During a panel discussion, Claire Edgar, Champion, Hanesbrands, Inc. Director of Brand Marketing, discusses how Champion successfully employed facebook to re-engage the "college crowd."
Green marketing is an attractive idea to advertisers and consumers alike. During this presentation Kathryn Barrett Park, General Electric Senior Counsel for Advertising and Brand Management and John P. Feldman, Reed Smith LLP. Partner, identify some of the green marketing practices federal and state regulators are targeting and how General Electric is addressing the business and legal issues, both in the United States and internationally.
Chris Traeger, Bank of America's Assistant General Counsel and Carla Michelotti, Leo Burnett Worldwide's Executive Vice President and General Counsel, highlight some key issues and discuss what they are doing to maintain commendable advertiser-agency relations, at a time where advertisers are exploring new media and looking to expand internationally.
Uri Weinstok from Weinstok Abogados discusses some of the issues associated with in-game advertising in Latin America.
During this presentation, Rich Vancil, Vice President of the CMO Advisory at IDC shares his thoughts on the roots of the marketing performance measurement issue within high tech and highlights tools being used by CMO's to measure performance.
Pat LaPointe from MarketingNPV discusses effective strategies for prioritizing and closing data gaps and pushing through to a higher level of credibility. She also provides some insight on how to prevent the gaps from derailing your continuous improvement efforts in marketing accountability.
Acknowledging that market research industy has a potentially bright future, John Forsyth and Rukhshana Motiwala of McKinsey discuss how professionals can seize this opportunity to help organizations enhance their marketing ability.
In this presentation Linda Narbey, ANA presents the findings from the 2007 multicultural marketing survey.
Executive Director, US Sales, Yahoo! Adam Chandler and Multicultural Marketing Director, PepsiCo Gustavo Perez explore why marketers are still using to the web to target bilingual Hispanics in Spanish only.
Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Greenmarketing; and Direct-to-Consumer Rx Advertising.
The SVP of Research and Standards William Cook discusses steps being taken by the ARF to assemble online panels that would address broader research quality issues.
Michael Nathanson, Sanford Bernstein's U.S. Media Analyst, provides his perspective on the overall health of the U.S. economy and implications for the media and advertising marketplace.
CEO of Media TQ Michael Lotito discusses how results of second by second census can be further analyzed to provide creative benchmarks.
Several speakers including the VP, Client Solutions, Meredith 360º Julie Fuoti and Jack Bamberger the Senior VP of Corporate Sales & Marketing discuss some of the reasons media agencies have diffculties when working on a media campaign and provides an example of a successful one.
Senior VP & General Manager of Knowlege Networks/SRI, Jane Dennison-Bauer discusses the re-introduction of syndicated research as a method of measuring yellow page usage and plans to redevelop the process.
During this presentation two views were introduced regarding one of the industry's hot topics, "green marketing."
How to Stop Looking Through the Rearview Mirror While Traveling 100 Miles an Hour Down the Media Highway!
During this presentation Gary Reisman and Denise Larson of NewMediaMetrics, Inc., provided listener with an overview of emotional attachment metrics as perceived by NewMediaMetrics.
Bill Duggan, EVP, ANA, highlighted some of the findings of the Agency-Advertiser Value Survey, which was designed to serve as a tool to facilitate dialogue between advertisers and agencies.
Mike Farmer, President and CEO of Farmer & Company, discussed how agencies can re-establish themselves as strategic advisors to their clients, as well as brand and performance consultants.