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Building Efficiencies into Global Campaign Implementation

Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.

Intel's Open Source Agency Model

Kate Short, marketing strategic sourcing manager, Intel Corporation, and Peter Kuhn, managing director, Tag: USA, discussed the production decoupling model Intel implemented through working with Tag.

The Principles of Fair Agency Compensation

Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.

The Principles of Fair Agency Compensation

Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.

Update from the ANA Procurement Task Force

Leaders of the ANA Procurement Task Force reported on the group's progress to date and future plans.

Update from the ANA Procurement Task Force

Leaders of the ANA Procurement Task Force reported on the group's progress to date and future plans.

Update on Legislative and Regulatory Issues

Dan Jaffe, executive vice president, Government Relations, ANA, discussed legislative and regulatory issues that could seriously impact the financial interests of advertisers including consumer privacy, the debt ceiling, and ad taxes.

Update on Legislative and Regulatory Issues

Dan Jaffe, executive vice president, Government Relations, ANA, discussed legislative and regulatory issues that could seriously impact the financial interests of advertisers including consumer privacy, the debt ceiling, and ad taxes.

1-on-1 with John Wren

In this candid, one-on-one conversation, John Wren, president and CEO, Omnicom, and Bob Liodice, president and CEO, ANA, discussed topics including the future of the agency holding company, the impact of digital marketing, new methods of agency compensation, and more.

2011 ANA Advertising Financial Management Conference Marketing Keynote

Frank Abenante, global VP, brands and insights, Anheuser-Busch InBev, discussed how his organization has implemented an internal, high-performance operational framework.

Active International: The Corporate Trade Revolution

Barbara Martino and Mark Ordover of Active International discuss how marketers and procurement executives can implement and benefit from corporate trade.

How Do We Grow from Here? The U.S. Economy After the Crisis

David Leonhardt, economics journalist for The New York Times, discussed the state of the U.S. economy.

Opening Remarks: Bob Liodice

ANA President and CEO Bob Liodice's opening remarks at the Advertising Financial Management Conference presented by Active International.

Procurement Leader Keynote—P&G's Stew Atkinson

Stew Atkinson, Vice President, Global Brand Building Purchases at Procter & Gamble, speaks candidly at the ANA Advertising Financial Management Conference about how agencies help them grow and offset costs.

Procurement Leader Keynote: Winning Brand Building: Purpose-Inspired Strategic Relationships

Stew Atkinson, VP, product supply, global brand building purchases, Procter & Gamble, discussed how the purchasing group at his organization has formed partnerships with the marketing team to allow them to achieve their objectives as an organization.

The Top Ten Digital Debacles

Joseph Rosenbaum, partner, ReedSmith, shared a number of areas in the online space that may present risks to advertisers in the future.

The Top Ten Digital Debacles

Joseph Rosenbaum, partner, ReedSmith, shared a number of areas in the online space that may present risks to advertisers in the future.

GfK MRI Survey Results

See survey results from GfK MRI's consumer reserach on a variety of media channels, including magazines, TV, social media, and gaming.

Increase Your Market Share

Activating a consumer segmentation study can pay big dividends — if you go about it the right way.

A Leading Mobile Agency's Viewpoint

Warren Zenna, vice president, mobile strategy, Phonevalley, shared five tips for marketers interested in mobile marketing.

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