Presentations

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280 Advertiser, Agency, and Digital Media Company Perspectives On How To Work More Easily and Successfully Together

Jim Garrity and Kerry O'Conner of Bellwether Digital Bridge review topline results from a new study exploring the future of digital communications from the perspectives of marketers, agencies, and digital media suppliers.

Tiptoeing Through The Minefields: An Update From Washington DC

Dan Jaffe, Executive Vice President, Government Relations, ANA discussed the legal, political, and regulatory issues that will potentially impact how advertisers and the media do business in the television and new media marketplace in 2009.

AHAA & Arbitron: The Impact on Minority Radio

Gloria Constanza, Partner, Chief Contact Strategist, d. Exposito & Partners, shared the Association of Hispanic Advertising Agencies' (AHAA) position on the introduction of the Personal People Meter (PPM) by Arbitron.

Doing More with Less: Recession Marketing

Representatives from Ogilvy & Mather shared five ways that marketers can achieve greater cost efficiency during an economic recession.

The Business Case for a Diverse Workplace

Luke Visconti, Partner/CoFounder, DiversityInc, shared his thoughts on the importance and value of having a diverse workplace.

Integrating the Brand into the World of the Consumer

Tom Hayden with the Medill School of Integrated Marketing at Northwestern University discussed the four stages of integrated marketing communications.

How Ten Really Bad Clichés Can Lead to Great Integrated Marketing

MaryAnn Bekkedahl, Group Publisher at Rodale, discussed ten clichés that actually work in integrated marketing.

Multicultural Marketing in a Traditionally "Non-Multicultural" Sport

Todd Ervin, Senior Director, Brand Strategy & Marketing Insights, International Speedway Corporation (ISC), shared the insights behind ISC's corporate multicultural marketing efforts.

Market Research and Innovation—What Does the Future Hold?

Christopher W. Miller, of Innovation Focus, and Sarah Finch, of Second City Communications, showed how improvisation can lead to innovation in market research.

Market Research and Innovation—What Does the Future Hold?

Christopher W. Miller, of Innovation Focus, and Sarah Finch, of Second City Communications, showed how improvisation can lead to innovation in market research.

ANA Marketing Accountability Survey 2008: The State of Marketing Accountability

Barbara Bacci Mirque, EVP, ANA, shared key learning's from the ANA's 2008 Marketing Accountability survey.

Politics and Brand Marketing:Momentum Matters

Andrew Benett, Co-CEO, NY & Global Strategy Officer, Euro RSCG Worldwide, shared lessons from the Obama victory, which can be applied by all brand marketers.

The AT&T Perspective on Yellow Pages

Chuck Lee, Executive Director, AT&T Interactive, and Janet Disbrow, VP, National Sales & Marketing, AT&T, shared their perspective on the broad media marketplace and made a case for Yellow Pages, which included insights on search, Internet Yellow Pages, and the portfolio of AT&T products.

Successful Cause Marketing for Sponsorship & Event Marketing

Larry Lundy, Director of New Business Development at Susan G. Komen for the Cure, discussed cause marketing related to sponsorship and event-related marketing.

The P&G Pop-Up Experience—Engaging Consumers and Driving Sales

Richard Vincent and Matt Lower with Smartfusion presented a case study of their experience with pop-up marketing for Proctor & Gamble.

Agency Compensation: AAAA Major Compensation Options Analysis

The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day - Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.

Downtime Opportunity: Marketing and Media Innovation in the Great Depression and Great Recessions

Bradley Johnson, Director of Data Analytics, Advertising Age, shared his thoughts on how and where marketing and media has succeeded during economic downturns.

Bringing Accountability to Advertising

Avinash Kaushik, analytics expert and evangelist at Google, discussed how marketers can achieve effective ROI using analytics.

It Comes Down to Strategy

Andreas Roell, CEO, Geary Interactive shared his thoughts on today's post-digital marketing world and the strategies marketers must focus on to stay competitive in it.

Systematically Turning Customer Data into Information and Profitable Actions

Steve Pinchuk, General Manager of Profit Optimization Systems at SAS, shared his perspective using customer, operational, and financial data to turn Harrah's Casino from a second tier casino operator to the largest gaming/hospitality company in the world.

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