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PostAds and P&G: Digital Asset Management

Renato Ibarra, advertising production manager, Procter & Gamble, and John Lipuma, CEO, PostAds Group, provided an industry overview of digital asset management solutions, decision criteria, and challenges.

PostAds and P&G: Digital Asset Management

Renato Ibarra, advertising production manager, Procter & Gamble, and John Lipuma, CEO, PostAds Group, provided an industry overview of digital asset management solutions, decision criteria, and challenges.

Social Media in Context, Part Two

Global social network usage, e-commerce on social networking sites, and social networking for healthcare brands are some of the topics examined in this report from Kantar.

The Mobile Market

Retailers are reacting swiftly consumers armed with smartphones and other mobile devices. It’s crucial that retailers engage mobile shoppers so that they still find their way back into the store, as opposed to simply ordering online.

Case Study: Macy’s Winter Beach Party Woos Millennials

Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.

Case Study: Macy’s Winter Beach Party Woos Millennials

Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.

Google: Five Truths of the African-American Consumer

This 2011 research report from Google and GlobalHue outlines five digital truths about African-American consumers in the U.S.

Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions

Donald Houston, senior brand manager, Just Born, Inc., discussed Just Born’s “Sweets and Beats” promotion which sought to raise brand awareness and increase purchases by incorporating QR codes on product packaging to drive mobile traffic to their branded micro-site.

Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions

Donald Houston, senior brand manager, Just Born, Inc., discussed Just Born’s “Sweets and Beats” promotion which sought to raise brand awareness and increase purchases by incorporating QR codes on product packaging to drive mobile traffic to their branded micro-site.

Sony/Columbia Records Strikes a Chord Across Generations

Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.

Sony/Columbia Records Strikes a Chord Across Generations

Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.

Study Defines Eight Unique Mom Segments Across Multiple Generations

Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.

Marketing Financial Management and Procurement: Challenges and Best Practices

This Insight Brief looks at ways to improve the marketing-finance connection and how to achieve advertising excellence through procurement. ANA survey results are shared, as well as a case study from Kraft.

How to Foster Creativity and Innovation

Ted Royer, executive creative director, Droga5, discussed the work Droga5 has done with Puma and Prudential in this presentation.

McCann: The Truth About Privacy

McCann Worldgroup offers insights on how businesses can cultivate responsible sharing through a greater understanding of consumer concerns about their online privacy and the use of their personal data.

The Eight Habits of Highly Creative Marketers

Abbey Klaassen, editor, Advertising Age, and Ann-Christine Diaz, editor, Creativity-online.com, shared tips for cultivating creativity.

How to Make a Good Digital Game

Christian Meyer, senior vice president and general manager, GSN Digital Solutions shared proven techniques for creating a hit online game.

How to Make a Good Digital Game

Christian Meyer, senior vice president and general manager, GSN Digital Solutions shared proven techniques for creating a hit online game.

Social Media in Context, Part One

This report from Kantar explores new trends impacting social media, challenges in measuring social media, and the explosive growth of social networking in China.

Born this Way: The U.S. Millennial Loyalty Survey

Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.

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