Director of Sales & Marketing Measurement and Reporting at Symantec Llana Metcalf address one of the greatest challenges facing b-to-b marketers--how to work closer, better and more effectively with sales.
Managing Director at The Gate Worldwide Beau Fraser and Director of Marketing, Intermediary Business Group at State Street Global Advisors Gary MacDonald discuss an compensation arrangement that rewards the client for effective use of time and penalizes it for inefficiency.
Representatives from the Incorporated Society of British Advertisers and World Federation of Advertisers, along with two client-side marketers and an advertising consultant, share their experiences with production decoupling and discuss implications for the U.S.
CEO of TargetCast Steve Farella explores how clients and agencies can work collectively to improve the interactive media process, reduce the workload and reduce agency compensation fees.
If appropriately utilized, social networks have the potential to offer advertisers a variety of value propositions to suit their brand objectives. Credited with building MySpace's advertising platform, CEO and Co-Founder of SodaHead.com Jason Feffer covers the monetization and effectiveness of advertising on social networks.
Vice President of Global Agency Relations at American Express Company Eve Reiter discusses the importance of collaboration between clients and agencies when developing effective integrated marketing campaigns. She also presents a case study and reviews broader industry trends on how to maximize the value of integrated relationships.
Vice President of Global Media and Communication at P&G Bernhard Glock shares P&G's approach to innovation and engages the audience in a discussion about their experiences.
J. Wood, Partner, Advertising Technology & Media Law, Reed Smith LLP provides an update on advertising laws as it relates to new media
President of OptiMedia Antony Young explores the importance of marketing and how they can provide measurable return-on-investment stats to maintain a place in the corporate spending plans and avoid becoming a victim of spending cuts.
Gordon Wade, EMM Group, demonstrates and explains BAH's two proposed talent payment options and their cost implications.
The CEO of TBWA Neal Grossman along with two other panelists explore fair agency compensation from three vantage points: client, agency, and compensation consultant. Topics of the discussion include compensation methodologies, appropriate transparency, definitions, hours, salaries, overhead, profit, and direct client expenses.
U.S. Media Analyst for Sanford C. Bernstein & Co. Michael Nathanson provide insights into the overall health of the U.S. economy and implications for the media and advertising marketplace.
Wall Street expert Linda B. Gridley discusses perspectives on the overall health of the U.S. economy and implications for the media and advertising marketplace.
CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement.
Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics.
Michael Lavery of the Audit Bureau of Circulations (ABC) brought the committee up to date on the ABC's latest audit initiatives for newspapers, magazines, and the Internet. He also discussed the recent withdrawal of several Canadian newspapers from the ABC and the impact that this move may have on the ABC and its members.
Founder of McPheters & Co. Rebecca Mc Pheters discusses a study developed to address advertisers continuing skepticism and help them determine the usefulness of public place print distrbution.
Tony Hsieh explores the importance of focusing on the customer and the impact that a company's culture has on ensuring that the brand building and consumers are one of the top priorities.
Led by the VP of Multicultural Marketing at McDonalds, the group explores whether or not ethnic marketing is evolving from dedicated funded programs and tactics for each segment, to one of dedicated programs plus extensions of general market efforts.