All MKC Content
This presentation explore the core process of DMAIC (define, measure, analyze, improve and control) and how it changed the way Xerox and other brands look at their sponsorships.
This presentation shares learnings from the AdAsia conference in Singapore where the Asian ad community considered ideas of what an Asia Century could mean to marketers and the media within the region.
This presentation offers hints and tools for global creative campaigns, reviews how the playing field in Asia has changed, and explores how global marketing organizations can embrace and capitalize on this cultural shift.
This presentation explores how MasterCard is achieving greater global reach through its "Priceless" campaign and by becoming the official card of the Great Singapore Sale.
This article explores the idea of structuring client/agency relationships as an equal partnership to maximize results.
This article provides memories of Geoffrey Frost from his friends and colleagues in the advertising industry.
This article provides insights on how to effectively manage the procurement process.
The author discusses how healthy conflict is a vital aspect of the client/agency relationship.
This presentation explores the use of Gay Games VII sponsorships as a successful vehicle to reach a brand loyal demographic with significant disposable income.
This article provides an inside look into the world of Kathryn Olson, CMO of LeapFrog Enterprises.
These best practices provide guidance on how to make the most of your relationship with a long-distance agency.
This article explores the benefits and drawbacks of using the unbundled agency model.
This case study explores how Midas successfully implemented an unbundled agency model.
This article discusses how marketing professionals deliver with develop and provide to multicultural marketing, and the role executives play in their success.
These materials provide direction on how to elevate multicultural efforts with your CEO. Top line findings from a recent study are shared.
This presentation reviews the Apollo Theater's continuing brand strength.
This article provides an excerpt from Peter Georgescu's book "The Source of Success."
This article presents top level findings and insights from the ANA survey on client/agency relations.
Advertisers are increasingly demanding standards to prove their return on investment with advertising agencies. This session outlines new approaches in agency contracts, including innovative compensation models.
An authority from the U.S. Department of Justice discusses antitrust violations and offers watchouts, safeguards and lessons learned from recent inquiries into the graphics and advertising industry.