President of OptiMedia Antony Young explores the importance of marketing and how they can provide measurable return-on-investment stats to maintain a place in the corporate spending plans and avoid becoming a victim of spending cuts.
Gordon Wade, EMM Group, demonstrates and explains BAH's two proposed talent payment options and their cost implications.
The CEO of TBWA Neal Grossman along with two other panelists explore fair agency compensation from three vantage points: client, agency, and compensation consultant. Topics of the discussion include compensation methodologies, appropriate transparency, definitions, hours, salaries, overhead, profit, and direct client expenses.
U.S. Media Analyst for Sanford C. Bernstein & Co. Michael Nathanson provide insights into the overall health of the U.S. economy and implications for the media and advertising marketplace.
Wall Street expert Linda B. Gridley discusses perspectives on the overall health of the U.S. economy and implications for the media and advertising marketplace.
CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement.
Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics.
Michael Lavery of the Audit Bureau of Circulations (ABC) brought the committee up to date on the ABC's latest audit initiatives for newspapers, magazines, and the Internet. He also discussed the recent withdrawal of several Canadian newspapers from the ABC and the impact that this move may have on the ABC and its members.
Founder of McPheters & Co. Rebecca Mc Pheters discusses a study developed to address advertisers continuing skepticism and help them determine the usefulness of public place print distrbution.
Tony Hsieh explores the importance of focusing on the customer and the impact that a company's culture has on ensuring that the brand building and consumers are one of the top priorities.
Led by the VP of Multicultural Marketing at McDonalds, the group explores whether or not ethnic marketing is evolving from dedicated funded programs and tactics for each segment, to one of dedicated programs plus extensions of general market efforts.
During this thought-provoking session Global Director of Communications Insights and Research at OMD Mike Hess and Group Director of Primary Research and Insights at OMD Pamela Marsh highlight controversial findings from their study which found that ethnic groups maintain their ethnicity in significantly different ways.
The Media Ratings Council (MRC) give an update on the progress of their audit of the unaccredited Nielsen C3 ratings and provided an overview of how the DTV transition might impact the measurement of ratings in the future.
President of Out-of-Home Video Advertising Bureau Susanne Alecia addresses the latest issues affecting Out-of-Home Video and the category's growth potential.
Manager of Marketing Intelligence at Blackberry, Mark Wright discusses the teams responsibilities regarding the development and implementation of Marketing Performance Measurement Analytics & the communication of Decision-Supporting Customer / Channel Intelligence to Sales & Marketing stakeholders.
Messrs. D'Esopo and Dixon share some of the tools and techniques they use to determine a client's most promising brand-building opportunities and how to prioritize investment in those activities.Customer Relationship Management
Roger Fishman discusses the work being done to help Procter & Gamble engage consumers through content development and social networking through online communities. He also discusses how this initiative has increased their understanding of the digital space, and how they as marketers can become more relevant in the lives of their consumers.
This presentation examines the following: What is P&G Productions?, P&G Productions evolution and value, and Power of engaging/ connecting with the consumer through innovation.
APR discusses the basics of incentive programs and provided guidelines for working with agencies to determine whether these programs may be right for you.