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Shooting HD with File-Based Cameras: Post-Production Implications

Burke Moody, Executive Director at AICE, discussed the challenges and opportunities in the post-production of digital media.

How Do You Engage with Your Consumers?

Representatives from Verizon and Campfire presented a case study on their integrated marketing campaign for Verizon's high-speed broadband service, which combined traditional marketing with social media, block party events, and a television show featuring the product.

Getting to Great Commercial Production

Deb Giampoli, Director of Global Strategic Agency Relations at Kraft, discussed a top ten list for getting great commercial production.

Consumers are Talking — Are you Listening?

Using first-hand examples Janet Eden-Harris, Vice President of Web Intelligence Research, J.D. Power & Associates and Astrid Kattwinkel, Senior Marketing Manager, Market Research, Verizon Communications present ways advertisers and marketers can be the first to understand what consumers are saying by mining data from social media, as well as ways to apply these insights to strategic marketing programs.

Linking Up With Linkedin

Gary Slack, Chairman and Chief Experience Officer, Slack Barshinger discussed the growing number of ways business-to-business marketers are using LinkedIn to get a competitive edge in the marketplace.

Client-Agency Chemistry: Can You Predict It?

Lorraine Rojek, President, The Rojek Consulting Group, shared information on her organization's proprietary tool, The CultureScans Profile, which allows them to determine if a client and agency will be compatible culturally.

Making Online Advertising More Efficient

Jeremy Fain of the IAB discusses the IAB's Ad Operations Council and the need to eliminate discrepancies in the Interactive environment.

Discovery Communications - The Digital And Cross Platform Landscape: A Publishers Perspective

Discovery discussed how ensuring content that drives relevance and effectiveness, enhances quality for greater brand connection, and provides access to integrated programs to help complete the consumer experience.

SAG/AFTRA Negotiations and gTLDs

Doug Wood, Reed Smith, chief legal counsel to the ANA, provided an update on the different financial models being considered for talent compensation and discussed the potential expansion of generic top level domains (gTLDs) etc, to any word or phrase.

The War on Discrepancies: Where We Are and Where We Are Going

Ryan Walker of the IAB discusses the IAB's Ad Operations Council and the need to eliminate discrepancies in the Interactive environment.

Building Brands through Social Media Networks

Frank Dudley, CMO, 'mktg', shared case studies that focused on the ways in which his organization is partnering with companies such as Diageo, Pepsi, and P&G to build brands through social media networks.

Building the Brand-driven Business

Jay Milliken, Partner, Prophet discussed how to use brand to transform your organization, the role of touchpoints in the consumer experience, and how to assimilate a consumer-centric strategy throughout the organization to create brand-driven value and improve business results.

Americans in the New Century: Challenges and Opportunities and Challenges of Diversity

Henry Cisneros, the Executive Chairman of CityView, discussed how the United States is changing as the multicultural market grows.

Google's Vision for Branded Entertainment

Alexandra Levy, Director of Branded Entertainment at Google, discussed how branded entertainment is making its way to the digital platform and how it can be meaningful for brand marketers.

Integrated Agency Model from Publicis

Representatives from Leo Burnett Worldwide described an integrated agency model approach that allows for a single point of contact for the client.

Medill IMC Student Project: DraftFCB/Kraft China Breakfast Project

A group of 5th quarter Medill Integrated Marketing Communications (Northwestern University) students worked with Draft FCB and Kraft in China to determine Chinese consumers' attitudes and behaviors towards breakfast.

Preparing Marketing Communications Professionals for an Integrated World

Frank Mulhern, Associate Dean for Research at Northwestern University, discussed the challenges of integrated marketing and how the Medill Graduate Program in Integrated Marketing Communications at Northwestern University teaches integrated marketing communications to their students.

Then and Now: 1998 & 2008

This session layed the foundation for the conference by comparing the state of the multicultural marketing industry now, versus ten years ago, and identifying opportunities and insights to expedite further growth going forward.

Winning with Ethnic Today and Tomorrow

Edgar A. Sandoval, General Manager, Marketing and Multicultural Business, North America, P&G, shared five tactics that all marketers can utilize to take their multicultural marketing efforts to the next level.

Integrated Marketing Solutions: The Power of Personalization

Doug King, Direct Mail Strategies, USPS discusses how several US B-to-B postal service clients have through direct mail, altered there marketing strategies to attract particular groups, thus increasing both returns and effectiveness.

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