All MKC Content
In this presentation, Edward Landry of Booz Allen and Michael Palmer of ANA present the findings from Phase II of the ANA/Booz Allen marketing organizational study.
In this presentation, Sue Hume shares how AT&T is handling circulation auditing and provides seven habits of highly effective distribution.
This presentation reviews the 2005-2006 performance of syndicated audience measurement for yellow pages and explores plans for future expansion of the program.
These six checklists, which cover all media areas, can be used as a report card to raise the standards of your media operations. To properly utilize this tool, make sure to involve your key stakeholders as well as your media agency team.
This presentation explores the importance of establishing and maintaining personal relationships as a part of your marketing plan.
This panel discussion provides the creative perspective on what makes a good client and what makes a bad client when it comes to driving great creative.
This presentation explores the benefits and drawbacks of the unbundled agency model.
This presentation explores the similar economic challenges that agencies and their clients are facing.
This list of best practice principles for agency search consultants must be agreed to before a consultant will be listed by the ANA or AAAA.
This article explores some of the ANA Marketing Resource Center's member questions.
This article explores legal issues and general challenges facing the marketing industry in 2006.
This article provides a review of the book, "Marketing by the Dashboard Light," written by Pat LaPointe, Managing Partner, MarketingNPV.
This article explores how to reach the Hispanic market with cause related marketing.
The Multicultural Marketing Committee of the ANA spoke with Tom Joyner, the nationally syndicated radio personality and now host of a nationally syndicated television show.
This article discusses the size and nature of the gay and lesbian market in the US; brands which are targeting this market; effective creative strategies; and the media options to do so, particularly the use of gay media.
ANA members and others eulogize John H. Johnson, the founder, publisher, and chairman of the Johnson Publishing Company, publisher of Ebony and Jet magazines and a widely acknowledged leader in the African-American marketplace.
This article reviews the state of multicultural efforts in the marketplace.
This article explores the economic necessity of multicultural marketing.
This exclusive survey among ANA members provides insight on dealing with the challenges of client/agency relationships.