"Using Online To Reach B-To-B Influentials." Scott Meyer, President & CEO, About.com; Mark Herlyn, VP, Advertising, The New York Times. ANA Business-To-Business Marketing Committee Meeting 11/07/07
During this presentation, Peter Kuhn, Managing Drector, Tag U.S.A provides listeners with an overview of advertising's value, while focusing on activities that fall within production.
In this presentation, Jeff Jones, President, McKinney, discusses the Coldwell Banker Case Study.
Claire Huang, Fidelity, and Pam Hamlin, Arnold Worldwide share the business, marketing and organizational challenges that Fidelity faced during their brand transformation.
View the power presentation give by Mary Dillon, Executive Vice President and Global Chief Marketing Officer, McDonald's Corporation discussing how the company initiated a dynamic revitalization strategy that has won back customers and generated strong revenue and profit growth.
Bob Bob Liodice, President and CEO, ANA welcomes crowd of more then 1,200 attendees to the 97th annual ANA conference.
In this presentation, Katie Law, Manager, Global Sourcing and Supplier Excellence Global Sourcing & Supplier Management, discussed the development and execution of a Supplier Relationship Management (SRM) program that helps users systematically carryout tasks including, determining how much to invest in different supplier relationships, identifying and manage risks, and measuring value delivered.
In this presentation, the CEO of Marketing Evolution, Rex Briggs and Richard Grammier of NASA, talk about the different measurement tools that can assess marketing success.
Media-planning guru Erwin Ephron discusses redefining exposure measures and incorporating softer measures such as receptivity, attentiveness, and engagement into the measurement process. He also presents a case study demonstrating that a TV/radio schedule will easily outperform TV alone in reaching consumers.
Toni Gnewuch of American Family Insurance and Michael Petromilli of Prophet, discussed how the combination of historical, test, and learn analysis allowed American Family Insurance to assess marketing's impact on business growth and help guide future investment.
Presentation from panel discussion where, Chris Fuentes,Marketing VP, Nautica, and Dennis Nsenkyire, Sales & Marketing Analytics Director, Vistakon, discuss the results of the 4th Annual Marketing Accountability survey.
In this presentation Robin Steinberg of MediaVest and Patricia Gliniecki from Kraft Foods discussed the the Audit Bureau of Circulation's Rapid Report service that launched in July 2006.
In this presentation Chris Rohrs, President, TVB, Abby Auerbach, TVB, and David Prager, Click IT Solutions and Media Technology publicize the fourth quarter '07 launch of TVB ePort, which will permit electronic connectivity between any buyer and seller of local broadcast television airtime, websites and digital offerings.
Advertising Production Managers/Consultants — In the Brave New World of Automation, Outsourcing, and Media Fragmentation
In this presentation Mark Huffman of Procter & Gamble discussed the future of advertising production manager/consultants in new areas beyond TV.
P&G's Marketing Purchases talked about preferred supplier relationships and the business case for supplier diversity.
Between June and July 2007 over 100 responses were submitted to an Agency Relations survey exploring issues including client organizational structure for managing agencies, agency search and more.
A panel comprised of marketing, media, product, and research professionals, describe their "journey of discovery" and provide insights about overcoming barriers.
Presentation from Robert Haverback and Ira Helf's presentation on the results from migrating into a digital environment.
Often referred to as the "Father of Integrated Marketing," Northwestern University's Don Schultz has authored 13 books on marketing, including the ANA's Measuring Brand Communications ROI. In this presentation, he introduced new analytical methodologies to help marketers catch up to the integrated world that their customers are already living in.
Brown-Forman's online partnership model recognizes that while a brand may be global in reach, the interactive brand building model can be specific to a market or region. This provides for such flexibility from a creative perspective, while operation consistency and responsible marketing practices are maintained.