Gordon Wade highlights learnings from the surveys that have been conducted to date and outlines the steps marketers can take to dramatically improve marketing performance by utilizing this process.
Moderated by the Chief Marketing Officer of CoActive Marketing Group Frank Dudley the panelists discuss the finding of the 2008 Integrated Marketing Study and discuss some of the obstacles that face this accepted approach to marketing among the broad base of the business community.
Innovation Director, Integrated Consumer Experience at Humana Inc. Tony Tomazic discusses how the consumer is being put and the center of their innovation efforts.
Global Project Development Manager for Alliance Marketing at Disney World Brewer Lister discusses the launch of program designed to elevate the experiences of those visiting Walt Disney World and Disneyland Resorts.
Marketers seek to understand how consumers select brands and media. According to NewMediaMetrics, comprehending this concept rests in understanding emotional attachment and "pull." Based on academic findings about the attachment between mother and child, NewMediaMetrics provides a quantitative way to measure consumers' emotional attachments to brands and media.
Properly designed and well managed qualitative research can deliver indispensable strategic insights and valuable marketing guidance when everyone-research users, vendors, and consultants-plays by the rules. The best practices for qualitative research were reviewed in this presentation, including improving group recruitment, managing interview flow, and technique selection.
Gary Edwards, PhD, EVP, Client Services, Empathica Inc., discussed how their approach has helped organizations survive the economy by arming them with tools that allow them to understand and act on consumer expectations, behavior and perceptions.
Disney World's Event Director, Special Event Management, Chris Clark shares insights on the magic behind their signature events, their planning processes, and why they are so successful.
In this seminar, Gillette's creation of an online knowledge management center was discussed. Policies and procedures, lessons learned, and suggestions on possible approaches to building a knowledge management portal for the marketing function were covered.
This presentation includes practical insights to help you learn how to make innovation work within your organization, including challenging the existing orthodoxies of your business model and the importance of being daring in your innovation practices.
CEO of SelectResources International Catherine Bension explores the new opportunities provided by new media what clients want out of it and how to fufill their desires.
Vice President of MMA Doug Brooks provided a detailed presentation describing how initiate marketing accountability programs that provide results which can aid in the decision making process. He also points out some of the obstacles that can impede or even throw the whole process off track.
Director of Sales & Marketing Measurement and Reporting at Symantec Llana Metcalf address one of the greatest challenges facing b-to-b marketers--how to work closer, better and more effectively with sales.
Managing Director at The Gate Worldwide Beau Fraser and Director of Marketing, Intermediary Business Group at State Street Global Advisors Gary MacDonald discuss an compensation arrangement that rewards the client for effective use of time and penalizes it for inefficiency.
Representatives from the Incorporated Society of British Advertisers and World Federation of Advertisers, along with two client-side marketers and an advertising consultant, share their experiences with production decoupling and discuss implications for the U.S.
CEO of TargetCast Steve Farella explores how clients and agencies can work collectively to improve the interactive media process, reduce the workload and reduce agency compensation fees.
Vice President of Global Agency Relations at American Express Company Eve Reiter discusses the importance of collaboration between clients and agencies when developing effective integrated marketing campaigns. She also presents a case study and reviews broader industry trends on how to maximize the value of integrated relationships.
Vice President of Global Media and Communication at P&G Bernhard Glock shares P&G's approach to innovation and engages the audience in a discussion about their experiences.
J. Wood, Partner, Advertising Technology & Media Law, Reed Smith LLP provides an update on advertising laws as it relates to new media
President of OptiMedia Antony Young explores the importance of marketing and how they can provide measurable return-on-investment stats to maintain a place in the corporate spending plans and avoid becoming a victim of spending cuts.