All MKC Content
Brian Harvey, CMO of Axis Global Logistics, discusses why marketers should reexamine the marketing supply chain to reduce costs.
Mary Lee Keane, Executive Director of The Effies presents the 2008 award winning marketing campagins.
ANA President and CEO Bob Liodice highlights why it is important to be committed to achieving growth.
Stephen Vowles, SVP of Marketing at Stop & Shop Supermarket Co. and Lisa Klauser, VP, Consumer and Customer Solutions at Unilever PLC how they were able to work together to create a successful co-marketing program.
Mike Mendenhall, Chief Marketing Officer for Hewlett-Packard, discussed how his company is using Web 2.0 in its marketing efforts.
Ellen Oppenheim, EVP/CMO of the Magazine Publishers Association (MPA) shared research on cost per impact of media through the purchase funnel, opportunities to strengthen creative, and the latest developments in magazine measurement.
This article explores mobile marketing opportunities that have come about because of the creation of more powerful mobile devices.
A recent study looked at digital media and the relationships between advertisers, agencies and media companies. Industry leaders discussed how they're weathering the financial crisis and the influence of digital media.
Joe Tripodi, chief marketing and commercial officer at The Coca Cola Company, shared the platform behind his company's recent marketing initiatives at the 2008 ANA Annual Conference.
Corporate Social Responsibility (CSR) has become an important public relations tool for today's companies, and marketers often play a crucial role in these efforts. This article explains different approaches for bolstering corporate reputations while contributing to the greater good.
Andrew Robertson, President and CEO of BBDO Worldwide, shared the results of a recent BBDO study that looked a global rituals at the 2008 ANA Annual Conference.
A panel featured a cross-section of clients with diverse in-house agency capabilities and addressed issues including: When to set up in-house agencies; What specific services can be brought in-house; and Watchouts and concerns.
Representatives from Hershey and Arnold had a candid discussion on the client/agency relationship, sharing insights into how their relationship has changed to adapt to business needs, as well as the processes put in place to ensure a mutually beneficial working environment.
At the 2008 ANA Annual Conference, Nick Utton, CMO of E*Trade Financial, and Ken Zasky, President of Sparks Communication, provided a set of guidelines geared towards helping brands grow despite economic strife.
Bob Liodice, President and Chief Executive Officer of the ANA discussed in detail the importance of growth, the theme of the 2008 Annual Conference.
A research study from General Growth Properties (GGP) and Arbitron measured the effectiveness of various mall-based media from tent-cards to signage to experiential and interactive events.
Team Detroit was created after the holding company WPP acquired many of the agencies that worked with Ford. Sue Markowicz from Ford and Bob Mueller of Team Detroit discussed best practices in managing multiple agencies.
hub+ is a global production agency. CEO Simon Toaldo covered many issues related to production decoupling including the channels that could be considered for decoupling, where production decoupling agencies fit in the marketing services landscape, and benefits and pitfalls.
Dave Balter, the founder and CEO of BzzAgent, discussed the benefits of Word-of-Mouth marketing, how it can be measured, and the pitfalls marketers must strive to avoid when conducting a Word-of-Mouth campaign.