In this presentation, Jessie Kernan, chief strategy officer at RAPP, discussed findings of RAPP’s fifth annual Brand DNA study, which analyzed how consumers’ values shape their relationships with brands.
In this presentation, Kevin Chernett, executive vice president of strategic alliances at Live Nation Network, discussed how to reach Millennials via music, something that this valuable demographic is very passionate about.
In this presentation, Meredith Brace, global media director of custom media and strategic partnerships at Microsoft, and Brent Poer, president of LiquidThread North America, Starcom MediaVest Group, discussed how brands can connect with Millennials by building an emotional connection with them.
In this presentation, May Scheve Reardon, executive director at the Missouri Lottery, discussed how the organization has tried to attract more Millennial customers.
In this presentation, Dax Hamman, chief revenue officer and chief strategy officer at Chango, discussed why retargeting is broader than just site retargeting. He also presented the seven types of retargeting every marketer needs to know.
In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, presented six rules for engaging with Millennials.
In this presentation, Crystal Harrell, external relations manager at Procter & Gamble, and Teneshia Jackson Warner, CEO of Egami Consulting Group, discussed how Procter & Gamble is leveraging purpose-driven marketing to reach multicultural audiences.
Stacey Lynn Schulman, SVP, Chief Research Officer at TVB, discussed the results of a recent study on cultural currency that explores how marketers can achieve personal relevancy with consumers. She also presented five keys brands can use to build cultural currency.
In this presentation, Robert Blackwell, Jr., president of Killerspin LLC, discussed Killerspin’s Unplug and Play campaign as well as their partnership with the Chicago International Table Tennis Festival.
In this presentation, Rebecca Tann, vice president of marketing at Regus, discussed how the perfect marketing mix is the recipe for success and why that recipe must be constantly tested and adjusted.
In this session, attendees discovered powerful new research, fascinating examples, and practical advice to illustrate how any company can thrive in the "Relationship Era".
In this presentation, Brian Cronin, manager of brand strategy and implementation, and Rafael A. Sulit, head of U.S. brand strategy and implementation at National Grid, discussed the “In Defense of the Environment Sweepstakes,” which used hockey as a passion point to connect with customers and encourage energy efficiency.
In this presentation, Beth Lawrence, EVP, digital ad sales, and Jon Steinlauf, EVP, ad sales and marketing at Scripps Networks Interactive, discussed how brands such as Delta and Kindle were successfully integrated into its lifestyle programming.
In this presentation, Erin Christopher, partner, consumer and retail industries at A.T. Kearney, discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.
In this presentation, Mark Sneider, owner/president of RSW/US and RSW/AgencySearch, discussed the top reasons why agency/client relationships often fail.
In this presentation, Jenny Howell, advertising director at Farmers Insurance, shared seven tips for how marketers can be better clients.
In this presentation, Steve Schwartzman, strategic sourcing manager at WellPoint, Inc., discussed how procurement is involved in the agency evaluation and selection process at WellPoint.
In this presentation, Chris Burton, group vice president, global sponsorships at SAP, discussed how SAP is using sponsorship of properties such as the NBA to promote products including cloud storage, mobile solutions, and real-time analytics to a new audience by enhancing the fan experience.
In this presentation, Hilary Ayala, director of grassroots management and strategic programs at Consolidated Edison, discussed how the company gets students excited about science and technology through sponsorship of the FIRST Robotics competition.
In this presentation, John Neukom, brand manager at Capital One Bank, and Jim Andrews, senior vice president of content strategy at IEG, discussed sponsorship best practices and how Capital One consolidated its sponsorship properties from 200 to 20.