All MKC Content
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Brand Building: Why GE Put Its Imagination To Work
In this article, Beth Comstock discusses GE's rebranding campaign.
Getting Personal with Ann Lewnes
This article offers a more personal perspective on Ann Lewnes, VP Sales & Marketing, Intel Corporation.
Keeping Brand Connections FRESH
The author discusses how "brand freshness" is a guiding marketing concept at Masterfoods USA.
LEGAL NEWS & VIEWS: Protecting Brands in a Global Legal Minefield
In this article, Douglas J. Wood discusses how to protect brands in a global market.
Return On Investment: New Ways To Make The Numbers Work
The author examines new ways of looking at ROI.
The 50 to 64 Year-Old Market: Not Hard to Please — Just Hard at Work
The author discusses how people in the 50 to 64 year old age group feel ignored by marketers and offers ways to reconnect with this segment.
The Last Three Feet
The author looks at how new technologies are bringing marketing, sales and retail in line to compel consumers in the right way, place, and time.
Welcoming a New Multicultural America: The Changing Trends of Today's Society, Demographics and General Marketplace
The author discusses how changing trends in today's society, demographics, and general marketplace make multicultural marketing a corporate imperative.
Step-by-Step Brief Process
This checklist provides a step-by-step guide to the agency brief process.
Step-by-Step Scope of Work Process
This checklist provides a step-by-step plan for establishing a scope of work for your agency.
ANA Technology Roundtable
A technology roundtable moderated by Omar Wasow of Blackplanet.com.
Family Friendly Programming Forum: FedEx Corporation
Family Friendly Programming Forum give their thoughts and views.
Marketers should proceed with caution when trying to integrate sports and entertainment
Marketers must respect the relationship that exists, and work within the parameters of what is acceptable to the avid fan.
Mobile Event Marketing - An innovative Solution to Bring the Brand and the Event Directly to the Customer
The burst of the technology bubble, terrorism threats to homeland security, and shrinking travel and entertainment budgets-have required event marketing teams to become more creative than ever.
Orchestrating Marketing Excellence
The past several years of challenging market conditions have provided a number of valuable lessons learned with respect to business in general.
Washington Focus: Proposed Restrictions on Product Placement Threaten Free Speech
In this article, Douglas Wood discusses Commercial Alert's attempt to require real-time disclosure of product placements in television programs.
Exxonmobil: Advice on establishing a global branding blueprint
Describes how ExxonMobil, Lubricants and Specialities, creates and develops global branding for its Exxon, Mobil and Esso lubricant brands.
Fueling the leadership factoryFueling the leadership factory
The United States Marine Corp University and its tradition of building leaders.
How to Involve Procurement in Managing the Advertising Budget
The author helps bridge the gap between clients and agencies over procurement.
Identifying Circulation Criteria
Mike Larvery, President and Managing Director, Audit Bureau of Circulations, discusses why he feels the traditional currency metric for newspapers and magazines, has not been outdated by a changing media landscape.
