Presentations

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Harnessing the Power of New Media Platforms

Barbara Basney, Xerox, Ellis Booker, B-to-B Magazine, and Jeremi Karnell, One to One Interactive. review the survey results addressing 15 new media platforms across all areas of the communications mix.

The Big Picture: Integrating Strategy and Execution

In this presentation Marta Dapena-Barón, Founding Partner, Big Picture Partners and Hans Schwarz, Product Director, Johnson & Johnson discussed a marketing framework that helped align all areas of the organization along a common goal and facilitate decision-making.

The Ritual Masters

In this presentation, Archana Kumar, SVP, Group Director of Behavioral, presents the findings from a study that suggests that injecting brands into the rituals that define people is critical to making them an absolute part of consumer shopping lists.

Using Online to Reach B-to-B Influentials

"Using Online To Reach B-To-B Influentials." Scott Meyer, President & CEO, About.com; Mark Herlyn, VP, Advertising, The New York Times. ANA Business-To-Business Marketing Committee Meeting 11/07/07

ANA Presentation: Centralized Production

During this presentation, Peter Kuhn, Managing Drector, Tag U.S.A provides listeners with an overview of advertising's value, while focusing on activities that fall within production.

Coldwell Banker: The Best of Both Worlds

In this presentation, Jeff Jones, President, McKinney, discusses the Coldwell Banker Case Study.

Transforming a Business Into a Brand: Reinventing the Way a Decentralized Business Goes to Market

Claire Huang, Fidelity, and Pam Hamlin, Arnold Worldwide share the business, marketing and organizational challenges that Fidelity faced during their brand transformation.

The McDonald's "Recipe" for Sustaining Growth

View the power presentation give by Mary Dillon, Executive Vice President and Global Chief Marketing Officer, McDonald's Corporation discussing how the company initiated a dynamic revitalization strategy that has won back customers and generated strong revenue and profit growth.

Transforming the Marketing Landscape

Bob Bob Liodice, President and CEO, ANA welcomes crowd of more then 1,200 attendees to the 97th annual ANA conference.

Supplier Relationship Management

In this presentation, Katie Law, Manager, Global Sourcing and Supplier Excellence Global Sourcing & Supplier Management, discussed the development and execution of a Supplier Relationship Management (SRM) program that helps users systematically carryout tasks including, determining how much to invest in different supplier relationships, identifying and manage risks, and measuring value delivered.

Marketing Isn't Rocket Science (or Is It?)

In this presentation, the CEO of Marketing Evolution, Rex Briggs and Richard Grammier of NASA, talk about the different measurement tools that can assess marketing success.

"The Brittle Bones Of Media" — Integrating Traditional Media

Media-planning guru Erwin Ephron discusses redefining exposure measures and incorporating softer measures such as receptivity, attentiveness, and engagement into the measurement process. He also presents a case study demonstrating that a TV/radio schedule will easily outperform TV alone in reaching consumers.

Evaluating Marketing Mix Trade-Offs That Maximize Short-Term Sales and Build Long-Term Brands

Toni Gnewuch of American Family Insurance and Michael Petromilli of Prophet, discussed how the combination of historical, test, and learn analysis allowed American Family Insurance to assess marketing's impact on business growth and help guide future investment.

Getting More from Media

Presentation from panel discussion where, Chris Fuentes,Marketing VP, Nautica, and Dennis Nsenkyire, Sales & Marketing Analytics Director, Vistakon, discuss the results of the 4th Annual Marketing Accountability survey.

Rapid Report — Print ANA

In this presentation Robin Steinberg of MediaVest and Patricia Gliniecki from Kraft Foods discussed the the Audit Bureau of Circulation's Rapid Report service that launched in July 2006.

TVB ePORT: Spot TV Making eBIZ a Reality

In this presentation Chris Rohrs, President, TVB, Abby Auerbach, TVB, and David Prager, Click IT Solutions and Media Technology publicize the fourth quarter '07 launch of TVB ePort, which will permit electronic connectivity between any buyer and seller of local broadcast television airtime, websites and digital offerings.

Advertising Production Managers/Consultants — In the Brave New World of Automation, Outsourcing, and Media Fragmentation

In this presentation Mark Huffman of Procter & Gamble discussed the future of advertising production manager/consultants in new areas beyond TV.

Advertising Production Purchases

P&G's Marketing Purchases talked about preferred supplier relationships and the business case for supplier diversity.

ANA Agency Relations Benchmarking Survey

Between June and July 2007 over 100 responses were submitted to an Agency Relations survey exploring issues including client organizational structure for managing agencies, agency search and more.

Discovery Communications US Networks

A panel comprised of marketing, media, product, and research professionals, describe their "journey of discovery" and provide insights about overcoming barriers.

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