All MKC Content
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TiVo: Audience Research and Measurement
This presentation explores TiVo's upcoming launch of its Audience Research and Measurement (ARM) division that will offer to advertisers and ad agencies second-by-second data and analysis on DVR viewing of advertising content.
Change is Essential: The Agency of Tomorrow
This presentation provides an example of the how agencies' business models need reinvention around new and more effective models for the consumer and the client.
The Path to Marketing Accountability: ANA/MMA Marketing Accountability Study, Phase III
This study presents the results of an exclusive 2006 ANA survey conducted in association with Marketing Management Analytics (MMA). The study began in January 2004 with the ANA/Forrester Survey: The State of Marketing Accountability and was followed by the 2005 Path to Marketing Accountability: A Foundational Study.
Making Integrated Marketing Communications Work
This presentation discusses the challenges that Integrated Marketing Communications presents to the client/agency relationship, provides guidelines for planning IMC, and best practices in communications.
Ten Steps to Turning a Successful Wedding into a Successful Marriage
This presentation explores the essential elements to making a client/agency relationship a marketing success.
Turning a Successful Wedding into a Successful Marriage
This presentation explores the essential elements to making a client/agency relationship a marketing success.
The Multicultural Economy 2006
Prepared by the Selig Center for Economic Growth, the buying power data presented here and differences in spending by race and/or ethnicity suggest that as the U.S. consumer market becomes more diverse, advertising, products, and media must be tailored to each market segment. This study provides a comprehensive statistical overview of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states.
Driving Marketing Innovation
This presentation explores the effective touch points of new technologies and digital platforms.
Agency Compensation Trends and Issues
This presentation explores the trends in agency compensation for general advertising, specifically addressing the unique compensation structure for yellow pages and CMRs.
Advertiser and Agency Issues and Actions
This survey analysis explores the issues affecting advertisers relationships with their agencies based on the stage of the relationship, industry, and gross revenue.
Advertiser and Agency Relationship Longevity
This analysis explores the longevity of advertiser/agency relationships by industry, gross revenues, and agency type.
Advertisers' Views of Agencies
This survey analysis explores how advertisers view their agencies based on industry and length of relationship.
Agency Actions to Remedy Relationship Problems
This survey analysis explores the types of actions agencies take to remedy problems with advertisers.
Around the ANA - August 2006
This article reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings.
Find That Common Ground
In this interview, Jeffrey and Bryan Eisenberg provide their insights on using language and tone to create a successful online marketing campaign.
Make a Lasting Impression
This article provides six ways to ensure that a sponsorship makes a lasting impression.
Proceed with Caution
This article reviews the latest marketing fads and the dangers associated with them.
Pulling Its Weight
This article explores how the food marketing community is responding to the global challenge of childhood obesity.
School Your Customers
This article addresses how to build brand loyalty by educating customers about a product category.
Time to Tackle the NFL?
This article describes how to take advantage of the NFL's captivated audience year-round.
