All MKC Content
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Update on Marketing Organization Study
In this presentation, Edward Landry of Booz Allen and Michael Palmer of ANA present the findings from Phase II of the ANA/Booz Allen marketing organizational study.
AT&T Yellow Pages Distribution
In this presentation, Sue Hume shares how AT&T is handling circulation auditing and provides seven habits of highly effective distribution.
YPMR Syndicated Research Program: Program Metrics, 2005 vs. 2006
This presentation reviews the 2005-2006 performance of syndicated audience measurement for yellow pages and explores plans for future expansion of the program.
Media Delivery Evaluations
These six checklists, which cover all media areas, can be used as a report card to raise the standards of your media operations. To properly utilize this tool, make sure to involve your key stakeholders as well as your media agency team.
Building Relationships for Revenue Growth: The Marketing Perspective
This presentation explores the importance of establishing and maintaining personal relationships as a part of your marketing plan.
Driving Great Creative: What Makes a Good/Bad Client?
This panel discussion provides the creative perspective on what makes a good client and what makes a bad client when it comes to driving great creative.
The Challenges and Rewards of Working with Unbundled Agencies
This presentation explores the benefits and drawbacks of the unbundled agency model.
The Source of Success: Lessons for Clients and Their Agency Partners
This presentation explores the similar economic challenges that agencies and their clients are facing.
"Rules of the Road" for Agency Search Consultants
This list of best practice principles for agency search consultants must be agreed to before a consultant will be listed by the ANA or AAAA.
ANA FAQ's: What Are The Most Pressing Issues On Marketers' Minds? - December 2005
This article explores some of the ANA Marketing Resource Center's member questions.
Are We Victims Of The Ancient Chinese Curse?
This article explores legal issues and general challenges facing the marketing industry in 2006.
Book Review: "Marketing by the Dashboard Light."
This article provides a review of the book, "Marketing by the Dashboard Light," written by Pat LaPointe, Managing Partner, MarketingNPV.
Connecting With Hispanic Consumers Through Cause Marketing
This article explores how to reach the Hispanic market with cause related marketing.
Hot & Hotter
Interview with Tom Joyner
The Multicultural Marketing Committee of the ANA spoke with Tom Joyner, the nationally syndicated radio personality and now host of a nationally syndicated television show.
It's 2005. What's New In Gay And Lesbian Marketing?
This article discusses the size and nature of the gay and lesbian market in the US; brands which are targeting this market; effective creative strategies; and the media options to do so, particularly the use of gay media.
John H. Johnson — A Man Of Substance: A Pioneer in the Publishing Industry
ANA members and others eulogize John H. Johnson, the founder, publisher, and chairman of the Johnson Publishing Company, publisher of Ebony and Jet magazines and a widely acknowledged leader in the African-American marketplace.
Multicultural Marketing Today
This article reviews the state of multicultural efforts in the marketplace.
Multicultural Marketing: Just Do It!
This article explores the economic necessity of multicultural marketing.
The State of Client/Agency Relations
This exclusive survey among ANA members provides insight on dealing with the challenges of client/agency relationships.
