All MKC Content
Bill Duggan, EVP, ANA, highlighted some of the findings of the Agency-Advertiser Value Survey, which was designed to serve as a tool to facilitate dialogue between advertisers and agencies.
Mike Farmer, President and CEO of Farmer & Company, discussed how agencies can re-establish themselves as strategic advisors to their clients, as well as brand and performance consultants.
The Farmer Value-Based System for Agency Remuneration template.
During this presentation, Dave Beals, CEO of Jones Lundin Beals briefly higlights myths, challenges and promises related to value-based compensation.
Kelly Colbert, Director, Acquisition Marketing, WellPoint and Nathalie Sokoloff-Schaffer, SVP, Group Account Director, Publicis Dialog, discussed the strategy their teams followed in developing an integrated campaign that targeted both large and small business segments.
EVP of iLoop Mobile Inc. Michael Becker, provides an overview of the mobile marketing industry, the intricacies of successfully employing the mobile channel for marketing, and showcases an example of mobile marketing by an entertainment company.
"In-home commercial ratings" initiative is intended to help in the development of a larger goal, brand-specific commercial ratings.
During this presentation the EVP of MTV Music Group, Jeff Yapp and the CEO of Makena Technologies/There.com, also the creator of MTV's virtual worlds talk about how to utilize the virtual world to engage customers. The two speakers also provide insight on how marketers can successfully apply this technology.
In this presentation Terrie Brennan, Nielsen, discusses initiatives that have been done with the ANA that could provide more granular ratings data.
During this presentation Robert S. Duboff, CEO of HawkPartners talks about the function of market research in ROI.
In this presentation MTV provides examples of their work with Visible World to create dynamic customized TV ads. MTV's Digital Fusion group also showcases customized webisodes and microsites.
Presentation from member roundtable discussion on concurrence marketing faciltated by Audrey Eassaw.
In this presentation Tim Armstrong, President, Advertising & Commerce, Google, discuss two high-impact themes facing marketers with implications across multiple platforms.
In this presentation Tom Daly, Strategy & Planning, Global Interactive Marketing, The Coca-Cola Company and Michael J. Becker, EVP Business Development, iLoop Mobile, Inc., provide insite on how to successfully use mobile channel for marketing as well as its applicability within transaction and relationship marketing paradigms.
In this presentation Victor Melendez, VP Marketing, Sustainability, Pepsi-Cola North America discusses what different companies are doing in an attempt to be more environmentally friendly and "green."
Steve Sullivan, Senior Vice President, Communications, Liberty Mutual Group; Mike Sheehan, Chief Executive Officer, Hill, Holliday Advertising share their insights and reveal how Liberty Mutual has transformed its marketing model to ensure deep consumer relevance and clear differentiation - especially in comparison with well known competitors that feature humorous animations and cartoon characters.
Barbara Basney, Xerox, Ellis Booker, B-to-B Magazine, and Jeremi Karnell, One to One Interactive. review the survey results addressing 15 new media platforms across all areas of the communications mix.
In this presentation Marta Dapena-Barón, Founding Partner, Big Picture Partners and Hans Schwarz, Product Director, Johnson & Johnson discussed a marketing framework that helped align all areas of the organization along a common goal and facilitate decision-making.
In this presentation, Archana Kumar, SVP, Group Director of Behavioral, presents the findings from a study that suggests that injecting brands into the rituals that define people is critical to making them an absolute part of consumer shopping lists.
"Using Online To Reach B-To-B Influentials." Scott Meyer, President & CEO, About.com; Mark Herlyn, VP, Advertising, The New York Times. ANA Business-To-Business Marketing Committee Meeting 11/07/07