Presentations

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Ethnic Marketing Evolution at McDonald's: A Relevancy Approach Model

Led by the VP of Multicultural Marketing at McDonalds, the group explores whether or not ethnic marketing is evolving from dedicated funded programs and tactics for each segment, to one of dedicated programs plus extensions of general market efforts.

Ethnic-Specific Marketing: When It Matters

During this thought-provoking session Global Director of Communications Insights and Research at OMD Mike Hess and Group Director of Primary Research and Insights at OMD Pamela Marsh highlight controversial findings from their study which found that ethnic groups maintain their ethnicity in significantly different ways.

Media Ratings Council: Audit of C3 Ratings/DTV Transition & Impact on Ratings

The Media Ratings Council (MRC) give an update on the progress of their audit of the unaccredited Nielsen C3 ratings and provided an overview of how the DTV transition might impact the measurement of ratings in the future.

OVAB: Out-of-Home Video Advertising Bureau Update

President of Out-of-Home Video Advertising Bureau Susanne Alecia addresses the latest issues affecting Out-of-Home Video and the category's growth potential.

Marketing Dashboard Development

Manager of Marketing Intelligence at Blackberry, Mark Wright discusses the teams responsibilities regarding the development and implementation of Marketing Performance Measurement Analytics & the communication of Decision-Supporting Customer / Channel Intelligence to Sales & Marketing stakeholders.

Innovation and Branding: Tools and Techniques

Messrs. D'Esopo and Dixon share some of the tools and techniques they use to determine a client's most promising brand-building opportunities and how to prioritize investment in those activities.Customer Relationship Management

New Approaches for Connecting with the Consumer at Procter & Gamble

Roger Fishman discusses the work being done to help Procter & Gamble engage consumers through content development and social networking through online communities. He also discusses how this initiative has increased their understanding of the digital space, and how they as marketers can become more relevant in the lives of their consumers.

P&G Productions: A History of Programming/Marketing Innovation

This presentation examines the following: What is P&G Productions?, P&G Productions evolution and value, and Power of engaging/ connecting with the consumer through innovation.

Advertising Production Tax Incentives & Rebates

APR discusses the basics of incentive programs and provided guidelines for working with agencies to determine whether these programs may be right for you.

Global Marketing Print Pre-Press Production Decoupling

During this presentation, Renee Reeves, Global Marketing Procurement Manager, HP shares the status of the global print pre-press production effort at HP. Topics included the objectives, strategic process, tactics, regional perspective, and results.

Intuitive Retail

Senior Vice President of Upshot Lionel Knight defines intuitive retail and presents the five building blocks of the principle. He also discusses how companies can go about creating spaces that are conducive to intuitive retail.

Innovation: How to Find the Next New Thing

Prophet's Senior Partner, Mike Leiser presents the results of a recent Innovation Study. He shares insights into how to acquire, analyze and build innovation internally. Specifically, demonstrates how to embark on the initial data analysis to get to innovative ideas and share how senior marketers, innovators and strategists should be defining and using innovation throughout their company.

Yellow Pages Industry Update - April 2008

Janice Lucente of Allstate describes the general state of the Yellow Pages industry.

GE Growth: "A Customer Centric Approach"

Chief Segmentation Leader at General Electric Jacqueline Woods talks about how GE has realigned their goals.

Socializing Media Marketing: Utilizing Web 2.0

Raphael Viton of Maddock Douglas and Jason Weaver of Sway share the benefits and practical applications of social media and discuss how to develop a social media campaign that can work within an existing marketing plan.

Collaborating To Communicate

ANA Faculty and President of MagicEcho Richard Costello discusses ways to gain internal support among all parties responsible for the different elements of a brand. Richard also talks about what he defines as the "Integrated Implementation Roadmap."

Four Lessons from the Digital Frontier For Business Marketers

Regional Director, B-to-B and Technology Advertising, at Google, Inc. Rob Goulding, discusses four best practices derived from extensive work done with B-to-B marketers to make their campaigns more effective and measurable.

The Evolution of B-To-B Email

Panelists address the role of email -one of the most commonly used communications platforms for business-to-business marketers - as part of the holistic communications mix.

The Future of Television Advertising

ANA Senior Director Linda Narbey reviews the findings from the fourth ANA/Forrester Research survey of advertisers which examined attitudes towards television advertising and the future impact new technologies will have on television advertising budgets.

The PMA - Navigating the Possibilities of Integrated Marketing

The President of PMA Bonnie Carlson defines intergrated marketing discusses some views and approaches to developing successful integrated marketing strategies.

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