Tools & Toolkits
A template to communicate with your agency the strategic direction for creative development.
Use this to track distribution dates for all of your content in 2014.
A report to track editorial calendar opportunities and their associated deadlines.
Use the events database to keep track of all important events.
A professionally designed calendar to organize, summarize and communicate all of your marketing activities.
A calendar to track PR activities, timing, type of communication and channel through which you should emit it.
Use this to organize and report on all of your webinar program tasks & activities.
Use this step-by-step planning methodology and set of 20 premium tools and templates to create a comprehensive social media marketing plan.
An analysis tool to evaluate corporate accounts based on 6 key criteria.
A template for documenting the terms and conditions of your agreement with an ad agency.
A template to quickly develop Request for Information (RFI) for Ad Agency Selection.
A matrix to evaluate the effectiveness of advertising concepts.
Use this to organize your advertising campaigns. Track media types, due dates and budget info.
Use this as a framework for building your annual advertising plan and budget.
Use this step-by-step planning methodology and set of 15 premium tools and templates to develop an approach to agency selection, management and evaluation.
Use this performance review to evaluate the efforts of the agencies you work with closely.
You need to create a tool for selecting ad agencies regarding specific projects designed by your company.
You need to learn more about potential advertising agencies before interviewing them.
Use this to communicate strategic objectives, metrics, targets, and initiatives.
A tool for determining if you should bid on a business opportunity.