All MKC Content
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Celebrating the Life of Geoffrey Frost
This article provides memories of Geoffrey Frost from his friends and colleagues in the advertising industry.
Embracing the Procurement Process
This article provides insights on how to effectively manage the procurement process.
Encouraging "Provacateurship"
The author discusses how healthy conflict is a vital aspect of the client/agency relationship.
Gay Games VII: Sports and Cultural Festival
This presentation explores the use of Gay Games VII sponsorships as a successful vehicle to reach a brand loyal demographic with significant disposable income.
Getting Personal - Kathryn Olson
This article provides an inside look into the world of Kathryn Olson, CMO of LeapFrog Enterprises.
Managing Long-Distance Agency Relationships
These best practices provide guidance on how to make the most of your relationship with a long-distance agency.
Maximizing Unbundled Agency Performance - A Case Study
This article explores the benefits and drawbacks of using the unbundled agency model.
Midas: The Challenges and Rewards of Working with Unbundled Agencies
This case study explores how Midas successfully implemented an unbundled agency model.
Multicultural Marketing and the C-Suite
This article discusses how marketing professionals deliver with develop and provide to multicultural marketing, and the role executives play in their success.
Multiculturalism: A 180 Second View from the C-Suite
These materials provide direction on how to elevate multicultural efforts with your CEO. Top line findings from a recent study are shared.
The Apollo Theater: The Epicenter of Urban Entertainment and Culture
This presentation reviews the Apollo Theater's continuing brand strength.
The End of the World as We Know It
This article provides an excerpt from Peter Georgescu's book "The Source of Success."
The State of Client/Agency Relations
This article presents top level findings and insights from the ANA survey on client/agency relations.
Advertising Agency Compensation Models
Advertisers are increasingly demanding standards to prove their return on investment with advertising agencies. This session outlines new approaches in agency contracts, including innovative compensation models.
Antitrust Violations: Price-Fixing, Bid-Rigging, and Market Allocation Schemes
An authority from the U.S. Department of Justice discusses antitrust violations and offers watchouts, safeguards and lessons learned from recent inquiries into the graphics and advertising industry.
Commercial Clearance Practice for the Turner Cable Networks
Experts who clear commercials with the broadcast and cable networks offer helpful hints and best practices of simple revisions that can make the difference between a cleared and rejected commercial.
Consumer Magazine Circulation
A review of trends and concerns relating to subscription business, newsstand business, and Audit Bureau of Circulations rule changes over the last several years.
Is That a Fact or Advertising Puffery?
This presentation reviews advertising claims substantiation and consumer perception studies.
Newspapers are the New Media Connection
An exploration of how traditional print newspapers stack up against the Internet as a news source.
Regulatory Outlook 2006
This presentation provides an overview of the regulatory landscape for 2006, specifically regarding first amendment issues as they relate to marketing.
