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Winning in the Social Media Space

Adam Brown, executive director, Social Media at Dell Inc., discussed how the brand listens to customer ideas and honest feedback in social media.

Winning in the Social Media Space

Adam Brown, executive director, Social Media at Dell Inc., discussed how the brand listens to customer ideas and honest feedback in social media.

Key Findings Report: ANA Recession Survey, 5th Edition

For the fifth time, ANA has surveyed it members to determine how marketing and advertising budgets are being affected by economic conditions. In this latest edition of the Recession survey, 77% of marketers report that they continue to be challenged to reduce spending across their marketing and advertising efforts, representing a decrease from previous surveys on the topic.

ANA Survey Results: In with the New

An ANA survey reveals that companies are spending more on newer media platforms to reach multicultural consumers. The survey found that, since 2007, the newer multicultural media platform showing the greatest increase in usage is social networks, which rose 43 points, from 16 percent to 59 percent.

Final Say: What's Your Action Brand?

Marketers must find ways to combine purpose with action to make their brands more meaningful. By turning brand values into brand action, you build not just a brand, but an “action brand.”

From the Top: Far from Dead

Television has risen from the ashes to become a hot advertising medium once again. Bob Liodice, president and CEO of the ANA, discussed interactive television, which has the potential to create an entirely new caliber of television advertising.

Interview with Susan Whiting, Vice Chair and Chief Diversity Officer, Nielsen

Nielsen’s vice chair addresses pressing questions from ANA TV & Video Committee members. Topics include rating systems, cross-media/multiplatform research analysis, and econometric tools.

Measuring Brand Value

Could a standardized metric prove that strong brands build shareholder equity? The ANA believes so, and its goal is to develop a uniform metric that provides a clear picture of what marketing efforts contribute to a company's bottom line.

Reach a Wider Audience

These five best practices for digital media use in public relations help brands extend their reach and manage their reputations. It's more important than ever for marketers to master the digital space in a world where Twitter, email, and Facebook are key communication platforms.

Singular Focus

Jill Beraud places consumers at the center of PepsiCo’s marketing innovations. Get Beraud's top best practices and find out how the brand uses cause marketing and social media.

Campbell's AdDress Your Heart Program

Colleen Milway, global media director, Campbell Soup Company, highlighted the AdDress Your Heart Program, which utilized an integrated team approach across multiple agencies for the creation of a campaign to raise awareness of heart health while also generating impressions for the brand.

Campbell's AdDress Your Heart Program

Colleen Milway, global media director, Campbell Soup Company, highlighted the AdDress Your Heart Program, which utilized an integrated team approach across multiple agencies for the creation of a campaign to raise awareness of heart health while also generating impressions for the brand.

Industry Update: Local Data Stream Initiative

Kathy Crawford, MediaLink LLC, and Pat McDonough, senior vice president, planning policy & analysis, Nielsen Media Research, Inc., provided an industry update for the local data stream initiative.

Industry Update: Local Data Stream Initiative

Kathy Crawford, MediaLink LLC, and Pat McDonough, senior vice president, planning policy & analysis, Nielsen Media Research, Inc., provided an industry update for the local data stream initiative.

Coca-Cola: Transforming Experience through Mobile

Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.

Coca-Cola: Transforming Experience through Mobile

Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.

Everything You Wanted to Know about OBA Self-Regulation

Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.

Everything You Wanted to Know about OBA Self-Regulation

Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.

Everything You Wanted to Know about OBA Self-Regulation

Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.

Update on Mobile Industry Initiatives

In this presentation, AT&T and GEM shared an update on the mobile ecosystem evolution and other mobile industry initiatives that ANA, CTIA, and MMA are currently involved in.

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