ANA Marketing Accountability Committee meeting schedule, Meeting Objective, The Boardroom Project Background
This presentation discusses how to come up with the big idea for your brand and provides case studies for "Got Milk" and diamond sales.
This presentation discusses innovation competence in marketing and provides tips for embracing innovation.
In this presentation, Allan Linderman discusses the impact of new media on print (including magazines) and how print fits into the landscape.
A researcher at CNET Networks Ted Smith explores how influence, media brands and ad message play a part in consumers wanting to be an active advisor to friends and family about products and services.
In this presentation, Susan Crabtree discusses Lincoln Financial Group's interactive "Stories" campaign. She explains how Lincoln has created interactive multimedia (including short films)to deliver its brand message and motivate and engage audiences in the potential and possibilities of new retirement.
The yellow pages marketplace is shifting. In this snapshot, TMP (one of Orkin's CMRs) covers the national advertiser/agency perspective of print yellow pages versus online. TMP also provides suggestions for how to prepare for the future
Syndicated audience measurement research for yellow pages, via Knowledge Networks/SRI, has gotten off to a solid start and is now expanding. In 2006, 233 directory distribution areas were measured, accounting for 32% of the U.S. population.
In this presentation, Andy Cohen uses the metaphor of magic to encourage thinking differently and challenging assumptions in branding and marketing.
In this presentation, NewMediaMetrics explores their predictive Emotional Attachment theory approach based on a 1937 academic model by John Bowlby called the Attachment Theory and the Bonding Process. They also share case studies for "My Name is Earl," Burger King, and McDonalds.
In this presentation, Tim Williams of Ignition looks at the benefits of a value-based compensation system. He also provides methods and models that can help make the transition to this system, as well as provides example of how others are making the transition.
In this presentation, Deutsch shares the nature of their partnerships with companies like Johnson & Johnson and how they use specific metrics, business goals, and open communication to achieve a benchmark compensation program.
In this presentation, Richard Rosen of Alloy Red discusses the convergence of Brand and Direct which fuses the best of the discipline of sales, marketing, brand, and direct.
In this presentation, Martin Hensel shows examples of digital editions of magazines generated by Texterity, highlights key reader research, and discusses how advertisers can use digital editions to improve ROI.
Bob Shullman presents on PReSS--a product designed to measure major print publications and their websites, cable television networks as well as major websites as brands and address the issues of engagement with media brands and their qualitative aspects.
In this presentation, Stone of MMA answers the questions: What is the ROI difference between radio and TV? Why is TV's ROI predictable and radio's is not? What needs to happen for radio to offer the same or similar metrics that TV offers?
Sal DeVito, Chief Creative Officer of DeVito-Verdi Advertising Agency, and one of the nation's leading experts in the creation of powerful print, explained what's needed to develop high-caliber print campaigns. Through this informative survey of some of his award-winning print campaigns - as well as a review of some recent work by his students at the School of Visual Arts — he outlined the critical principles that can help you and your agency develop powerful, clutter-cutting print ads.
This presentation explores Mapes and Ross's approach to radio copy-testing, including methodology.
This presentation explores Millward Brown's approach to radio copy-testing, including methodology.
Universal Music explains how to benefit from the excitement created by music partnerships while avoiding costly sponsorship and endorsement fees. Among the many programs discussed are retail tie-ins, joint advertising, non-traditional exposure, digital programs, sweepstakes and promotions, media initiatives, added values and incentives, and music samplers.