All MKC Content
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I Wonder Why
From a vantage point of 28 years of domestic and international advertising agency experience, including 2 years as a client and 13 years at the helm of the American Association of Advertising Agencies, Burtch Drake offered provocative and personal insights on the client/agency relationship and key industry issues.
TD Ameritrade: A Great Brand Built on Marketing Accountability
Presentation from Robert Haverback and Ira Helf's presentation on the results from migrating into a digital environment.
Marketing Best Practices
ANA members describe how they define a marketing best practice, how they measure the success of a marketing best practice, what processes they use to share best practices across their organizations, and more.
Around the ANA
This segment relates important announcements, reviews recent major happenings at the ANA, and provides the calendar for upcoming conferences, regional meetings, and committee meetings.
Bring your Brand to Life with Event Marketing
The key to high performance event marketing is establishing a relevant, authentic, value-added experience for your target consumer.
From the Top: The Long and Winding Road
In this article, ANA President and CEO Bob Liodice discusses the long and winding road that Chief Marketing Officers(CMOs) must navigate in order to help an businesses achieve successful marketing.
Getting Personal with Jim Garrity
Jim Garrity shares personal information about his background and current position.
Man on the Move
ANA Chairman Steve Sullivan traveled the world earlier in life, and now he is taking communications to a whole new place at Liberty Mutual Group.
A "New" Integrated Marketing Communication Approach for a New Marketplace
Often referred to as the "Father of Integrated Marketing," Northwestern University's Don Schultz has authored 13 books on marketing, including the ANA's Measuring Brand Communications ROI. In this presentation, he introduced new analytical methodologies to help marketers catch up to the integrated world that their customers are already living in.
Evolution of the Interactive Solutions Model: Global Web Development
Brown-Forman's online partnership model recognizes that while a brand may be global in reach, the interactive brand building model can be specific to a market or region. This provides for such flexibility from a creative perspective, while operation consistency and responsible marketing practices are maintained.
Is Radio Better Than the Internet at Producing Sales?
Jay Shaw of Jay Shaw Consulting shares thought about the radio vs. the internet.
Enhancing the Return on Your Print Advertising Investment
Various factors influence the success of print advertisements. Through their Print Effectiveness Rating Service, Affinity examined the effectiveness of differing print advertisement techniques.
Google TV Ads
In this presentation, Mike Steib of Google discusses Google's digital system for buying, selling, measuring, and delivering TV advertising.
The Digital Transition: Unlocking Opportunity
In this presentation, Mike Kokernak and Dan Hassan of Backchannel discuss how their company is positioning itself to become part of the software and technology background of digital broadcasting and advertising.
Washington Update
In this presentation, Dan Jaffe of the ANA provides an update of five regulatory issues facing advertisers.
Sprint Hispanic Music Sponsorship: MANA
In this presentation, Sprint shares how they developed a fully integrated marketing program with the #1 Latino band in the world, MANA and used the MANA sponsorship program to leverage Latinos' passion for music and the new mobile technology.
An Analyst's View of the Media Landscape
Lauren Rich Fine (formerly of Merrill Lynch) provides insights and predictions for the advertising industry over the next year.
Around the ANA - February 2007
This segment reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings.
Around the ANA - June 2007
This segment reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings.
At the Scene: Television Advertising Forum and Brand Innovation Forum
Images from the ANA Television Advertising Forum and the Brand Innovation Forum.
