This presentation explores how Burger King restored relevance and reinvented its brand.
This presentation explores how Wal-Mart decided to reset its direction and determine the key strategic platforms that would guide its marketing decisions and rebuild its brand.
This presentation explores how new positioning and an array of new products and services helped Charles Schwab restore growth and outstanding financial performance.
This presentation explores TiVo's upcoming launch of its Audience Research and Measurement (ARM) division that will offer to advertisers and ad agencies second-by-second data and analysis on DVR viewing of advertising content.
This study presents the results of an exclusive 2006 ANA survey conducted in association with Marketing Management Analytics (MMA). The study began in January 2004 with the ANA/Forrester Survey: The State of Marketing Accountability and was followed by the 2005 Path to Marketing Accountability: A Foundational Study.
This presentation discusses the challenges that Integrated Marketing Communications presents to the client/agency relationship, provides guidelines for planning IMC, and best practices in communications.
This presentation explores the essential elements to making a client/agency relationship a marketing success.
This presentation explores the effective touch points of new technologies and digital platforms.
This presentation explores the trends in agency compensation for general advertising, specifically addressing the unique compensation structure for yellow pages and CMRs.
This presentation explores how Johnson & Johnson and Deutsch worked together to establish an advertiser/agency accountability dashboard.
This presentation explores how crucial it is that marketers treat their brands as financial assets if they want to have "an equal seat" at the table.
This presentation explores the uses of video to "sell" segmentation analyses within an organization; to bring segments to life; to improve research with observational clues.
This presentation reviews Enversa, a real-time, web-based auction tool, and the pros and cons it has for marketers.
This presentation explores the traits and skills of a "Growth Champion" CMO as a driver of a company's strategic priorities and leader development. GE is examined as a case study.
This presentation explores how Novartis implemented a truly integrated campaign that featured cross-functional collaboration between marketing and agency teams.
This presentation explains how marketers can successfully navigate the new social media universe. Includes case studies for Unilever's Axe and Microsoft's XBox.
This presentation explores how the Bank of New York has integrated its new corporate responsibility program into its corporate structure.
This presentation illustrates how Wells Fargo successfully engaged its Hispanic targets by partnering with PROFMEX.
This presentation reviews the State of Broadband in Urban Markets, an annual survey about media content and technology among Latino, Black, Asian and white urban consumers.
This presentation explores how Continental Airlines partnered with Captivate Network in order to reach business and leisure travelers during the work day,