Dell has partnered with WPP to create Enfatico, an agency that handles Dell's worldwide marketing. Enfatico CEO Torrence Boone and Bob Pearson, head of Communities and Conversation at Dell, spoke about building the new agency.
A new Association of National Advertisers (ANA) member survey on in-house agencies reveals that 42% of ANA members currently have an in-house agency and cost efficiency is the number one advantage.
Keith Gelman, Vice President of Burns Entertainment & Sports Marketing, shared his best practices for researching, negotiating, and contracting celebrity talent to help add efficiency, leverage, and value to your entertainment marketing expenditure.
Dollar Thrifty and iCrossing used a marketing analytics platform to demonstrate the effectiveness of marketing campaigns.
Asia Pacific Breweries used a tool that measures marketing communications for two different situations—the SARS crisis and aggressive competition.
This session focused on the media process, reveal the friction points, and discuss how clients and agencies can work together to improve the process, reduce the workload, and reduce fees.
Maureen Schumacher, Director Marketing and Client Service, Google discusses ten trends to look out for.
With over 263 million mobile subscribers in the United States and 3 billion worldwide, the mobile phone is poised to become essential to the practice of marketing. Michael J. Becker, EVP of Business Development at iLoop Mobile, Inc., discussed the impact that mobile marketing can have on your business.
Representatives from Verizon and Campfire presented a case study on their integrated marketing campaign for Verizon's high-speed broadband service, which combined traditional marketing with social media, block party events and a television show featuring the product.
Representatives from the National Association of Broadcasters (NAB) and the Television Bureau of Advertising (TVB) shared their thoughts on the upcoming Digital Television Transition (DTV) and discussed how Nielsen would adapt this change.
Nicholas Primola, Senior Vice President of Direct Marketing and Media Optimization at Citizens Bank discussed creating a media optimization plan, which is easier said than done, but can result in a 40% increase in your media budget.
Bohnsack, VP of Research at GMR Marketing, shared GMR's proprietary research study measuring the effectiveness of components in the marketing mix and discussed GMR's approach to developing a return on investment (ROI) model.
Representatives from the AAAAs, the National Association of Broadcasters (NAB), NBC, and the Television Bureau of Advertising (TVB) shared their thoughts on the upcoming Digital Television Transition (DTV) and what advertisers can do to help protect their creative content during this time.
Elaine Lawson, Interactive Marketing Leader at MasterCard Worldwide, presented the findings of a qualitative research study exploring the interactive marketing practices and challenges facing companies today.
Ann Crady, Senior Vice President of Consumer Experience and Founder of Maya's Mom explores how and why mothers are creating a vibrant online social community, and how marketers can use social networks to start a dialogue.
Kevin Lee, Chairman and CEO at Didit, and David Ingerman, Leader for Product Innovation at Dun and Bradstreet, discussed the difficulties inherent in segmenting out the B-to-B search paid audience and capitalizing on good online leads.
Gary Slack, Chairman and Chief Experience Officer at Slack Barshinger, discussed business-to-business networking site LinkedIn's potential as an advertising medium—via online ad placement and via direct marketing to LinkedIn members.
Jim Holbrook, CEO, EMAK, and Jurgen Dold, VP, Client Services, Neighbor, discussed the current state of sustainable green marketing, sharing the story of Safeway's O Organics brand as a successful example of health and wellness marketing.
Stephanie Davis, director of business development at Avenue A/Razorfish, one of the world's largest interactive agencies, discussed what successful digital brands have in common and shared case study examples of strong digital campaigns at Coors and Levis.
Westfield works with companies to elevate their experiential marketing in a shopping center environment. Carl Schloessman, VP, Partnership Marketing, Westfield and Tim Owen, Director, Partnership Marketing Northwest Region, Westfield, shared Westfield's approach to creating one-of-a kind experiences for the targeted customers of clients such as Vespa, American Express, and H&M.