All MKC Content
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Turning a Successful Wedding into a Successful Marriage
This presentation explores the essential elements to making a client/agency relationship a marketing success.
The Multicultural Economy 2006
Prepared by the Selig Center for Economic Growth, the buying power data presented here and differences in spending by race and/or ethnicity suggest that as the U.S. consumer market becomes more diverse, advertising, products, and media must be tailored to each market segment. This study provides a comprehensive statistical overview of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states.
Driving Marketing Innovation
This presentation explores the effective touch points of new technologies and digital platforms.
Agency Compensation Trends and Issues
This presentation explores the trends in agency compensation for general advertising, specifically addressing the unique compensation structure for yellow pages and CMRs.
Advertiser and Agency Issues and Actions
This survey analysis explores the issues affecting advertisers relationships with their agencies based on the stage of the relationship, industry, and gross revenue.
Advertiser and Agency Relationship Longevity
This analysis explores the longevity of advertiser/agency relationships by industry, gross revenues, and agency type.
Advertisers' Views of Agencies
This survey analysis explores how advertisers view their agencies based on industry and length of relationship.
Agency Actions to Remedy Relationship Problems
This survey analysis explores the types of actions agencies take to remedy problems with advertisers.
Around the ANA - August 2006
This article reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings.
Find That Common Ground
In this interview, Jeffrey and Bryan Eisenberg provide their insights on using language and tone to create a successful online marketing campaign.
Make a Lasting Impression
This article provides six ways to ensure that a sponsorship makes a lasting impression.
Proceed with Caution
This article reviews the latest marketing fads and the dangers associated with them.
Pulling Its Weight
This article explores how the food marketing community is responding to the global challenge of childhood obesity.
School Your Customers
This article addresses how to build brand loyalty by educating customers about a product category.
Time to Tackle the NFL?
This article describes how to take advantage of the NFL's captivated audience year-round.
Extending Accountability to the Agency Level
This presentation explores how Johnson & Johnson and Deutsch worked together to establish an advertiser/agency accountability dashboard.
Measuring and Growing Your Brand: Earning Marketing an Equal Seat at the Table
This presentation explores how crucial it is that marketers treat their brands as financial assets if they want to have "an equal seat" at the table.
Video: A New Tool in Segmentation Analysis and Presentation
This presentation explores the uses of video to "sell" segmentation analyses within an organization; to bring segments to life; to improve research with observational clues.
Space Race
This article explores the growth of social networking sites (like MySpace) and how marketers can safely take advantage of the new opportunities they bring.
Online Media Auctions
This presentation reviews Enversa, a real-time, web-based auction tool, and the pros and cons it has for marketers.
