Presentations
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Be Real: Stoli-Genuine Russian Vodka: GLBT Partnership Program
In this panel discussion, Adam Rosen discusses how Stolichnaya has successfully reached the GLBT audience.
Showtime Networks Inc.
In this panel discussion, George DeBolt discusses how Showtime has successfully reached the GLBT audience.
Search Research for Planning
In this presentation, Fazio of iCrossing discusses search marketing as a brand building tool. Fazio presents a case study that demonstrates how iCrossing successfully created a linguistic profile to enhance their client's understanding of their customers' searching patterns and needs.
Leveraging the Corporate Brand
This presentation demonstrates how branding creates equity on both the "revenue" and "stock side" of the value equation. It also shows how to secure bigger budgets by leveraging brand equity with senior management.
A Revolution in Audience Research
These materials review the copy-testing organization Innerscope and the different copy testing methodologies they undertake to measure ad effectiveness.
Brain Juicer Ad Optimizer
These materials review the copy-testing organization Brain Juicer and the different copy testing methodologies they undertake to measure ad effectiveness.
Learning, Not Testing
These materials review the copy-testing organization Ameritest and the different copy testing methodologies they undertake to measure ad effectiveness.
Making Advertising More Effective
These materials review the copy-testing organization Gallup & Robinson and the different copy testing methodologies they undertake to measure ad effectiveness.
Methodology and Copy Testing
These materials review the copy-testing organization Ipsos ASI and the different copy testing methodologies they undertake to measure ad effectiveness.
Search Research for Product Development
This presentation explores how to use Internet search results to identify and communicate with your customers.
The LinkĀ Pre-Test
These materials review the copy-testing organization Millward Brown and the different copy testing methodologies they undertake to measure ad effectiveness.
Driving Value by Improving Amgen's Agency Partnerships
Amgen shared its internal agency relations management business model, which has made a dramatic improvement in its agency relationships.
The Challenges of Managing for IMC
In this presentation, A-Team Advertising Advisors share their observations on IMC--what's working, what's not, what's next, and how to get the most from your agency partners.
ServiceMaster: In-House Yellow Pages Advertising
This presentation explores why and how ServiceMaster became the first and still only major company to move its yellow pages advertising in-house.
Microsoft Best Practices in Experience Banking
Microsoft presented a marketing case study in the financial services industry and a digital ad solutions case study on their product XMOS--Cross Media Optimization Study (i.e., adding online to the communications mix).
Microsoft Best Practices in Online Advertising
Microsoft presented a marketing case study in the financial services industry and a digital ad solutions case study on their product XMOS--Cross Media Optimization Study (i.e., adding online to the communications mix).
"Priceless" Marketing Accountability
This presentation explores MasterCard's organizational focus on metrics, knowledge, standards, and reporting.
HP Reinvention Reignites Brand Leadership
This presentation goes behind the scenes at HP to review how they created some of the most innovative brand marketing in the technology industry.
Sony Brand Leadership: The Hard Way
This presentation explores how Sony moved from the back of the flat-panel television market to more than triple its market share.
Yahoo!: Growing Brands with Innovative Communications
This presentation explores how technology, the power of the community, and shifting consumer dynamics are interwoven to build brands and how Yahoo! marketers are continuously reinventing the way they connect with consumers.
