Marketing Tools & Toolkits
When reviewing media agency performance evaluations, consider this list of performance criteria from Steve Fajen, president, Steve Fajen Consulting, Inc. Criteria, performance scales, and, of course, grades will vary by individual client/agency relationships.
These frameworks from Steve Fajen, president, Steve Fajen Consulting, Inc., demonstrate how performance evaluation criteria can be selected, weighted, and evaluated in order to monitor and reward agencies for their performance. Each framework will vary with the individual client/agency relationship.
This list from Steve Fajen, president, Steve Fajen Consulting, Inc., contains the primary considerations marketers should keep in mind when constructing a scope of work.
This essay by Erwin Ephron, president, The Ephron Consultancy, discusses how auditing is really an ongoing process of monitoring plans and buys.
This essay by Steve Fajen, president, Steve Fajen Consulting Inc., outlines the principles behind maximizing media value agency.
This essay by Michael Drexler, founder and chairman, Drexler Geller Associates, stresses the importance of having the right person in the right position. It outlines the characteristics marketers should look for when hiring.