All MKC Content
Tim Murphy, VP of Marketing at The ABSOLUT Spirits Company, discussed the company's decision to retire a highly successful marketing campaign, in order to move in a new marketing direction.
A panel of ANA members from AstraZeneca, Blue Cross Blue Shield of Massachusetts, and Combe Incorporated, each with diverse in-house agency experience, discussed the results of the 2008 In-House Agency Survey and their own perspectives, including when to set up in-house agencies; which services can be brought in-house; relationships with outside agencies and internal marketing; financial matters; and watchouts and concerns.
At the 2008 ANA Annual Conference, Dina Howell, General Marketing Manager of Global Operations at P&G, moderated a discussion between Stephen Vowles, SVP at Stop & Shop Supermarket Co., and Lisa Klauser, VP of Consumer and Customer Solutions at Unilever. In this insightful shopper marketing presentation, Klauser and Vowles shared the details behind Unilever and Shop & Stop's recent partnership, which resulted in increased sales for both organizations.
At the 2008 ANA Annual Conference, the CEO of Interbrand, Jez Framption, shared the results of Interbrand's 2008 Best Global Brands survey, which stressed the importance of brand value.
Nike Brand CMO Joaquin Hidalgo and R/GA Chairman and CEO Bob Greenburg discussed how Nike works to engage consumers.
This article presents the findings of ANA research that reports on the type of compensation arrangements used by marketers to pay their agencies.
Brian Harvey, CMO of Axis Global Logistics, discusses why marketers should reexamine the marketing supply chain to reduce costs.
Mary Lee Keane, Executive Director of The Effies presents the 2008 award winning marketing campagins.
ANA President and CEO Bob Liodice highlights why it is important to be committed to achieving growth.
Stephen Vowles, SVP of Marketing at Stop & Shop Supermarket Co. and Lisa Klauser, VP, Consumer and Customer Solutions at Unilever PLC how they were able to work together to create a successful co-marketing program.
Mike Mendenhall, Chief Marketing Officer for Hewlett-Packard, discussed how his company is using Web 2.0 in its marketing efforts.
Ellen Oppenheim, EVP/CMO of the Magazine Publishers Association (MPA) shared research on cost per impact of media through the purchase funnel, opportunities to strengthen creative, and the latest developments in magazine measurement.
This article explores mobile marketing opportunities that have come about because of the creation of more powerful mobile devices.
A recent study looked at digital media and the relationships between advertisers, agencies and media companies. Industry leaders discussed how they're weathering the financial crisis and the influence of digital media.
Joe Tripodi, chief marketing and commercial officer at The Coca Cola Company, shared the platform behind his company's recent marketing initiatives at the 2008 ANA Annual Conference.
Corporate Social Responsibility (CSR) has become an important public relations tool for today's companies, and marketers often play a crucial role in these efforts. This article explains different approaches for bolstering corporate reputations while contributing to the greater good.
Andrew Robertson, President and CEO of BBDO Worldwide, shared the results of a recent BBDO study that looked a global rituals at the 2008 ANA Annual Conference.
A panel featured a cross-section of clients with diverse in-house agency capabilities and addressed issues including: When to set up in-house agencies; What specific services can be brought in-house; and Watchouts and concerns.
Representatives from Hershey and Arnold had a candid discussion on the client/agency relationship, sharing insights into how their relationship has changed to adapt to business needs, as well as the processes put in place to ensure a mutually beneficial working environment.
At the 2008 ANA Annual Conference, Nick Utton, CMO of E*Trade Financial, and Ken Zasky, President of Sparks Communication, provided a set of guidelines geared towards helping brands grow despite economic strife.