All MKC Content
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The Wide World of Sports Sponsorship and Brand Promotion
Professor Michael McCann, Director, Sports & Entertainment Law Institute, University of New Hampshire School of Law; Kathryn Barrett Park, Senior Counsel, Advertising and Brand Management, General Electric Company; Michael Kuh, Counsel, Latham & Watkins LLP; Christopher Sloan, Assistant Vice President & Senior Corporate Counsel, Liberty Mutual Insurance Company, discussed sports sponsorship and brand promotion.
Address Collection, Data Protection and Advertising (Global Advertising Lawyers Alliance Panel)
As the European Union is working on a replacement of the 1995 EU Data Protection Directive and other countries are enacting and enforcing data protection and privacy regulations this panel from four countries will provide a short overview of the different legal challenges you might face when using personal data for advertising purposes.
Buying the Bridge: Beating Patent Trolls at Their Own Game
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
Buying the Bridge: Beating Patent Trolls at Their Own Game
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
Buying the Bridge: Beating Patent Trolls at Their Own Game
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yue, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
Have Women in Advertising Really Come a Long Way, Baby?
Despite increasing cracks in the glass ceiling in Washington and in boardrooms across the globe, the images of women in advertising have not exactly "come a long way, baby." This panel will tackle this issue from a global perspective for a thought-provoking and eye-opening discussion.
Keynote Address: Attorney General Doug Gansler
Doug Gansler, Attorney General of Maryland, and president of the National Association of Attorneys General (NAAG), discussed the issue of privacy in the digital age.
Private and Secure: New Expectations for Marketers and Their Counsel
The concern over data privacy has been joined by a new focus on digital security. Corporate board members and general counsel now rank data protection at the top of their list of worries, and panel of industry leaders will discuss the issue.
SAG-AFTRA: One Union, One Industry
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
SAG-AFTRA: One Union, One Industry
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
SAG-AFTRA: One Union, One Industry
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
Seven Mail Myths
Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.
Seven Mail Myths
Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.
Ten Minute Solutions to Five of Your Biggest Problems
Leading lawyers Felix Hofer, Founding Partner, Hofer Lösch Torricelli; Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC; Ron Urbach, Chairman and Co-Chair, Advertising, Marketing & Promotions Practice Group, Davis & Gilbert LLP; Larry Weinstein, Partner, Proskauer Rose LLP; John Hendrickson, Principal, Manhattan Advertising & Media Law, Inc., provided solutions to some issues keeping corporate counsel awake at night.
Ten Minute Solutions to Five of Your Biggest Problems
Leading lawyers Felix Hofer, Founding Partner, Hofer Lösch Torricelli; Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC; Ron Urbach, Chairman and Co-Chair, Advertising, Marketing & Promotions Practice Group, Davis & Gilbert LLP; Larry Weinstein, Partner, Proskauer Rose LLP; John Hendrickson, Principal, Manhattan Advertising & Media Law, Inc., provided solutions to some issues keeping corporate counsel awake at night.
The Integrated Organization and New Integrated Campaign at Plantronics
Plantronics, a global leader in personal audio communications for businesses and consumers, created its integrated marketing organization almost three years ago and launched its latest integrated campaign this past September.
The Role of Brand in Creating Successful Integrated Marketing Campaigns
Tim Cunningham, senior partner at Lippincott, San Francisco, discussed how to leverage your brand to create deeper engagement in your integrated marketing campaigns.
The Role of Brand in Creating Successful Integrated Marketing Campaigns
Tim Cunningham, senior partner at Lippincott, San Francisco, discussed how to leverage your brand to create deeper engagement in your integrated marketing campaigns.
Washington Update
Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest developments surrounding the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN), online privacy, and state advertising taxes.
Washington Update
Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest developments surrounding the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN), online privacy, and state advertising taxes.
