All MKC Content
First << 212213214215216217218 >> Last (227)
Corporate Trading: Applications for the Sponsorship Industry
These materials provided practical and actionable steps to leverage existing media budgets to address: how to leave an under-performing sponsorship early, and how to fund a new great idea.
Elizabeth Arden: Open for Beauty
This presentation explores Elizabeth Arden's successful use of celebrity endorsements to bring "instant awareness" and increased sales.
Automating Promotion Analytics
An overview of the technology supporting promotion analytics and optimization.
A New Way of Buying Media
This panel discusses the merits and drawbacks of replacing the television upfront with an online media trading exchange.
MobiTV: Mobile Television and Digital Radio on Cellular and WIFI Devices
This presentation provides an update on the current media landscape and addresses how marketers have taken advantage of new communication channels.
Results-Based Compensation
This presentation reviews how pricing based on results and value created, not efforts and costs, works because it aligns the interests of the seller and the customer.
Valuation of Online Program Sponsorships
These materials provide highlights of the SEI study's findings and insights on measuring value on Online programs.
ANA/AAAA Compensation Guide: Understanding Direct Labor, Overhead and the Components of Cost-Plus and Labor-Based Arrangements
An overview of the ANA/AAAA's Compensation Guide.
Insights from the ANA Marketing Accountability Task Force Study
This presentation reviews the findings of a recent study on short-term ROI and long-term brand building from the ANA Marketing Accountability Task Force.
Marketing Accountability for B-to-B Companies
This presentation discusses the new tools, most notably the Internet, that now enable B2B companies to capture survey data at deeper levels of granularity.
'A Man Bites Dog' Story: Procurement and Marketing
This presentation explores how the marketing and procurement departments at Nationwide Insurance have teamed to drive economic efficiencies, better supplier relationships, and a strategic, collaborative partnership.
A "Man Bites Dog" Story: Procurement and Marketing
This presentation explores how the marketing and procurement departments at Nationwide Insurance have teamed to drive economic efficiencies, better supplier relationships, and a strategic, collaborative partnership.
Managing For Profit: New Agency Business Models for Win/Win Relationships
This presentation explores a U.K. study which defines business success as profitable ideas (for the client) that make a profit (for the agency).
Managing For Profit: New Agency Business Models for Win/Win Relationships
This presentation explores a U.K. study which defines business success as profitable ideas (for the client) that make a profit (for the agency).
Procurement Best Practices: The Evolution Continues
This panel session offers a set of best practices to aid in procurement/agency relations, while setting a framework for an ongoing and enhanced collaboration.
Evidence of a Youth Tsunami
This presentation shares insights on the influence of the youth market, and why it should be of extreme interest to smart marketers.
New Marketing for a New Consumer
This presentation explores new possibilities and alternatives outside of the traditional thirty second spot.
The Evolution of Brand Management
This presentation explores the evolution of brand management and the skill sets required to be effective today.
Link Copy Testing Technique
This presentation reviews Link Copy Testing, which allows advertisers to gauge emotional reactions to creative.
The New Marketing Mission: How Process, Metrics and Technology Can Unleash Growth
These materials explore the EMM end-to-end marketing process + metrics + software approach and illustrates how it has been adapted to a real-world client situation.
