All MKC Content
This presentation reviews the changing status of television as an advertising mainstay.
This presentation provides an update for accountability in print media from the Audit Bureau of Circulations.
This presentation discusses the need for new forms of print measurement based on engagement rather than circulation.
This presentation reviews new electronic measurement technologies which gather print audience information.
A review of Radio Frequency Identification (RFID), its uses, obstacles, and MRI's RFID initiative.
This presentation provides an overview of the drivers of in-game advertising and dynamic ads.
This session showcases how feature visual effects influence commercials.
This presentation explores brand integration in in-game advertising.
This presentation explores various post-production solutions including the use of HD formats and digital projection.
This panel discussion reviews best practices and negotiation tips for setting photographers' usage fees.
This presentation provides information on the role that online games can play right now in your marketing mix and the possibilities for e-commerce opportunities in the future.
This presentation reviews the latest in Microsoft's digital media technology, specifically IPTV.
This presentation explores the drivers behind mobile communications and the prospects for its future.
This presentation reviewed the background of RSS as well as practical insights for applying and utilizing RSS and Weblog marketing.
This presentation reviews the importance of connecting with your customer on an emotional level in this rapidly changing business environment.
This presentation provides examples of consumer promotions from a wide range of industries.
This presentation explores why Kellogg is extremely selective in choosing its partners, and how this practice has proven successful.
This presentation explores how to increase security and reduce risk when planning and implementing interactive promotions.
This presentation shares the strategies and insights behind AXA Equitable's Porsche race car driving sponsorship plan and activation.
This presentation, provides best practices, lessons learned and actionable take-aways from industry leading marketers who have establishing an apples-to-apples ROI comparison of traditional and non-traditional marketing activities.