A panel comprised of marketing, media, product, and research professionals, describe their "journey of discovery" and provide insights about overcoming barriers.
Presentation from Robert Haverback and Ira Helf's presentation on the results from migrating into a digital environment.
Often referred to as the "Father of Integrated Marketing," Northwestern University's Don Schultz has authored 13 books on marketing, including the ANA's Measuring Brand Communications ROI. In this presentation, he introduced new analytical methodologies to help marketers catch up to the integrated world that their customers are already living in.
Brown-Forman's online partnership model recognizes that while a brand may be global in reach, the interactive brand building model can be specific to a market or region. This provides for such flexibility from a creative perspective, while operation consistency and responsible marketing practices are maintained.
Jay Shaw of Jay Shaw Consulting shares thought about the radio vs. the internet.
Various factors influence the success of print advertisements. Through their Print Effectiveness Rating Service, Affinity examined the effectiveness of differing print advertisement techniques.
In this presentation, Mike Steib of Google discusses Google's digital system for buying, selling, measuring, and delivering TV advertising.
In this presentation, Mike Kokernak and Dan Hassan of Backchannel discuss how their company is positioning itself to become part of the software and technology background of digital broadcasting and advertising.
In this presentation, Dan Jaffe of the ANA provides an update of five regulatory issues facing advertisers.
In this presentation, Sprint shares how they developed a fully integrated marketing program with the #1 Latino band in the world, MANA and used the MANA sponsorship program to leverage Latinos' passion for music and the new mobile technology.
In this presentation, Scott Meyer of About.com discusses how advertisers and marketers can use custom sponsorships to more deeply insert their brands into various types of content including video, user generated and mobile. Meyer provides an overview of successful custom sponsorship programs and insight into what marketers need to keep in mind when integrating them into campaigns. Case studies of MGM Mirage and AstraZeneca are included.
In this presentation, Marian Lemas of Cisco discusses the Cisco Human Network Campaign and the evolution of the Cisco media team's roles and responsibilities and how they continue to evolve media's role within corporate marketing to achieve greater marketing results.
In this presentation, Wachovia shares how it uses analytics to optimize ad spending and the retention of existing customers. By employing predictive modeling into the marketing mix, Wachovia has learned how to best integrate traditional advertising with new emerging media.
In this presentation, Dan Belmont of Mill Sport presents the preliminary results of the ARF's Experiential Marketing Engagement Study which suggest that live brand experiences generate high levels of consumer engagement.
Rob Redford's (VP, Marketing Strategic Planning and Operations, Cisco) presentation from a discussion where panelists discuss their experiences pioneering the emerging role of marketing operations.
Carol Perry of Enterprise Rent-A-Car Company shares how they developed the ESQi (Enterprise Service Quality Index) and used it as a tool to improve customer satisfaction and reduce the problem of inconsistent customer experiences across their numerous branches.
Presentation from a panel discussion on New Media which explored the production process for New Media and cost effective ways to produce commercials for TV and the internet.
Members and the AICP Next Committee discuss new media (cell phones, digital media, etc.). Includes an overview of findings regarding use of non-traditional advertising and production from the 2006 AICP Member Survey along with what the production process for new media entails and cost effective ways to produce commercials for television and the internet. Includes some budget data.
View chart on client roles and responsibilities.
Kristin Bloomquist (SRI) discusses how you can become a world class client. She covers the three principles of world class clients: management, leadership, and partnership and explains how to create a team that includes all three qualities. The convergence of these three qualities creates the "sweet spot" and is the key to a great relationship with your agency.