Presentations

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Agency CEO: Digital Media Agency Costs Are Too High!

CEO of TargetCast Steve Farella explores how clients and agencies can work collectively to improve the interactive media process, reduce the workload and reduce agency compensation fees.

Financial Management of Integrated Agency Relationships

Vice President of Global Agency Relations at American Express Company Eve Reiter discusses the importance of collaboration between clients and agencies when developing effective integrated marketing campaigns. She also presents a case study and reviews broader industry trends on how to maximize the value of integrated relationships.

Innovation at the Core of the Business Model

Vice President of Global Media and Communication at P&G Bernhard Glock shares P&G's approach to innovation and engages the audience in a discussion about their experiences.

Managing Risk in the New Media Landscape

J. Wood, Partner, Advertising Technology & Media Law, Reed Smith LLP provides an update on advertising laws as it relates to new media

Profitable Marketing Communications

President of OptiMedia Antony Young explores the importance of marketing and how they can provide measurable return-on-investment stats to maintain a place in the corporate spending plans and avoid becoming a victim of spending cuts.

Talent Payments—An Update and a Demonstration

Gordon Wade, EMM Group, demonstrates and explains BAH's two proposed talent payment options and their cost implications.

Compensation Model Discussion

The CEO of TBWA Neal Grossman along with two other panelists explore fair agency compensation from three vantage points: client, agency, and compensation consultant. Topics of the discussion include compensation methodologies, appropriate transparency, definitions, hours, salaries, overhead, profit, and direct client expenses.

Economic Outlook and Implications for Advertisers

U.S. Media Analyst for Sanford C. Bernstein & Co. Michael Nathanson provide insights into the overall health of the U.S. economy and implications for the media and advertising marketplace.

Internet Services "A Ray of Hope" in an Otherwise Bleak Economy

Wall Street expert Linda B. Gridley discusses perspectives on the overall health of the U.S. economy and implications for the media and advertising marketplace.

ShopText

Production Advisors: Find the Rhythm

CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement.

Cisco Web Marketing

Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics.

ABC Update & Highlights

Michael Lavery of the Audit Bureau of Circulations (ABC) brought the committee up to date on the ABC's latest audit initiatives for newspapers, magazines, and the Internet. He also discussed the recent withdrawal of several Canadian newspapers from the ABC and the impact that this move may have on the ABC and its members.

The Value of Public Place Distribution Copies

Founder of McPheters & Co. Rebecca Mc Pheters discusses a study developed to address advertisers continuing skepticism and help them determine the usefulness of public place print distrbution.

Zappos: Building a Brand that Matters

Tony Hsieh explores the importance of focusing on the customer and the impact that a company's culture has on ensuring that the brand building and consumers are one of the top priorities.

Ethnic Marketing Evolution at McDonald's: A Relevancy Approach Model

Led by the VP of Multicultural Marketing at McDonalds, the group explores whether or not ethnic marketing is evolving from dedicated funded programs and tactics for each segment, to one of dedicated programs plus extensions of general market efforts.

Ethnic-Specific Marketing: When It Matters

During this thought-provoking session Global Director of Communications Insights and Research at OMD Mike Hess and Group Director of Primary Research and Insights at OMD Pamela Marsh highlight controversial findings from their study which found that ethnic groups maintain their ethnicity in significantly different ways.

Media Ratings Council: Audit of C3 Ratings/DTV Transition & Impact on Ratings

The Media Ratings Council (MRC) give an update on the progress of their audit of the unaccredited Nielsen C3 ratings and provided an overview of how the DTV transition might impact the measurement of ratings in the future.

OVAB: Out-of-Home Video Advertising Bureau Update

President of Out-of-Home Video Advertising Bureau Susanne Alecia addresses the latest issues affecting Out-of-Home Video and the category's growth potential.

Marketing Dashboard Development

Manager of Marketing Intelligence at Blackberry, Mark Wright discusses the teams responsibilities regarding the development and implementation of Marketing Performance Measurement Analytics & the communication of Decision-Supporting Customer / Channel Intelligence to Sales & Marketing stakeholders.

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