All MKC Content
This presentation reviews an exciting case study on how a venerable 95 year-old brand reinvented its business and reinvigorated its customer base.
This interview with Andrea Alstrup, Corporate VP, Advertising for Johnson & Johnson, who will retire in 2006 shares insights about her career path at J&J as well as her thoughts on trends in marketing.
Federal Trade Commission Chairman Majoras provides her insights on key advertising issues.
This summary provides the top level findings from the 2004 study "Comprehensive Economic Impact of Advertising Expenditures."
The ANA's Marketing Insights Center shares members' questions on the agency transition period and agency scope of work.
Enhancing Advertising's Effectiveness and Relevance Through A Greater Understanding of Consumer and Channel Connectivity
This white paper reviews how to better measure the effectiveness of print media using engagement as the basis for title selection.
Jerri DeVard, SVP, Brand Management and MarCom at Verizon, shares some details about her hobbies, family, and favorite travel destinations.
The author poses five questions to help determine if your advertising is working and makes a case for television advertising.
This case study explores how the ING Group used fresh thinking to create a strong brand after a series of acquisitions.
The author offers examples of the positive effects of advertising and argues that advertisers, who are largely targeted for regulatory action, must demonstrate through facts how they contribute to the economy.
This excerpt from the book, "Then We Set His Hair On Fire," discusses how innovations, concepts, and ideas start with great insight.
This presentation pits client against agency; brother against brother. Issues such as agency overhead and incentive compensation were debated.
This exclusive survey among ANA members provides insight on dealing with the challenges of client/agency relationships.
This white paper details the Selig Center's estimates of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states provide a comprehensive statistical buying power overview.
The author offers some "rules of the road" for brainstorming sessions.
This Advertiser article reviews lean thinking and how Ad-ID contributes to an organization's overall efficiency.
The author shares his hobbies, travel tips, and other bits of personal information.
A panel of industry experts discusses the role of innovation in marketing.
The author discusses the qualities that define a "cool" CRM vendor.
Written by Bacci Mirque, EVP, ANA, this article discusses the role of advertisers' procurement and strategic sourcing departments in producing advertising and reports a survey by the ANA of marketers and their procurement counterparts.