Burke Moody, Executive Director at AICE, discussed the challenges and opportunities in the post-production of digital media.
Representatives from Verizon and Campfire presented a case study on their integrated marketing campaign for Verizon's high-speed broadband service, which combined traditional marketing with social media, block party events, and a television show featuring the product.
Deb Giampoli, Director of Global Strategic Agency Relations at Kraft, discussed a top ten list for getting great commercial production.
Using first-hand examples Janet Eden-Harris, Vice President of Web Intelligence Research, J.D. Power & Associates and Astrid Kattwinkel, Senior Marketing Manager, Market Research, Verizon Communications present ways advertisers and marketers can be the first to understand what consumers are saying by mining data from social media, as well as ways to apply these insights to strategic marketing programs.
Gary Slack, Chairman and Chief Experience Officer, Slack Barshinger discussed the growing number of ways business-to-business marketers are using LinkedIn to get a competitive edge in the marketplace.
Lorraine Rojek, President, The Rojek Consulting Group, shared information on her organization's proprietary tool, The CultureScans Profile, which allows them to determine if a client and agency will be compatible culturally.
Jeremy Fain of the IAB discusses the IAB's Ad Operations Council and the need to eliminate discrepancies in the Interactive environment.
Discovery discussed how ensuring content that drives relevance and effectiveness, enhances quality for greater brand connection, and provides access to integrated programs to help complete the consumer experience.
Doug Wood, Reed Smith, chief legal counsel to the ANA, provided an update on the different financial models being considered for talent compensation and discussed the potential expansion of generic top level domains (gTLDs) from.com/.org/ etc, to any word or phrase.
Ryan Walker of the IAB discusses the IAB's Ad Operations Council and the need to eliminate discrepancies in the Interactive environment.
Frank Dudley, CMO, 'mktg', shared case studies that focused on the ways in which his organization is partnering with companies such as Diageo, Pepsi, and P&G to build brands through social media networks.
Jay Milliken, Partner, Prophet discussed how to use brand to transform your organization, the role of touchpoints in the consumer experience, and how to assimilate a consumer-centric strategy throughout the organization to create brand-driven value and improve business results.
Henry Cisneros, the Executive Chairman of CityView, discussed how the United States is changing as the multicultural market grows.
Alexandra Levy, Director of Branded Entertainment at Google, discussed how branded entertainment is making its way to the digital platform and how it can be meaningful for brand marketers.
Representatives from Leo Burnett Worldwide described an integrated agency model approach that allows for a single point of contact for the client.
A group of 5th quarter Medill Integrated Marketing Communications (Northwestern University) students worked with Draft FCB and Kraft in China to determine Chinese consumers' attitudes and behaviors towards breakfast.
Frank Mulhern, Associate Dean for Research at Northwestern University, discussed the challenges of integrated marketing and how the Medill Graduate Program in Integrated Marketing Communications at Northwestern University teaches integrated marketing communications to their students.
This session layed the foundation for the conference by comparing the state of the multicultural marketing industry now, versus ten years ago, and identifying opportunities and insights to expedite further growth going forward.
Edgar A. Sandoval, General Manager, Marketing and Multicultural Business, North America, P&G, shared five tactics that all marketers can utilize to take their multicultural marketing efforts to the next level.
Doug King, Direct Mail Strategies, USPS discusses how several US B-to-B postal service clients have through direct mail, altered there marketing strategies to attract particular groups, thus increasing both returns and effectiveness.