All MKC Content
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From Brand Equity To Brand Reinvention: Teleprompter Script
This presentation reviews an exciting case study on how a venerable 95 year-old brand reinvented its business and reinvigorated its customer base.
A Wonderful Life: An Interview With Andrea Alstrup
This interview with Andrea Alstrup, Corporate VP, Advertising for Johnson & Johnson, who will retire in 2006 shares insights about her career path at J&J as well as her thoughts on trends in marketing.
Advertising Versus the Law: A Candid Discussion with FTC Chairman Majoras
Federal Trade Commission Chairman Majoras provides her insights on key advertising issues.
Advertising's Impact on the U.S. Economy
This summary provides the top level findings from the 2004 study "Comprehensive Economic Impact of Advertising Expenditures."
ANA FAQ's: What Are The Most Pressing Issues On Marketers' Minds? - October 2005
The ANA's Marketing Insights Center shares members' questions on the agency transition period and agency scope of work.
Enhancing Advertising's Effectiveness and Relevance Through A Greater Understanding of Consumer and Channel Connectivity
This white paper reviews how to better measure the effectiveness of print media using engagement as the basis for title selection.
Getting Personal with Jerri DeVard
Jerri DeVard, SVP, Brand Management and MarCom at Verizon, shares some details about her hobbies, family, and favorite travel destinations.
How To Tell If Your Advertising Is Working
The author poses five questions to help determine if your advertising is working and makes a case for television advertising.
ING - Being Orange In A Sea Of Blue
This case study explores how the ING Group used fresh thinking to create a strong brand after a series of acquisitions.
The Power Of Advertising
The author offers examples of the positive effects of advertising and argues that advertisers, who are largely targeted for regulatory action, must demonstrate through facts how they contribute to the economy.
Then We Set His Hair On Fire
This excerpt from the book, "Then We Set His Hair On Fire," discusses how innovations, concepts, and ideas start with great insight.
Agency Versus Client: The Carroll Brothers Family Debate
This presentation pits client against agency; brother against brother. Issues such as agency overhead and incentive compensation were debated.
The State of Client/Agency Relations
This exclusive survey among ANA members provides insight on dealing with the challenges of client/agency relationships.
The Multicultural Economy 2005: America's Minority Buying Power
This white paper details the Selig Center's estimates of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states provide a comprehensive statistical buying power overview.
13 Steps to Better Brainstorming
The author offers some "rules of the road" for brainstorming sessions.
Death to Inefficiency and Waste
This Advertiser article reviews lean thinking and how Ad-ID contributes to an organization's overall efficiency.
Getting Personal - William Pate
The author shares his hobbies, travel tips, and other bits of personal information.
Innovation: A Panel Discussion
A panel of industry experts discusses the role of innovation in marketing.
Keeping cool
The author discusses the qualities that define a "cool" CRM vendor.
Procurement - Blessing or Curse?
Written by Bacci Mirque, EVP, ANA, this article discusses the role of advertisers' procurement and strategic sourcing departments in producing advertising and reports a survey by the ANA of marketers and their procurement counterparts.
