All MKC Content

First  << 211212213214215216217 >>  Last (335)

Case Study: IBM Smarter Planet

Cecilia Correa, Advertising Manager of IBM Corporation and Ty Kendig, Senior Partner, Group Account Director, IBM Brand Account Management of Ogilvy Worldwide describe their journey to transform the way IBM’s brand is perceived and experienced through its Smarter Planet agenda.

Direct Marketing: Best Practices to Increase ROI

This Insight Brief from direct marketing expert Scott Hornstein takes a look at how marketers can use their databases more strategically, why it’s important to keep personal data on customers current, and how to use consumer insights to more successfully inform your next direct marketing campaign.

A Methodology for a Better Return on Your Marketing Investment: Digital Marketing Technologies

This white paper from Kodak looks at how marketers can integrate digital technologies into their marketing campaigns in order to help improve their ROI.

Marketing to Affluent America: The Lifestyle, Media, and Buying Habits of Affluent Americans

Written by Robert R. Shullman and Stephen Kraus of Ipsos Mendelsohn, this ANA Insight Briefs looks at new data from the 2011 Mendelsohn Affluent Survey, including the media consumption, shopping habits, and new technology usage of affluent Americans.

Beyond Reach: Redefining Online Advertising Waste and Revealing its Value

Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.

Branded Entertainment Needs Better Measurement

The ANA revealed topline findings from their survey on branded entertainment and facilitated a member roundtable discussion around key issues - especially around how to fill the large gap in providing ROI metrics.

Multicultural Women as the Shape Shifters of America

Melissa Lavigne-Delville, vice president strategic insights, integrated media, NBCUniversal, discussed a 2011 study about multicultural women.

Multicultural Women as the Shape Shifters of America

Melissa Lavigne-Delville, vice president strategic insights, integrated media, NBCUniversal, discussed a 2011 study about multicultural women.

Multicultural Women as the Shape Shifters of America

Melissa Lavigne-Delville, vice president strategic insights, integrated media, NBCUniversal, discussed a 2011 study about multicultural women.

Walgreens: Best Practices in Network Radio

Christine Kubisztal, manager, media strategy and services, The Walgreen Company, shared their best practices in network radio and how they integrate within their overall media mix. She also discussed their use of branded entertainment and how they measured the effectiveness of their product integrations.

Walgreens: Best Practices in Network Radio

Christine Kubisztal, manager, media strategy and services, The Walgreen Company, shared their best practices in network radio and how they integrate within their overall media mix. She also discussed their use of branded entertainment and how they measured the effectiveness of their product integrations.

Creating the Agency Brief

The four C’s marketers need to remember when writing an agency brief are concise, clarity, consistency, and creativity.

From Stunt to Strategy: Mini USA’s Social Media Evolution

Tom Salkowsky, manager, MINI marketing, MINI USA, and Chris Cardinal, group business director, Butler, Shine, Stern & Partners, discussed the evolution of MINI’s social media strategy to an “always on” approach.

MasterCard's Priceless New York Campaign Strengthens Local Bonds Through Social Media

Elaine Lawson, director, U.S. marketing, MasterCard Worldwide, Liz Birenbaum, VP, global digital marketing, MasterCard Worldwide, and Chad Wilson, account director, R/GA, discussed how MasterCard is leveraging social media to build relationships with New Yorkers through their "Priceless New York" campaign.

A Sense of Purpose

Marc Pritchard helps P&G drive results by putting a compassionate human touch on marketing. His embrace of "purposeful marketing" has inspired his contemporaries to pay attention to what this represents in 21st century brand management.

Contributing to a Greater Good

Learn four key steps to becoming a purpose-driven marketing organization and turning consumer research into an engagement tool and a force for good. This gives consumers a positive reason to share their attitudes and beliefs with a brand.

Driving Efficiency

Learn how to transform the global marketing supply chain for competitive advantage. While the concept of managing marketing as a supply chain is not new, most organizations struggle with large-scale improvement efforts because managers do not account for marketing’s unique challenges.

Final Say: The Power of the Promoters

Earning customers’ trust is key to getting positive referrals. Understanding what drives admiration for your brand and products will enhance your ability to influence the dialogue in the social media space.

Five Secrets to More Effective Multicultural Marketing

In the years to come, building a deeper relationship with multicultural segments is the key to growing brands and increasing revenue. Taken together, the buying power of the Hispanic, African American, Asian, and Native American communities now exceeds $1.5 trillion a year.

From the Top: ICANN? You Shouldn't!

Domain name expansion will cause irreparable damage to brands. Bob Liodice, ANA president and CEO, urges ICANN to reconsider the decision to increase the number of domain names.

First  << 211212213214215216217 >>  Last (335)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help