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  • Meet the SSPs: Virtual Supplier Showcase

    Conference Session Videos   March 7, 2024  

    The ANA recently published the Programmatic Media Supply Chain Transparency Study. As part of its commitment to education on this important topic, the ANA hosted an SSP supplier showcase where representatives shared overviews of their companies and the ways they can help drive business results.

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  • The RMN Era: Re-Introducing Welch’s in the Time of RMNs

    Conference Session Videos   February 22, 2024  

    In this video, Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.

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  • How General Mills Leverages Retail Media to Drive Growth

    Conference Session Videos   February 22, 2024  

    In this video, Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.

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  • An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs

    Conference Session Videos   February 22, 2024  

    In this video, Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.

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  • Evaluating Retail Media Networks to Build a Connected Commerce Plan

    Conference Session Videos   February 22, 2024  

    If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

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  • Using Retail Media Networks for Full Funnel Engagement

    Conference Session Videos   February 22, 2024  

    In this video, Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.

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  • ANA’s Second Annual Member Survey on Retail Media Networks: Key Findings and Take-Aways

    Conference Session Videos   February 22, 2024  

    To stay ahead of trends in retail media networks (RMNs), the ANA surveyed its members in 2022 to gauge usage, attitudes, and intentions, resulting in one of the ANA’s most downloaded reports ever. With Round Two nearing completion, John Paquin provided an overview of trends in this important area.

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  • Five Emerging Trends in Contemporary Business and Culture

    Conference Session Videos   January 30, 2024  

    In this video from a January 2024 ANA 1-Day Conference, Accenture examined emerging developments in the areas of technology, creativity, customer satisfaction, and others.

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  • AI Trends and Forecasts

    Conference Session Videos   January 30, 2024  

    In this video, Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).

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  • What to Expect at Retail in 2024

    Conference Session Videos   January 30, 2024  

    In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.

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  • Now Trending in TV Streaming: Advertisers Cut the Cord

    Conference Session Videos   January 30, 2024  

    In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

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  • The Future Less Traveled: Dentsu Creative’s 2024 Trends

    Conference Session Videos   January 30, 2024  

    In this video, hear about a new report from Dentsu Creative that articulates five trends in creativity for marketers in 2024, drawing on the collective research and insights of strategists, futurists, and innovators.

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  • Dove’s 10 Tips for Practicing Brand Purpose

    Conference Session Videos   January 30, 2024  

    In this video from a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.

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  • Three Steps to Effective Marketing

    Conference Session Videos   January 25, 2024  

    Today digital marketing has made it easy to communicate with any audience, but oftentimes it bombards customers with irrelevant advertising. In this video, learn how Genius marketers are using a three-step strategy for effective marketing to reduce media waste and make the most of the marketing budget.

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  • Ally Financial’s Excellence in Marketing Analytics Growth

    Conference Session Videos   January 25, 2024  

    In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

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  • How to Create an Investor Mindset Culture at Your Business

    Conference Session Videos   January 23, 2024  

    In this video, Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.

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  • How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

    Conference Session Videos   January 23, 2024  

    In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.

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  • Six Tips for a Brand Transformation Led by Marketing Operations

    Conference Session Videos   January 23, 2024  

    In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.

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  • How Marketing Can Align with the Business and Achieve Impressive Results

    Conference Session Videos   January 23, 2024  

    In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

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  • Transforming the Creative Development Process at Dell Technologies

    Conference Session Videos   December 7, 2023  

    In this video, Dell Technologies shared how it worked with Blum Consulting Partners to streamline its creative review process.

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