Pat LaPointe from MarketingNPV discusses effective strategies for prioritizing and closing data gaps and pushing through to a higher level of credibility. She also provides some insight on how to prevent the gaps from derailing your continuous improvement efforts in marketing accountability.
Acknowledging that market research industy has a potentially bright future, John Forsyth and Rukhshana Motiwala of McKinsey discuss how professionals can seize this opportunity to help organizations enhance their marketing ability.
In this presentation Linda Narbey, ANA presents the findings from the 2007 multicultural marketing survey.
Executive Director, US Sales, Yahoo! Adam Chandler and Multicultural Marketing Director, PepsiCo Gustavo Perez explore why marketers are still using to the web to target bilingual Hispanics in Spanish only.
Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Greenmarketing; and Direct-to-Consumer Rx Advertising.
The SVP of Research and Standards William Cook discusses steps being taken by the ARF to assemble online panels that would address broader research quality issues.
Michael Nathanson, Sanford Bernstein's U.S. Media Analyst, provides his perspective on the overall health of the U.S. economy and implications for the media and advertising marketplace.
CEO of Media TQ Michael Lotito discusses how results of second by second census can be further analyzed to provide creative benchmarks.
Several speakers including the VP, Client Solutions, Meredith 360º Julie Fuoti and Jack Bamberger the Senior VP of Corporate Sales & Marketing discuss some of the reasons media agencies have diffculties when working on a media campaign and provides an example of a successful one.
Senior VP & General Manager of Knowlege Networks/SRI, Jane Dennison-Bauer discusses the re-introduction of syndicated research as a method of measuring yellow page usage and plans to redevelop the process.
During this presentation two views were introduced regarding one of the industry's hot topics, "green marketing."
How to Stop Looking Through the Rearview Mirror While Traveling 100 Miles an Hour Down the Media Highway!
During this presentation Gary Reisman and Denise Larson of NewMediaMetrics, Inc., provided listener with an overview of emotional attachment metrics as perceived by NewMediaMetrics.
Bill Duggan, EVP, ANA, highlighted some of the findings of the Agency-Advertiser Value Survey, which was designed to serve as a tool to facilitate dialogue between advertisers and agencies.
Mike Farmer, President and CEO of Farmer & Company, discussed how agencies can re-establish themselves as strategic advisors to their clients, as well as brand and performance consultants.
During this presentation, Dave Beals, CEO of Jones Lundin Beals briefly higlights myths, challenges and promises related to value-based compensation.
Kelly Colbert, Director, Acquisition Marketing, WellPoint and Nathalie Sokoloff-Schaffer, SVP, Group Account Director, Publicis Dialog, discussed the strategy their teams followed in developing an integrated campaign that targeted both large and small business segments.
EVP of iLoop Mobile Inc. Michael Becker, provides an overview of the mobile marketing industry, the intricacies of successfully employing the mobile channel for marketing, and showcases an example of mobile marketing by an entertainment company.
During this presentation the EVP of MTV Music Group, Jeff Yapp and the CEO of Makena Technologies/There.com, also the creator of MTV's virtual worlds talk about how to utilize the virtual world to engage customers. The two speakers also provide insight on how marketers can successfully apply this technology.
In this presentation Terrie Brennan, Nielsen, discusses initiatives that have been done with the ANA that could provide more granular ratings data.