This presentation explores how crucial it is that marketers treat their brands as financial assets if they want to have "an equal seat" at the table.
This presentation explores the uses of video to "sell" segmentation analyses within an organization; to bring segments to life; to improve research with observational clues.
This presentation reviews Enversa, a real-time, web-based auction tool, and the pros and cons it has for marketers.
This presentation explores the traits and skills of a "Growth Champion" CMO as a driver of a company's strategic priorities and leader development. GE is examined as a case study.
This presentation explores how Novartis implemented a truly integrated campaign that featured cross-functional collaboration between marketing and agency teams.
This presentation explains how marketers can successfully navigate the new social media universe. Includes case studies for Unilever's Axe and Microsoft's XBox.
This presentation explores how the Bank of New York has integrated its new corporate responsibility program into its corporate structure.
This presentation illustrates how Wells Fargo successfully engaged its Hispanic targets by partnering with PROFMEX.
This presentation reviews the State of Broadband in Urban Markets, an annual survey about media content and technology among Latino, Black, Asian and white urban consumers.
This presentation explores how Continental Airlines partnered with Captivate Network in order to reach business and leisure travelers during the work day,
These materials provided practical and actionable steps to leverage existing media budgets to address: how to leave an under-performing sponsorship early, and how to fund a new great idea.
This presentation explores Elizabeth Arden's successful use of celebrity endorsements to bring "instant awareness" and increased sales.
An overview of the technology supporting promotion analytics and optimization.
This panel discusses the merits and drawbacks of replacing the television upfront with an online media trading exchange.
This presentation provides an update on the current media landscape and addresses how marketers have taken advantage of new communication channels.
This presentation reviews how pricing based on results and value created, not efforts and costs, works because it aligns the interests of the seller and the customer.
These materials provide highlights of the SEI study's findings and insights on measuring value on Online programs.
ANA/AAAA Compensation Guide: Understanding Direct Labor, Overhead and the Components of Cost-Plus and Labor-Based Arrangements
An overview of the ANA/AAAA's Compensation Guide.
This presentation reviews the findings of a recent study on short-term ROI and long-term brand building from the ANA Marketing Accountability Task Force.
This presentation discusses the new tools, most notably the Internet, that now enable B2B companies to capture survey data at deeper levels of granularity.