All MKC Content
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Marketers should proceed with caution when trying to integrate sports and entertainment
Marketers must respect the relationship that exists, and work within the parameters of what is acceptable to the avid fan.
Mobile Event Marketing - An innovative Solution to Bring the Brand and the Event Directly to the Customer
The burst of the technology bubble, terrorism threats to homeland security, and shrinking travel and entertainment budgets-have required event marketing teams to become more creative than ever.
Orchestrating Marketing Excellence
The past several years of challenging market conditions have provided a number of valuable lessons learned with respect to business in general.
Washington Focus: Proposed Restrictions on Product Placement Threaten Free Speech
In this article, Douglas Wood discusses Commercial Alert's attempt to require real-time disclosure of product placements in television programs.
Exxonmobil: Advice on establishing a global branding blueprint
Describes how ExxonMobil, Lubricants and Specialities, creates and develops global branding for its Exxon, Mobil and Esso lubricant brands.
Fueling the leadership factoryFueling the leadership factory
The United States Marine Corp University and its tradition of building leaders.
How to Involve Procurement in Managing the Advertising Budget
The author helps bridge the gap between clients and agencies over procurement.
Identifying Circulation Criteria
Mike Larvery, President and Managing Director, Audit Bureau of Circulations, discusses why he feels the traditional currency metric for newspapers and magazines, has not been outdated by a changing media landscape.
Inside Information: TV Upfront: Heading for Change?
Results from ANA's recent Upfront survey.
Is Advertising Dead?
Insights into the state of advertising.
No Bricks and Mortar, No Advertising, and A New Name: Growing the Wachovia Global Correspondent Banking Brand
This best practice reveals the cornerstones of Wachovia's successful global branding strategy.
Washington Focus - Childproofing the Marketplace
Analyzes the effect of "child proof" speech in our society.
Methods of Agency Compensation
This best practice provides insight into the most common types of agency compensation based on the size and the type of the advertiser.
Breaking Through The Noise With Sound
Describes a test showing that adding sound to on-line advertising increases its effectiveness, provided the audio is relevant to the ad and the target. Guidelines for its use are given.
In Search of Respect: The Yellow Pages
The true "national" marketer is largely missing the yellow pages value proposition.
Media Outlook 2004: B-to-B
Godfrey Phillips, VP, Marketing, City Business Journals, talks about some of the likely concerns of small businesses concerned about branding.
Media Outlook 2004: Cable TV
Evan Shapiro, SVP Marketing, Independent Film Channel, talks about the threat that new technologies (DVR, TiVo) pose to Cable TV.
Media Outlook 2004: Internet
In this article, the CEO & Publisher Washingtonpost.Newsweek Interactive, Caroline Little, talks about the use of the Internet for the purpose of marketing.
Media Outlook 2004: Magazines
Oliver Comyn, Publisher, The Economist, discusses the outlook for magazines in the US, 2004.
Media Outlook 2004: Network TV
Alex Wallau, President, ABC Television Network. describes what is happening to Network TV in the US, 2004.
