These materials provided practical and actionable steps to leverage existing media budgets to address: how to leave an under-performing sponsorship early, and how to fund a new great idea.
This presentation explores Elizabeth Arden's successful use of celebrity endorsements to bring "instant awareness" and increased sales.
An overview of the technology supporting promotion analytics and optimization.
This panel discusses the merits and drawbacks of replacing the television upfront with an online media trading exchange.
This presentation provides an update on the current media landscape and addresses how marketers have taken advantage of new communication channels.
This presentation reviews how pricing based on results and value created, not efforts and costs, works because it aligns the interests of the seller and the customer.
These materials provide highlights of the SEI study's findings and insights on measuring value on Online programs.
ANA/AAAA Compensation Guide: Understanding Direct Labor, Overhead and the Components of Cost-Plus and Labor-Based Arrangements
An overview of the ANA/AAAA's Compensation Guide.
This presentation reviews the findings of a recent study on short-term ROI and long-term brand building from the ANA Marketing Accountability Task Force.
This presentation discusses the new tools, most notably the Internet, that now enable B2B companies to capture survey data at deeper levels of granularity.
This presentation explores how the marketing and procurement departments at Nationwide Insurance have teamed to drive economic efficiencies, better supplier relationships, and a strategic, collaborative partnership.
This presentation explores a U.K. study which defines business success as profitable ideas (for the client) that make a profit (for the agency).
This panel session offers a set of best practices to aid in procurement/agency relations, while setting a framework for an ongoing and enhanced collaboration.
This presentation shares insights on the influence of the youth market, and why it should be of extreme interest to smart marketers.
This presentation explores new possibilities and alternatives outside of the traditional thirty second spot.
This presentation explores the evolution of brand management and the skill sets required to be effective today.
This presentation reviews Link Copy Testing, which allows advertisers to gauge emotional reactions to creative.
These materials explore the EMM end-to-end marketing process + metrics + software approach and illustrates how it has been adapted to a real-world client situation.
In this presentation, Certified Audit of Circulations explained the differences between distribution verification and circulation audits and shared results from the preliminary audits for Yellow Book.
This presentation reviews a first-of-a-kind study which reveals that corporate leaders in Hispanic Marketing also lead in creating shareholder value.