In this presentation, the CEO of Marketing Evolution, Rex Briggs and Richard Grammier of NASA, talk about the different measurement tools that can assess marketing success.
Media-planning guru Erwin Ephron discusses redefining exposure measures and incorporating softer measures such as receptivity, attentiveness, and engagement into the measurement process. He also presents a case study demonstrating that a TV/radio schedule will easily outperform TV alone in reaching consumers.
Toni Gnewuch of American Family Insurance and Michael Petromilli of Prophet, discussed how the combination of historical, test, and learn analysis allowed American Family Insurance to assess marketing's impact on business growth and help guide future investment.
Presentation from panel discussion where, Chris Fuentes,Marketing VP, Nautica, and Dennis Nsenkyire, Sales & Marketing Analytics Director, Vistakon, discuss the results of the 4th Annual Marketing Accountability survey.
In this presentation Robin Steinberg of MediaVest and Patricia Gliniecki from Kraft Foods discussed the the Audit Bureau of Circulation's Rapid Report service that launched in July 2006.
In this presentation Chris Rohrs, President, TVB, Abby Auerbach, TVB, and David Prager, Click IT Solutions and Media Technology publicize the fourth quarter '07 launch of TVB ePort, which will permit electronic connectivity between any buyer and seller of local broadcast television airtime, websites and digital offerings.
Advertising Production Managers/Consultants — In the Brave New World of Automation, Outsourcing, and Media Fragmentation
In this presentation Mark Huffman of Procter & Gamble discussed the future of advertising production manager/consultants in new areas beyond TV.
P&G's Marketing Purchases talked about preferred supplier relationships and the business case for supplier diversity.
Between June and July 2007 over 100 responses were submitted to an Agency Relations survey exploring issues including client organizational structure for managing agencies, agency search and more.
A panel comprised of marketing, media, product, and research professionals, describe their "journey of discovery" and provide insights about overcoming barriers.
Presentation from Robert Haverback and Ira Helf's presentation on the results from migrating into a digital environment.
Often referred to as the "Father of Integrated Marketing," Northwestern University's Don Schultz has authored 13 books on marketing, including the ANA's Measuring Brand Communications ROI. In this presentation, he introduced new analytical methodologies to help marketers catch up to the integrated world that their customers are already living in.
Brown-Forman's online partnership model recognizes that while a brand may be global in reach, the interactive brand building model can be specific to a market or region. This provides for such flexibility from a creative perspective, while operation consistency and responsible marketing practices are maintained.
Jay Shaw of Jay Shaw Consulting shares thought about the radio vs. the internet.
Various factors influence the success of print advertisements. Through their Print Effectiveness Rating Service, Affinity examined the effectiveness of differing print advertisement techniques.
In this presentation, Mike Steib of Google discusses Google's digital system for buying, selling, measuring, and delivering TV advertising.
In this presentation, Mike Kokernak and Dan Hassan of Backchannel discuss how their company is positioning itself to become part of the software and technology background of digital broadcasting and advertising.
In this presentation, Dan Jaffe of the ANA provides an update of five regulatory issues facing advertisers.
In this presentation, Sprint shares how they developed a fully integrated marketing program with the #1 Latino band in the world, MANA and used the MANA sponsorship program to leverage Latinos' passion for music and the new mobile technology.
In this presentation, Scott Meyer of About.com discusses how advertisers and marketers can use custom sponsorships to more deeply insert their brands into various types of content including video, user generated and mobile. Meyer provides an overview of successful custom sponsorship programs and insight into what marketers need to keep in mind when integrating them into campaigns. Case studies of MGM Mirage and AstraZeneca are included.