Presentations

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ANA Marketing Accountability Survey 2008: The State of Marketing Accountability

Barbara Bacci Mirque, EVP, ANA, shared key learning's from the ANA's 2008 Marketing Accountability survey.

Politics and Brand Marketing:Momentum Matters

Andrew Benett, Co-CEO, NY & Global Strategy Officer, Euro RSCG Worldwide, shared lessons from the Obama victory, which can be applied by all brand marketers.

The AT&T Perspective on Yellow Pages

Chuck Lee, Executive Director, AT&T Interactive, and Janet Disbrow, VP, National Sales & Marketing, AT&T, shared their perspective on the broad media marketplace and made a case for Yellow Pages, which included insights on search, Internet Yellow Pages, and the portfolio of AT&T products.

Successful Cause Marketing for Sponsorship & Event Marketing

Larry Lundy, Director of New Business Development at Susan G. Komen for the Cure, discussed cause marketing related to sponsorship and event-related marketing.

The P&G Pop-Up Experience—Engaging Consumers and Driving Sales

Richard Vincent and Matt Lower with Smartfusion presented a case study of their experience with pop-up marketing for Proctor & Gamble.

Agency Compensation: AAAA Major Compensation Options Analysis

The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day - Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.

Downtime Opportunity: Marketing and Media Innovation in the Great Depression and Great Recessions

Bradley Johnson, Director of Data Analytics, Advertising Age, shared his thoughts on how and where marketing and media has succeeded during economic downturns.

Bringing Accountability to Advertising

Avinash Kaushik, analytics expert and evangelist at Google, discussed how marketers can achieve effective ROI using analytics.

It Comes Down to Strategy

Andreas Roell, CEO, Geary Interactive shared his thoughts on today's post-digital marketing world and the strategies marketers must focus on to stay competitive in it.

Systematically Turning Customer Data into Information and Profitable Actions

Steve Pinchuk, General Manager of Profit Optimization Systems at SAS, shared his perspective using customer, operational, and financial data to turn Harrah's Casino from a second tier casino operator to the largest gaming/hospitality company in the world.

Shooting HD with File-Based Cameras: Post-Production Implications

Burke Moody, Executive Director at AICE, discussed the challenges and opportunities in the post-production of digital media.

How Do You Engage with Your Consumers?

Representatives from Verizon and Campfire presented a case study on their integrated marketing campaign for Verizon's high-speed broadband service, which combined traditional marketing with social media, block party events, and a television show featuring the product.

Getting to Great Commercial Production

Deb Giampoli, Director of Global Strategic Agency Relations at Kraft, discussed a top ten list for getting great commercial production.

Consumers are Talking — Are you Listening?

Using first-hand examples Janet Eden-Harris, Vice President of Web Intelligence Research, J.D. Power & Associates and Astrid Kattwinkel, Senior Marketing Manager, Market Research, Verizon Communications present ways advertisers and marketers can be the first to understand what consumers are saying by mining data from social media, as well as ways to apply these insights to strategic marketing programs.

Linking Up With Linkedin

Gary Slack, Chairman and Chief Experience Officer, Slack Barshinger discussed the growing number of ways business-to-business marketers are using LinkedIn to get a competitive edge in the marketplace.

Client-Agency Chemistry: Can You Predict It?

Lorraine Rojek, President, The Rojek Consulting Group, shared information on her organization's proprietary tool, The CultureScans Profile, which allows them to determine if a client and agency will be compatible culturally.

Making Online Advertising More Efficient

Jeremy Fain of the IAB discusses the IAB's Ad Operations Council and the need to eliminate discrepancies in the Interactive environment.

Discovery Communications - The Digital And Cross Platform Landscape: A Publishers Perspective

Discovery discussed how ensuring content that drives relevance and effectiveness, enhances quality for greater brand connection, and provides access to integrated programs to help complete the consumer experience.

SAG/AFTRA Negotiations and gTLDs

Doug Wood, Reed Smith, chief legal counsel to the ANA, provided an update on the different financial models being considered for talent compensation and discussed the potential expansion of generic top level domains (gTLDs) from.com/.org/ etc, to any word or phrase.

The War on Discrepancies: Where We Are and Where We Are Going

Ryan Walker of the IAB discusses the IAB's Ad Operations Council and the need to eliminate discrepancies in the Interactive environment.

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