Barbara Bacci Mirque, EVP, ANA, shared key learning's from the ANA's 2008 Marketing Accountability survey.
Andrew Benett, Co-CEO, NY & Global Strategy Officer, Euro RSCG Worldwide, shared lessons from the Obama victory, which can be applied by all brand marketers.
Chuck Lee, Executive Director, AT&T Interactive, and Janet Disbrow, VP, National Sales & Marketing, AT&T, shared their perspective on the broad media marketplace and made a case for Yellow Pages, which included insights on search, Internet Yellow Pages, and the portfolio of AT&T products.
Larry Lundy, Director of New Business Development at Susan G. Komen for the Cure, discussed cause marketing related to sponsorship and event-related marketing.
Richard Vincent and Matt Lower with Smartfusion presented a case study of their experience with pop-up marketing for Proctor & Gamble.
The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day - Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.
Bradley Johnson, Director of Data Analytics, Advertising Age, shared his thoughts on how and where marketing and media has succeeded during economic downturns.
Avinash Kaushik, analytics expert and evangelist at Google, discussed how marketers can achieve effective ROI using analytics.
Andreas Roell, CEO, Geary Interactive shared his thoughts on today's post-digital marketing world and the strategies marketers must focus on to stay competitive in it.
Steve Pinchuk, General Manager of Profit Optimization Systems at SAS, shared his perspective using customer, operational, and financial data to turn Harrah's Casino from a second tier casino operator to the largest gaming/hospitality company in the world.
Burke Moody, Executive Director at AICE, discussed the challenges and opportunities in the post-production of digital media.
Representatives from Verizon and Campfire presented a case study on their integrated marketing campaign for Verizon's high-speed broadband service, which combined traditional marketing with social media, block party events, and a television show featuring the product.
Deb Giampoli, Director of Global Strategic Agency Relations at Kraft, discussed a top ten list for getting great commercial production.
Using first-hand examples Janet Eden-Harris, Vice President of Web Intelligence Research, J.D. Power & Associates and Astrid Kattwinkel, Senior Marketing Manager, Market Research, Verizon Communications present ways advertisers and marketers can be the first to understand what consumers are saying by mining data from social media, as well as ways to apply these insights to strategic marketing programs.
Gary Slack, Chairman and Chief Experience Officer, Slack Barshinger discussed the growing number of ways business-to-business marketers are using LinkedIn to get a competitive edge in the marketplace.
Lorraine Rojek, President, The Rojek Consulting Group, shared information on her organization's proprietary tool, The CultureScans Profile, which allows them to determine if a client and agency will be compatible culturally.
Jeremy Fain of the IAB discusses the IAB's Ad Operations Council and the need to eliminate discrepancies in the Interactive environment.
Discovery discussed how ensuring content that drives relevance and effectiveness, enhances quality for greater brand connection, and provides access to integrated programs to help complete the consumer experience.
Doug Wood, Reed Smith, chief legal counsel to the ANA, provided an update on the different financial models being considered for talent compensation and discussed the potential expansion of generic top level domains (gTLDs) from.com/.org/ etc, to any word or phrase.
Ryan Walker of the IAB discusses the IAB's Ad Operations Council and the need to eliminate discrepancies in the Interactive environment.