All MKC Content
This report, based on interviews with 18 executive industry practitioners, explains the benefits of real-time marketing, outlines the business cases to which it can be applied, and identifies the best practices and steps necessary to move an enterprise toward RTM readiness.
In 2013, influencer marketing was top of mind, and in 2014 getting to influencers remains an important goal. The latest research tells us that 74 percent of marketers plan to deploy influencer marketing in the next 12 months. But what exactly is an influencer, and what exactly does influencer marketing do for your brand?
In the past, the ability of a media supplier to generate ad results was often the number-one factor marketers used to evaluate media companies. But the results of recent survey by Advertiser Perceptions, Inc. revealed that “aggressive rate deals” are considered more important to typical marketers.
Google and CEB’s Marketing Leadership Council surveyed 3,000 purchasers of 36 B-to-B brands across multiple industries to uncover the reality beyond the basic assumptions that drive B-to-B marketing. This white paper includes case studies from John Deere, Cisco, Grainger, and Xerox.
Before meeting with sales reps, decision makers conduct online searches to become better-informed, more powerful buyers. Learn exactly which digital channels they’re using, what kind of information they’re looking for, and how to meet these valuable buyers at every point along their journey.
This white paper from comScore provides companies with important context for understanding today’s digital marketplace and how emerging multi-platform consumer dynamics create opportunities for their businesses.
To get a comprehensive view of the state of social media management today and how marketers can prepare for 2014, Wildfire by Google and Ad Age did an exclusive survey to find out how enterprise brands are handling social media and the changes it has brought to marketing.
2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Be one step ahead and implement these best practices for your online brand protection strategy in 2014.
Throughout 2011 and 2012, Google worked with CEB’s Marketing Leadership Council to survey 1,500 business leaders who have recently been involved in major purchases for 22 large B-to-B organizations. The results suggest that a new paradigm in business-to-business marketing has taken hold.
The 2013 holiday season saw huge gains in digital and mobile sales transactions, with consumers buying everything from apparel to home goods to health and beauty aids through big and little screens.
Use this to track distribution dates for all of your content in 2014.
A report to track editorial calendar opportunities and their associated deadlines.
Use the events database to keep track of all important events.
Over the past year, the term "native advertising" has evolved from a simple industry buzzword into a complex, frequently debated advertising strategy being heralded as the future of digital.
A professionally designed calendar to organize, summarize and communicate all of your marketing activities.
A calendar to track PR activities, timing, type of communication and channel through which you should emit it.
It may come as a surprise to some, but affluent consumers are the sweet spot of radio advertising. Each week, radio reaches some 94 percent of adults in the $75K+ household bracket.
It was a great year for digital advertising. This infographic from Google looks at the big shifts that redefined the industry in 2013.
Use this to organize and report on all of your webinar program tasks & activities.
Sargi Mann, VP director of search marketing at Carat, explains how search can provide unparalleled global scale, rich insights into potential customers, and a real-time look at what matters most to them.