Raphael Viton of Maddock Douglas and Jason Weaver of Sway share the benefits and practical applications of social media and discuss how to develop a social media campaign that can work within an existing marketing plan.
ANA Faculty and President of MagicEcho Richard Costello discusses ways to gain internal support among all parties responsible for the different elements of a brand. Richard also talks about what he defines as the "Integrated Implementation Roadmap."
Regional Director, B-to-B and Technology Advertising, at Google, Inc. Rob Goulding, discusses four best practices derived from extensive work done with B-to-B marketers to make their campaigns more effective and measurable.
Panelists address the role of email -one of the most commonly used communications platforms for business-to-business marketers - as part of the holistic communications mix.
ANA Senior Director Linda Narbey reviews the findings from the fourth ANA/Forrester Research survey of advertisers which examined attitudes towards television advertising and the future impact new technologies will have on television advertising budgets.
The President of PMA Bonnie Carlson defines intergrated marketing discusses some views and approaches to developing successful integrated marketing strategies.
Director, Consumer Experience Design practice of IDEO Ryan Jacoby discusses steps to take when applying design thinking to business growth.
The Chief Marketing Officer of TJX John Gilber explores how internal audiences are best engaged.
Chief Marketing Officer of Siemens Corporation Thomas F. Haas describes challenges faced at Siemens and provides examples on how a integrated marketing program consisting of was used to face these obstacles.
Paul Smith, Senior Commercial Manager at Masterfoods, led a discussion about agency compensation models that touched on current and historical industry practices, new methods of compensation being adopted, case histories, and more.
The S.A.B. Group's Francesca Kaplan talks about the importance of negotiation and how it can be used to carryout tasks including, increasing profits and sales, and neutralizing difficult situations.
G2 Direct + Digital discusses their approach to integration, issues and challenges, and solutions that have lead to the development of award-winning work for Adobe Systems.
JFE International Consultants President J. Francisco Escobar reviews the findings of a November 2007 Marketing Procurement survey designed to explore how member companies are structured and how Marketing Procurement is used within their organizations.
Neil Nguyen, EVP of Sales and Operations and Nate Frink, VP, Operations - West for DG FastChannel provide insight into the reality of conversions, FCC regulations and the lack of a standard network by network.
Spot Runner's VP Creative, John Benson, and Director of Business Development, Sanjay Sharma, provide an overview of Spot Runner's services and approach to the way in which advertising is created for local, regional and national businesses.
Richard Kurnit of Frankfurt Kurnit Klein & Selz PC and the Corporate Counsel of BMW North America Herbert L. Klein, explore advertiser compliance issues that come about because of new media.
Martyn Tipping, President of TippingSprung, discusses the key findings from the 2007 Tipping Sprung Survey which polled 25,000 subscribers of Brandweek, as well as a number of branding professionals, and the 785 responses came from a cross-section of major US and international companies.
James McQuivey of Forrester Research and Linda Narbey of ANA discuss the results of a survey designed to explore hownational advertisers felt about television advertising and the future impact new technologies will have on their television advertising budgets.
The VP of Global Media and Sports Marketing, Anheuser-Busch, Inc Tony Ponturo, discusses how the profound changes that the market place has seen over the past twenty five years have affected the advertising practices of Anheuser-Busch and the lessons that all those in the marketing world can take from these changes.
Richard Zackon of New York University and Shari Anne Brill of Ball State University discuss the results of a pilot study and reveal the methodology that will used in the Media Consumption and Engagement Study.