All MKC Content
This article provides memories of Geoffrey Frost from his friends and colleagues in the advertising industry.
This article provides insights on how to effectively manage the procurement process.
The author discusses how healthy conflict is a vital aspect of the client/agency relationship.
This presentation explores the use of Gay Games VII sponsorships as a successful vehicle to reach a brand loyal demographic with significant disposable income.
This article provides an inside look into the world of Kathryn Olson, CMO of LeapFrog Enterprises.
These best practices provide guidance on how to make the most of your relationship with a long-distance agency.
This article explores the benefits and drawbacks of using the unbundled agency model.
This case study explores how Midas successfully implemented an unbundled agency model.
This article discusses how marketing professionals deliver with develop and provide to multicultural marketing, and the role executives play in their success.
These materials provide direction on how to elevate multicultural efforts with your CEO. Top line findings from a recent study are shared.
This presentation reviews the Apollo Theater's continuing brand strength.
This article provides an excerpt from Peter Georgescu's book "The Source of Success."
This article presents top level findings and insights from the ANA survey on client/agency relations.
Advertisers are increasingly demanding standards to prove their return on investment with advertising agencies. This session outlines new approaches in agency contracts, including innovative compensation models.
An authority from the U.S. Department of Justice discusses antitrust violations and offers watchouts, safeguards and lessons learned from recent inquiries into the graphics and advertising industry.
Experts who clear commercials with the broadcast and cable networks offer helpful hints and best practices of simple revisions that can make the difference between a cleared and rejected commercial.
A review of trends and concerns relating to subscription business, newsstand business, and Audit Bureau of Circulations rule changes over the last several years.
This presentation reviews advertising claims substantiation and consumer perception studies.
An exploration of how traditional print newspapers stack up against the Internet as a news source.
This presentation provides an overview of the regulatory landscape for 2006, specifically regarding first amendment issues as they relate to marketing.