Katrina McGhee, VP of Marketing at Susan G. Komen for the Cure, discussed the potential benefits of a cause marketing program and the pitfalls marketers should avoid. Today's savvy consumers are demanding their favorite brands have a social conscience as part of their daily business operations. Katrina shared best practices and the latest trends in the red hot area of cause marketing.
Mike Steib, Director of Google TV — Google Inc. explores ways media has effected how marketers create and use audio, print and TV ads.
John Adams, Chairman and CEO of The Martin Group dicusses topics related to client/agency relations including compensation agreements scope of work agreements that lead to better work.
Starcom MediaVest Group Director of Cultural Identities Esther Franklin discusses the findings of a groundbreaking new study designed to help marketers understand the African-American community from the inside out-with a new approach and fresh understanding for the advertising industry.
Deloitte & Touche's Senior Manager, Scott Russell provides insight on how to avoid the Shopper Marketing Pitfalls.
Dr. Rochelle Larkin Ford, APR Associate Dean of Research and Academic Affairs and her colleague, Sloane M. Signal, Sequence Coordinator for Advertising and Public Relations at the John H. Johnson School of Communications at Howard University share the results of a three-pronged approach they used to address how agencies should ultimately use diversity to craft better messages for the consumer.
This presentation provides information to help identify the direction of the committee research initiative.
Results focused, sales contributing, integrated marketing is a top priority for client-side marketers. Learn where the business is going now with two new tools that you can apply to your business today to accelerate your speed to analytics, insights, and improved results.
Tom Seclow, leader of the Marketing Officer Practice of Spencer Stuart, put CMO tenure data in perspective and discussed the steps marketers can take to increase their likelihood of long-term success.
Linda Narbey of the ANA provided an overview of committees and pointed to some of the "best of" recent ANA committee case studies, presentations and initiatives.
From traditional advertising, to a multitude of new media options, advertising campaign development has never been more complex, sophisticated or exciting. Learn why advertisers who meaningfully connect their brands to consumer lifestyles will be the big winners.
Using previous case studies and data from third-party research on bloggers' habits and influence, Jory Des Jardins, President, BlogHer discusses best practices in measurement, outreach and such new practices like sponsored user-generated content and advisory boards.
Creative Director at Y&R New York Ryan Hose highlights numerous practices that have made client/agency partnerships a success.
Gordon Wade highlights learnings from the surveys that have been conducted to date and outlines the steps marketers can take to dramatically improve marketing performance by utilizing this process.
Moderated by the Chief Marketing Officer of CoActive Marketing Group Frank Dudley the panelists discuss the finding of the 2008 Integrated Marketing Study and discuss some of the obstacles that face this accepted approach to marketing among the broad base of the business community.
Innovation Director, Integrated Consumer Experience at Humana Inc. Tony Tomazic discusses how the consumer is being put and the center of their innovation efforts.
Global Project Development Manager for Alliance Marketing at Disney World Brewer Lister discusses the launch of program designed to elevate the experiences of those visiting Walt Disney World and Disneyland Resorts.
Marketers seek to understand how consumers select brands and media. According to NewMediaMetrics, comprehending this concept rests in understanding emotional attachment and "pull." Based on academic findings about the attachment between mother and child, NewMediaMetrics provides a quantitative way to measure consumers' emotional attachments to brands and media.
Properly designed and well managed qualitative research can deliver indispensable strategic insights and valuable marketing guidance when everyone-research users, vendors, and consultants-plays by the rules. The best practices for qualitative research were reviewed in this presentation, including improving group recruitment, managing interview flow, and technique selection.
Gary Edwards, PhD, EVP, Client Services, Empathica Inc., discussed how their approach has helped organizations survive the economy by arming them with tools that allow them to understand and act on consumer expectations, behavior and perceptions.