Dan Hassan of Backchannel discuss how their company is positioning itself to become part of the software and technology background of digital broadcasting and advertising.
Washington Update
In this presentation, Dan Jaffe of the ANA provides an update of five regulatory issues facing advertisers.
Sprint Hispanic Music Sponsorship: MANA
In this presentation, Sprint shares how they developed a fully integrated marketing program with the #1 Latino band in the world, MANA and used the MANA sponsorship program to leverage Latinos' passion for music and the new mobile technology.
Custom Programs: Building High Impact Campaigns to Maximize Brand Exposure Online
In this presentation, Scott Meyer of About.com discusses how advertisers and marketers can use custom sponsorships to more deeply insert their brands into various types of content including video, user generated and mobile. Meyer provides an overview of successful custom sponsorship programs and insight into what marketers need to keep in mind when integrating them into campaigns. Case studies of MGM Mirage and AstraZeneca are included.
Evolving the Role of Media: Launching the Cisco Human Network Campaign
In this presentation, Marian Lemas of Cisco discusses the Cisco Human Network Campaign and the evolution of the Cisco media team's roles and responsibilities and how they continue to evolve media's role within corporate marketing to achieve greater marketing results.
Leveraging Customer Insight to Demonstrate a Clear Return on Investment
In this presentation, Wachovia shares how it uses analytics to optimize ad spending and the retention of existing customers. By employing predictive modeling into the marketing mix, Wachovia has learned how to best integrate traditional advertising with new emerging media.
Millsport: The Marketing Arm
In this presentation, Dan Belmont of Mill Sport presents the preliminary results of the ARF's Experiential Marketing Engagement Study which suggest that live brand experiences generate high levels of consumer engagement.
Marketing Operations: Going Beyond Logistics
Rob Redford's (VP, Marketing Strategic Planning and Operations, Cisco) presentation from a discussion where panelists discuss their experiences pioneering the emerging role of marketing operations.
Measuring Customer Satisfaction the Enterprise Way
Carol Perry of Enterprise Rent-A-Car Company shares how they developed the ESQi (Enterprise Service Quality Index) and used it as a tool to improve customer satisfaction and reduce the problem of inconsistent customer experiences across their numerous branches.
ANA Advertising Production Management committee meeting 5-1-07
Presentation from a panel discussion on New Media which explored the production process for New Media and cost effective ways to produce commercials for TV and the internet.
