All MKC Content
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Compensation Model Discussion
Paul Smith, Senior Commercial Manager at Masterfoods, led a discussion about agency compensation models that touched on current and historical industry practices, new methods of compensation being adopted, case histories, and more.
Getting To Yes — Negotiation Skills Training
The S.A.B. Group's Francesca Kaplan talks about the importance of negotiation and how it can be used to carryout tasks including, increasing profits and sales, and neutralizing difficult situations.
The Seven Elements of Successful Negotiations
The S.A.B. Group's Francesca Kaplan talks about the importance of negotiation and how it can be used to carryout tasks including, increasing profits and sales, and neutralizing difficult situations.
Fostering Advanced Integration
G2 Direct + Digital discusses their approach to integration, issues and challenges, and solutions that have lead to the development of award-winning work for Adobe Systems.
Marketing Procurement Function: Perceptions and Realities
JFE International Consultants President J. Francisco Escobar reviews the findings of a November 2007 Marketing Procurement survey designed to explore how member companies are structured and how Marketing Procurement is used within their organizations.
HD — What's Behind the Curtain?
Neil Nguyen, EVP of Sales and Operations and Nate Frink, VP, Operations - West for DG FastChannel provide insight into the reality of conversions, FCC regulations and the lack of a standard network by network.
MTV Games
MTV Networks' Bob Picunko, Vice President of Electronic Games & Interactive Products and Monty Sarhan, Vice President of Business & Legal Affairs, provided a 360-degree look at a complex multimedia deal.
Spot Runner: Your business. On Television.
Spot Runner's VP Creative, John Benson, and Director of Business Development, Sanjay Sharma, provide an overview of Spot Runner's services and approach to the way in which advertising is created for local, regional and national businesses.
Advertising Compliance
Richard Kurnit of Frankfurt Kurnit Klein & Selz PC and the Corporate Counsel of BMW North America Herbert L. Klein, explore advertiser compliance issues that come about because of new media.
Brand Extensions: Winners & Losers
Martyn Tipping, President of TippingSprung, discusses the key findings from the 2007 Tipping Sprung Survey which polled 25,000 subscribers of Brandweek, as well as a number of branding professionals, and the 785 responses came from a cross-section of major US and international companies.
JWT's Ten Trends for 2008
The Director of Trendspotting Ann Mack shares J. Walter Thompson's (JWT) ten trends for 2008. The list provides marketers with insights on how their brand's communications can become more powerful to resonate with consumers.
Advertisers Face The TV+Video Future
James McQuivey of Forrester Research and Linda Narbey of ANA discuss the results of a survey designed to explore hownational advertisers felt about television advertising and the future impact new technologies will have on their television advertising budgets.
Anheuser-Busch
The VP of Global Media and Sports Marketing, Anheuser-Busch, Inc Tony Ponturo, discusses how the profound changes that the market place has seen over the past twenty five years have affected the advertising practices of Anheuser-Busch and the lessons that all those in the marketing world can take from these changes.
Champion Facebook Initiative
Claire Edgar, Director of Marketing, Champion, Hanesbrands, Inc., and L. Lynnette Fuller-Andrews, Assistant General Counsel, Hanesbrands, Inc., discussed how Champion successfully employed Facebook to reengage college age consumers.
Convergence and Self-Regulation in 2008
Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.
Understanding Audience Consumption of Media to Further Its Measurement
Richard Zackon of New York University and Shari Anne Brill of Ball State University discuss the results of a pilot study and reveal the methodology that will used in the Media Consumption and Engagement Study.
Class Action False Advertising Litigations in a Digital World: Strategies to Defeat Them or Settle Them Successfully
Lawrence Weinstein, Proskauer Rose LLP's Partner and Laura Buckland, T-Mobile USA, Chief Litigation Counsel explore the happenings in the digital community as class action attorneys take aim.
Commercial Contract Allocation Guideline
Commerical Contract Allocation Guideline
Convergence and the Business Model
L. Lynnette Fuller-Andrews, Hanesbrands, Inc. Assistant General Counsel, identities some of the legal issues Champion had to acknowledge and how they avioded legal complications.
Production Contracts in a World of Convergence
James D. Taylor, Loeb & Loeb LLP Partner and Matthew Miller, Association of Independent Commercial Producers CEO, discuss some of the complications that arise with "traditional" production contacts where were not designed to address international production or emerging media.
