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Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results

This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.

PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results

This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.

Still the King

New media platforms may grab all the attention, but television reigns supreme as a powerful advertising medium. While total TV ad spending this year is expected to rise only 2.5 percent, even that hike will result in an outlay of $60.5 billion--considerably more than on any other media format.

What You Should Know About iTV

These statistics show the growing importance of iTV.

8 Proven Techniques for Creating New Names

Steve Rivkin, Managing Partner, Rivkin & Associates LLC, discussed eight proven techniques for generating names for new products, services, and companies.

8 Proven Techniques for Creating New Names

Steve Rivkin, Managing Partner, Rivkin & Associates LLC, gives you the inside scoop on how companies develop new names.

8 Proven Techniques for Creating New Names

Steve Rivkin, Managing Partner, Rivkin & Associates LLC, discussed eight proven techniques for generating names for new products, services, and companies.

Success in Mobile: Brand Case Studies and Latest Trends

Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.

Success in Mobile: Brand Case Studies and the Latest Trends

Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.

Success in Mobile: Brand Case Studies and the Latest Trends

Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.

China to Surpass Japan in Total Media Spending This Year

According to this eMarketer report, by the end of 2011 China will become the second largest ad market in the world.

Gen Xers Rule Traditional and Online Media

According to this eMarketer report, members of Generation X are spending large amounts of time online, watching TV, and watching online video.

Retail to Nearly Double Other Industries in Online Ad Spending

According to this eMarketer report, the U.S. online ad market is growing rapidly in 2011, with a 20.2% increase predicted over last year.

Scope of Work

Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.

Scope of Work

Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.

Scope of Work

Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.

BrightLine Consumer POV: Females

A recent BrightLine research brief examines the potential to reach the digitally driven female demographic via advanced television advertising.

Two Keys to Deliver on Your Brand Promise

John Bastone, global product marketing manager, customer intelligence, SAS, and Jim Foreman, director of circulation and analytics, Staples, Inc., discussed how using customer centricity and fact-based decision making can help you to deliver on your brand promise.

Two Keys to Deliver on Your Brand Promise

John Bastone, global product marketing manager, customer intelligence, SAS, and Jim Foreman, director of circulation and analytics, Staples, Inc., discussed how using customer centricity and fact-based decision making can help you to deliver on your brand promise.

Building an Online Business Community

Ed Matlack, group marketing manager of social engagement at Intuit discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.

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