Tools & Toolkits
Use this tool to briefly outline your event marketing strategy.
A template to help you create a plan for your upcoming exploratory research initiative.
A Microsoft Excel checklist to ensure the success of your Facebook Page.
This guide provides practical advice for conducting insightful focus group sessions.
A tool to help you evaluate a focus group facilitator.
A template to help you conduct an objective and rational analysis of the strengths and weaknesses of a proposed project.
A template to create a matrix of product features, advantages, and benefits.
A tool to help you evaluate potential focus group facilitators (moderators).
Use this tool to help you communicate the findings of a focus group.
Use this tool to analyze your organization and identify gaps in your capabilities.
This template will help you test a hypothesis as part of a market research effort.
Use this template to create a plan and guidelines for conducting in-depth interviews to gain insight into a market research problem.
A tool to help you keep track of the project
Use this to assess key accounts, forecast future sales, key success factors, and competitors.
Use this tool to create an action plan to win more business from your top accounts.
Use this to define, track, and report on your key marketing metrics.
A worksheet to identify and document key success factors, risks, and contingency plans.
Use this process diagram to communicate your lead generation & nurturing process.
Use this tool to evaluate your organization
Use this tool to define, track, and report on your key lead generation metrics.