All MKC Content
First << 204205206207208209210 >> Last (228)
Roles & Responsibilities
View chart on client roles and responsibilities.
Taco Bell's Breakfast Test
Chris Miller, Taco Bell's VP of Marketing provides a short overview explaining why Taco Bell is testing the idea of reintroducing a breakfast category.
What It Takes to Be a World Class Client
Kristin Bloomquist (SRI) discusses how you can become a world class client. She covers the three principles of world class clients: management, leadership, and partnership and explains how to create a team that includes all three qualities. The convergence of these three qualities creates the "sweet spot" and is the key to a great relationship with your agency.
What It Takes to Be a World-Class Client
Kristin Bloomquist (SRI) discusses how you can become a world class client. She covers the three principles of world class clients: management, leadership, and partnership and explains how to create a team that includes all three qualities. The convergence of these three qualities creates the "sweet spot" and is the key to a great relationship with your agency.
What It Takes to Be a World-Class Client
Kristin Bloomquist (SRI) discusses how you can become a world-class client. She covers the three principles of world-class clients: management, leadership, and partnership and explains how to create a team that includes all three qualities. The convergence of these three qualities creates the "sweet spot" and is the key to a great relationship with your agency.
Innovative Agency Relationships That Propel a Brand
In this presentation, Tarang Amin of Clorox and Stacy Grier of DDB demonstrate how a process called Co-Creativity enabled them to work together and create more-effective messages. They discuss both the process and results achieved.
JetBlue: Staying True to Our Brand - Through Thick and Thin
Andrea Spiegel of JetBlue explains how JetBlue has built a brand using innovative communications, customer word of mouth, unique product offerings, and forward thinking. She shares company learnings from their 2007 winter storm nightmare and how they are including their customers and crew members in the process of moving forward.
Case Study: VERB YELLOWBALL
This snapshot discusses the VERB YELLOWBALL campaign. The Center for Disease Control and Prevention worked with Frankel (now Arc Worldwide) to develop this multichannel national campaign dedicated to inspiring play and passing it along to every kid ages 9-13 in America as a means of combatting childhood obesity.
Xbox Marketing: Non-traditional & Digital Marketing
Chris Di Cesare of Microsoft provides an overview of Xbox's different marketing strategies including its partnership with Burger King that offered gamers control over BK's icons: The King, Brooke Burke, and Subservient Chicken.
Xbox Marketing:: Non-traditional & Digital Marketing
Chris Di Cesare of Microsoft provides an overview of Xbox's different marketing strategies including its partnership with Burger King that offered gamers control over BK's icons: The King, Brooke Burke, and Subservient Chicken.
Cisco: IMC Planning and Integration
Karla Lacey (Cisco) discusses the You, Inc., an integrated marketing campaign supporting Cisco's efforts in the small business market. The campaign utilizes advertising, direct marketing and a variety of web marketing techniques to market Cisco products to small business owners.
Around the ANA - April 2007
This segment reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings. Includes: Information on the upcoming ANA Advertising Financial Management Conference; Conference Rewined (Advertising Law and Business Affairs Conference), and New Committee Launches.
At the Scene: Advertising Law and Business Affairs Conference
Images from the ANA Advertising Law and Business Affairs Conference.
From the Top: Transforming Media Buying
This article discusses the pitfalls of the current media system, as well as the new e-Media Exchange.
Nokia Unwired at Hard Rock Live: A Case Study
In this presentation, Brian Murphy of Fearless Entertainment explains how Nokia worked with Fearless Entertainment to use music as its center point for a fully integrated marketing platform. Nokia partnered with Hard Rock Café and MTV to make this happen.
Internal Agency Structure
ANA members provide insight on their internal agency structures, including information on how many people are staffed in their internal agency and how they track cost savings for their internal agency.
Mediamark Research Inc.: Issue Specific Study
In this presentation, Michael Galin (Mediamark) provides an overview of Mediamark Research's Issue Specific Study --innovative magazine audience research that will provide publishers, agencies and advertisers a measure of issue-to-issue variability for specific titles.
Aqui-Ahora: Marketing to Hispanic Consumers
This presentation discusses marketing to Hispanic consumers.
Nissan's Media Evolution: Shift To Relevance
In this presentation, Jan Thompson (Nissan) discusses Nissan's media mix that embraces a variety of different outlets including Webisodes, blogging, consumer-generated content, and branded entertainment. Includes a discussion of factors contributing to this shift in media.
The Digital Opportunity: Meet the Viewser
In this presentation, Beth Comstock (NBC Universal) introduces the viewser (viewer and user) and provides three rules for engaging the consumer.
