In this presentation, Robin Seward, vice president, brand marketing at Arby’s Restaurant Group, Inc., discussed how finding your brand’s center is essential to innovation that is broad but also relevant.
In this presentation, learn how Kimberly-Clark turned to big data and digital dashboards, which helped to customize messages and increase ROI.
In this presentation, Rob Aksman, founder and chief experience officer at BrightLine, discussed the latest developments in smart TV that every marketer should know.
In this session, attendees participated in a collaboration demo and discussed the challenges of bureaucracy-driven procurement in an age of big data.
In this presentation, Stephen Adler, chief imagineer at Charity Brands Consulting, discussed the ROI of corporate social responsibility.
In this presentation, representatives of the 200-year-old U.S. Postal Service discussed how the organization needed a refresh in order to become relevant to today’s consumers.
In this presentation, Mariana Quiroga, global business unit director at 3M, and Keith Haig, global digital marketing leader at 3M, discussed 3M ESPE’s content marketing journey.
In this presentation, Erin Anderson, interactive marketing manager at General Mills, shared how General Mills built Tablespoon.com, a General Mills food and recipe website, by developing a solid content strategy focused on key elements, such as brand purpose, brand pursuits, focused targets, and tone/voice.
This webinar presentation discusses how the growth of the tablet is creating major challenges for networks and advertisers.
In this presentation, Steve Greenberger, chairman of The Business Advisory Group, and Mark Green, vice chairman of The Business Advisory Group, reviewed the current status of data utilization in marketing mix modeling, the holes that need to be filled, and examined what needs to be incorporated when constructing the next generation model.
In this presentation, Mary Sadeghy, senior director of marketing and business development at City of Hope, shared best practices, success stories, and the fundamentals that organizations should explore in cause marketing.
In this presentation, Shirish Dant, head of consumer marketing and market insights of EmblemHealth, David Magrini, vice president of Merkle, and Shiv Gupta, senior director of analytics at Merkle, shared a case study on how EmblemHealth took advantage of big data and turned it into actionable results.
In this presentation, Tina Moffet, industry analyst at Forrester Research, Inc., discussed the best way to harness big data to drive more effective consumer measurement, and ways in which it can help organizations create a more relevant relationship with your customers by learning what big data is and how it is currently being used, how firms are leveraging big data, and industry best practices around big data measurement.
In this presentation, Rishi Bhandari, marketing ROI practice leader at McKinsey & Company, shared key trends in big data, including its impact on the future of marketing and sales, industry success stories, and pragmatic approaches for companies to gain a competitive advantage in this space.
In this presentation, Chris Sinta, director of consumer promotions and sponsorships at ConAgra Foods, and Jim Andrews, senior vice president of IEG, shared insights on brands that have achieved results with meaningful marketing, including ConAgra and its Child Hunger Ends Here platform.
In this presentation, Brian Maynard, director of brand marketing at Jenn-Air, and Deb O’Connor, director of global corporate reputation and community relations at Whirlpool, shared a case study from KitchenAid’s long-running Cook for the Cure program.
In this presentation, Susan Yan Tang, marketing director of U.S. oral care at Johnson & Johnson, and Cathy Clift, executive planning director and head of strategic planning at JWT NY, discussed how Band-Aid leveraged augmented reality to drive brand value and sales through its Magic Vision app.
In this presentation, Effie Worldwide discusses key insights learned from the 2013 Effie Awards North American competition.
In this presentation, Mizuno had just seven percent brand favorability, a running shoe that felt hard and stiff on the sales floor, and one percent of the industry’s ad spend. Knowing that runners who log more than 20 miles a week would prefer Mizuno shoes if they could just run in them first, the brand developed a word-of-mouth campaign that put shoes on running feet, and both favorability and store sales increased.
In this presentation, Niharika Shah, vice president of marketing and advertising strategy at Prudential Financial, and Zach Foster, brand strategy director at Droga5, discussed Prudential’s Day One campaign and how it generated significant brand reappraisal, as well as an increase in brand awareness, consumer engagement, and positive messaging response.