Presentations

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Building Brands through Social Media Networks

Frank Dudley, CMO, 'mktg', shared case studies that focused on the ways in which his organization is partnering with companies such as Diageo, Pepsi, and P&G to build brands through social media networks.

Building the Brand-driven Business

Jay Milliken, Partner, Prophet discussed how to use brand to transform your organization, the role of touchpoints in the consumer experience, and how to assimilate a consumer-centric strategy throughout the organization to create brand-driven value and improve business results.

Americans in the New Century: Challenges and Opportunities and Challenges of Diversity

Henry Cisneros, the Executive Chairman of CityView, discussed how the United States is changing as the multicultural market grows.

Google's Vision for Branded Entertainment

Alexandra Levy, Director of Branded Entertainment at Google, discussed how branded entertainment is making its way to the digital platform and how it can be meaningful for brand marketers.

Integrated Agency Model from Publicis

Representatives from Leo Burnett Worldwide described an integrated agency model approach that allows for a single point of contact for the client.

Medill IMC Student Project: DraftFCB/Kraft China Breakfast Project

A group of 5th quarter Medill Integrated Marketing Communications (Northwestern University) students worked with Draft FCB and Kraft in China to determine Chinese consumers' attitudes and behaviors towards breakfast.

Preparing Marketing Communications Professionals for an Integrated World

Frank Mulhern, Associate Dean for Research at Northwestern University, discussed the challenges of integrated marketing and how the Medill Graduate Program in Integrated Marketing Communications at Northwestern University teaches integrated marketing communications to their students.

Then and Now: 1998 & 2008

This session layed the foundation for the conference by comparing the state of the multicultural marketing industry now, versus ten years ago, and identifying opportunities and insights to expedite further growth going forward.

Winning with Ethnic Today and Tomorrow

Edgar A. Sandoval, General Manager, Marketing and Multicultural Business, North America, P&G, shared five tactics that all marketers can utilize to take their multicultural marketing efforts to the next level.

Integrated Marketing Solutions: The Power of Personalization

Doug King, Direct Mail Strategies, USPS discusses how several US B-to-B postal service clients have through direct mail, altered there marketing strategies to attract particular groups, thus increasing both returns and effectiveness.

Branded Events - American Express: A Case Study

Gabrielle Chamberlain, Client Services Director at Imagination, and Michael Burns, Director of Executive Meetings & Events Division at American Express, discussed keys to success in creating branded events.

Cause Marketing in the B2B World

Larry Lundy, Director of New Business Development at Susan G. Komen for the Cure, discussed strategies for success in cause marketing.

Marketing & Media Ecosystem 2010

A recent study looked at digital media and the relationships between advertisers, agencies and media companies. Industry leaders discussed how they're weathering the financial crisis and the influence of digital media.

The New Political Environment for Advertising

Dan Jaffe, EVP, Government Regulations, ANA, spoke about the ways in which the Obama administration may affect advertising regulations.

Biometrics, Eye Tracking, and Improving ROI of Your Media and Marketing Investments

Carl D. Marci of Innerscope Research and David Friedlander from the National Geographic Channel discussed how neuroscience research can be used in measuring marketing effectiveness.

How a Client, Agency and a Heroic Idea Can Begin to Change Conversations

Mary Lewis, Cheryl Smith-Johnson of and Brian EDS Brand Strategy of discussed how they changed the dynamics of an agency relationship with sales and other resources within the company.

Messages vs. Marketing Mix

Mark Chaves, Senior Product Manager at SAS, discussed the challenges his company faces in marketing its message.

The Evolution of Marketing Measurement and Analytics in Today's Dynamic Economy

Pat LaPointe, Managing Partner at MarketingNPV, discussed the importance of using marketing measurement and analytics.

The Future of Conscientious Consumerism

Jim Holbrook, CEO, EMAK, and Jurgen Dold, VP, Client Services, Neighbor, discussed the current state of sustainable green marketing, sharing the story of Safeway's O Organics brand as a successful example of health and wellness marketing.

Liberty Mutual Case Study: Linking Communications

Kristin Suppelsa, Vice President and Manager Communications at Liberty Mutual Insurance Company, discussed the challenges of a competitive environment and demonstrated how the company is finding success in the marketplace by marketing itself as authentic and relevant.

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