Presentations
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JetBlue: Staying True to Our Brand - Through Thick and Thin
Andrea Spiegel of JetBlue explains how JetBlue has built a brand using innovative communications, customer word of mouth, unique product offerings, and forward thinking. She shares company learnings from their 2007 winter storm nightmare and how they are including their customers and crew members in the process of moving forward.
Case Study: VERB YELLOWBALL
This snapshot discusses the VERB YELLOWBALL campaign. The Center for Disease Control and Prevention worked with Frankel (now Arc Worldwide) to develop this multichannel national campaign dedicated to inspiring play and passing it along to every kid ages 9-13 in America as a means of combatting childhood obesity.
Xbox Marketing: Non-traditional & Digital Marketing
Chris Di Cesare of Microsoft provides an overview of Xbox's different marketing strategies including its partnership with Burger King that offered gamers control over BK's icons: The King, Brooke Burke, and Subservient Chicken.
Xbox Marketing:: Non-traditional & Digital Marketing
Chris Di Cesare of Microsoft provides an overview of Xbox's different marketing strategies including its partnership with Burger King that offered gamers control over BK's icons: The King, Brooke Burke, and Subservient Chicken.
Cisco: IMC Planning and Integration
Karla Lacey (Cisco) discusses the You, Inc., an integrated marketing campaign supporting Cisco's efforts in the small business market. The campaign utilizes advertising, direct marketing and a variety of web marketing techniques to market Cisco products to small business owners.
Nokia Unwired at Hard Rock Live: A Case Study
In this presentation, Brian Murphy of Fearless Entertainment explains how Nokia worked with Fearless Entertainment to use music as its center point for a fully integrated marketing platform. Nokia partnered with Hard Rock Café and MTV to make this happen.
Mediamark Research Inc.: Issue Specific Study
In this presentation, Michael Galin (Mediamark) provides an overview of Mediamark Research's Issue Specific Study --innovative magazine audience research that will provide publishers, agencies and advertisers a measure of issue-to-issue variability for specific titles.
Aqui-Ahora: Marketing to Hispanic Consumers
This presentation discusses marketing to Hispanic consumers.
Nissan's Media Evolution: Shift To Relevance
In this presentation, Jan Thompson (Nissan) discusses Nissan's media mix that embraces a variety of different outlets including Webisodes, blogging, consumer-generated content, and branded entertainment. Includes a discussion of factors contributing to this shift in media.
The Digital Opportunity: Meet the Viewser
In this presentation, Beth Comstock (NBC Universal) introduces the viewser (viewer and user) and provides three rules for engaging the consumer.
The Promises and Challenges of HD
In this presentation, John Lick (Target) discusses the benefits and challenges of HD and provides five tips for savvy advertisers.
Graphs Presented at ANA Agency Relations Committee Meeting, 3/7/07
View graphs highlighting some of the marketing communications sector employment data released by the Bureau of Labor and Statistics.
The World's Biggest Creative Community
In this snapshot, Jo Smith and Katarina Skoberne provide an overview of OpenAd.net, "the world's first online marketplace for buying and selling advertising, marketing, and design ideas." It offers clients access to a network of over 7,000 creatives via the Internet.
ANA Advertising Financial
This presentation defines marketing resource management (MRM), explains how to roll out a MRM, and provides case studies as examples.
Agency Incentive Compensation Best Practices
This presentation provides an industry view of incentive compensation, as well as best practices.
Amgen Corporate and Strategic Sourcing Overview
This presentation provides an overview of Amgen and their strategic sourcing and procurement.
Brand Research: Discover Cutting Edge Best Practices
In this presentation, Marianne Foley of Harris Interactive discusses current brand research and provides examples of how to best report key findings.
Respondent Cooperation & Data Quality
In this presentation, Patrick Glaser (CMOR) discusses research quality and specifically, the importance of respondents. He explains respondent cooperation in today's culture and provides suggestions for fixes needed to ensure data quality in current research efforts.
Connecting with the Connected: Influencer Research Highlight
In this presentation,Ted Smith of CNET discusses research on influence (how individuals influence each other) and how it works. He also demonstrates how marketers can use their knowledge of influence research to build brands.
Summary
During this presentation the CEO of Champ Meg Blair reviews the ANA Marketing Accountability Committee/ The Boardroom Project Winter Meeting notes highlighting the need for marketing measurement standards and the wisdom of creating an independent body to establish & improve the standards over time
