Presentations

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The ANA Benchmarking Service

Gordon Wade highlights learnings from the surveys that have been conducted to date and outlines the steps marketers can take to dramatically improve marketing performance by utilizing this process.

Best Practices for Managing Integrated Marketing

Moderated by the Chief Marketing Officer of CoActive Marketing Group Frank Dudley the panelists discuss the finding of the 2008 Integrated Marketing Study and discuss some of the obstacles that face this accepted approach to marketing among the broad base of the business community.

Integration through Innovation

Innovation Director, Integrated Consumer Experience at Humana Inc. Tony Tomazic discusses how the consumer is being put and the center of their innovation efforts.

The Year Of A Million Dreams Celebration And Disney Dreams Giveaway

Global Project Development Manager for Alliance Marketing at Disney World Brewer Lister discusses the launch of program designed to elevate the experiences of those visiting Walt Disney World and Disneyland Resorts.

Do You Have Pull? Predicting Consumer-Pull Via Emotional Attachment

Marketers seek to understand how consumers select brands and media. According to NewMediaMetrics, comprehending this concept rests in understanding emotional attachment and "pull." Based on academic findings about the attachment between mother and child, NewMediaMetrics provides a quantitative way to measure consumers' emotional attachments to brands and media.

Getting the Most Quality out of Qualitative Research

Properly designed and well managed qualitative research can deliver indispensable strategic insights and valuable marketing guidance when everyone-research users, vendors, and consultants-plays by the rules. The best practices for qualitative research were reviewed in this presentation, including improving group recruitment, managing interview flow, and technique selection.

Learning to Speak Customer: Developing the Right Retail Strategy for a Challenged Economy

Gary Edwards, PhD, EVP, Client Services, Empathica Inc., discussed how their approach has helped organizations survive the economy by arming them with tools that allow them to understand and act on consumer expectations, behavior and perceptions.

The Magic Behind Disney Events

Disney World's Event Director, Special Event Management, Chris Clark shares insights on the magic behind their signature events, their planning processes, and why they are so successful.

Developing a Marketing Library

In this seminar, Gillette's creation of an online knowledge management center was discussed. Policies and procedures, lessons learned, and suggestions on possible approaches to building a knowledge management portal for the marketing function were covered.

Transforming Innovation in Your Organization

This presentation includes practical insights to help you learn how to make innovation work within your organization, including challenging the existing orthodoxies of your business model and the importance of being daring in your innovation practices.

Brave New World of Media

CEO of SelectResources International Catherine Bension explores the new opportunities provided by new media what clients want out of it and how to fufill their desires.

Initiating a Marketing Accountability Program: How You Can Become Your Company's Chief Evangelist

Vice President of MMA Doug Brooks provided a detailed presentation describing how initiate marketing accountability programs that provide results which can aid in the decision making process. He also points out some of the obstacles that can impede or even throw the whole process off track.

What Does Success Look Like? The Victory Plan Dashboard

Director of Sales & Marketing Measurement and Reporting at Symantec Llana Metcalf address one of the greatest challenges facing b-to-b marketers--how to work closer, better and more effectively with sales.

Agency Compensation: Creating Profitable Ideas that Everyone Profits From

Managing Director at The Gate Worldwide Beau Fraser and Director of Marketing, Intermediary Business Group at State Street Global Advisors Gary MacDonald discuss an compensation arrangement that rewards the client for effective use of time and penalizes it for inefficiency.

Production Decoupling - An Emerging Industry Trend

Representatives from the Incorporated Society of British Advertisers and World Federation of Advertisers, along with two client-side marketers and an advertising consultant, share their experiences with production decoupling and discuss implications for the U.S.

Agency CEO: Digital Media Agency Costs Are Too High!

CEO of TargetCast Steve Farella explores how clients and agencies can work collectively to improve the interactive media process, reduce the workload and reduce agency compensation fees.

Financial Management of Integrated Agency Relationships

Vice President of Global Agency Relations at American Express Company Eve Reiter discusses the importance of collaboration between clients and agencies when developing effective integrated marketing campaigns. She also presents a case study and reviews broader industry trends on how to maximize the value of integrated relationships.

Innovation at the Core of the Business Model

Vice President of Global Media and Communication at P&G Bernhard Glock shares P&G's approach to innovation and engages the audience in a discussion about their experiences.

Managing Risk in the New Media Landscape

J. Wood, Partner, Advertising Technology & Media Law, Reed Smith LLP provides an update on advertising laws as it relates to new media

Profitable Marketing Communications

President of OptiMedia Antony Young explores the importance of marketing and how they can provide measurable return-on-investment stats to maintain a place in the corporate spending plans and avoid becoming a victim of spending cuts.

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