All MKC Content
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Driving Value by Improving Amgen's Agency Partnerships
Amgen shared its internal agency relations management business model, which has made a dramatic improvement in its agency relationships.
Driving Value by Improving Amgen's Agency Partnerships
Amgen shared its internal agency relations management business model, which has made a dramatic improvement in its agency relationships.
The Challenges of Managing for IMC
In this presentation, A-Team Advertising Advisors share their observations on IMC--what's working, what's not, what's next, and how to get the most from your agency partners.
ServiceMaster: In-House Yellow Pages Advertising
This presentation explores why and how ServiceMaster became the first and still only major company to move its yellow pages advertising in-house.
Microsoft Best Practices in Experience Banking
Microsoft presented a marketing case study in the financial services industry and a digital ad solutions case study on their product XMOS--Cross Media Optimization Study (i.e., adding online to the communications mix).
Microsoft Best Practices in Online Advertising
Microsoft presented a marketing case study in the financial services industry and a digital ad solutions case study on their product XMOS--Cross Media Optimization Study (i.e., adding online to the communications mix).
"Priceless" Marketing Accountability
This presentation explores MasterCard's organizational focus on metrics, knowledge, standards, and reporting.
HP Reinvention Reignites Brand Leadership
This presentation goes behind the scenes at HP to review how they created some of the most innovative brand marketing in the technology industry.
Sony Brand Leadership: The Hard Way
This presentation explores how Sony moved from the back of the flat-panel television market to more than triple its market share.
Yahoo!: Growing Brands with Innovative Communications
This presentation explores how technology, the power of the community, and shifting consumer dynamics are interwoven to build brands and how Yahoo! marketers are continuously reinventing the way they connect with consumers.
Have It Your Way
This presentation explores how Burger King restored relevance and reinvented its brand.
P&G: Brand Marketing Powerhouse
This presentation explores how P&G CEO A.G. Lafley created an energized blueprint to reinvent business practices and implemented strategies to reconnect P&G with its consumer base.
Re-Inventing the Wal-Mart Brand
This presentation explores how Wal-Mart decided to reset its direction and determine the key strategic platforms that would guide its marketing decisions and rebuild its brand.
Talk to Chuck: The Pathway to the Top
This presentation explores how new positioning and an array of new products and services helped Charles Schwab restore growth and outstanding financial performance.
Trade Show Exhibit Suppliers
ANA members share how they source trade show exhibit suppliers.
Advertisers & agencies as partners: Excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners
These materials provide a hands-on guide for evaluating and managing the ideal advertiser-agency relationship based on findings from an exclusive ANA study.
Attracting Attention
This article provides expert insights on how to lessen risk in luring b-to-b customers with video-on demand.
Changing Channels
This article explores strategy creation and execution for the mobile video market.
Come to Mama
This article looks at how to gain the loyalty of the $1.7 trillion mothers' market.
Follow the Money
This article delves into what influences the buying decisions of affluent African Americans.
