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Priority Mail Flat Rate Boxes: "A Simpler Way to Ship"

Greg Whiteman, manager, market research, U.S. Postal Service, Joyce Carrier, manager, advertising, media planning and promotions, United States Postal Service, and Dave Lockwood, solutions planning director, CE, discussed the approach used to ensure rigorous development and execution for the Priority Mail "If It Fits, It Ships" integrated advertising campaign, which won the Grand Ogilvy Award.

Real World Lessons on Effectively Engaging Facebook Fans

Intel's Ekaterina Walter discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy in this webinar presentation.

SEI: The Journey to Sustainable Growth through a Brand Transformation

Mark Samuels, CMO, SVP, corporate marketing and communications, SEI, discussed how SEI has continually evolved its business and culture over the last 20 years in order to stay relevant.

Research Report: Q2 Omnibus Survey Key Findings

This report is based on questions posed by ANA members. It covers the following key topics: agency relations, marketing organization, procurement, production management, and multicultural marketing.

A 360° Look at the Best Practices for Choosing and Getting the Most from a Director

Jonathan Shipman, head of broadcast production North America, McCann Ericson, Skip D’Amico, brand executive producer, APR, and Brett Froomer, director, @RadicalMedia, discussed the best ways for marketers to work with directors on commercials.

If You Open the Black Box of Commercial Post-Production You Will Find Time Savings, Cost Savings, and More

John Lipuma, co-founder and CEO, PostAds Group, and Chris Furse, director, advertising, Burger King Corporation, discussed Burger King's initiatives to move towards production management consolidation.

Internal Promotion: A Pepsi Case Study

Lawrence DiCapua, senior manager, interactive marketing/CRM at Pepsi, discussed how Pepsi partnered with its agency to develop creative and dynamic email templates for internal communication that delivered significant results.

Using Segmentation to Drive Strategy Development and Execution

Annika Olson, principle at The Cambridge Group, discussed using segmentation to guide business strategy by helping marketers understand which consumers will generate profit and what those consumers demand.

Agency Relationships Management: ANA Review

In this ANA member case study, Amy Beard, marketing and sales procurement consultant, Eli Lilly, and Richard Benyon, CEO, Decideware, presented a model for a comprehensive, structured agency evaluation program developed using ANA best practice concepts.

How Motorola Leveraged Social Media to Extend the Event Experience for B-to-B Customers

Belinda Hudmon, Interactive Marketing for Motorola Broadband Mobility Solutions, shared insights on a social media strategy that extends the experience of an event beyond the show floor through channels like Twitter, Flickr and YouTube.

How Motorola Leveraged Social Media to Extend the Event Experience for B-to-B Customers

Belinda Hudmon, Interactive Marketing for Motorola Broadband Mobility Solutions, shared insights on a social media strategy that extends the experience of an event beyond the show floor through channels like Twitter, Flickr and YouTube.

The Latest in Agency Compensation

Dave Beals, CEO, Jones Lundin Beals, Rich DelCore, finance director, global marketing at Procter & Gamble, Jim Zambito, executive director, agency relations and finance controller at Johnson & Johnson, and Tom Finneran, executive vice president, agency management services at 4As discussed the results of the ANA's 15th Trends in Agency Compensation survey.

The Latest in Agency Compensation

Dave Beals, CEO, Jones Lundin Beals, Rich DelCore, finance director, global marketing at Procter & Gamble, Jim Zambito, executive director, agency relations and finance controller at Johnson & Johnson, and Tom Finneran, executive vice president, agency management services at 4As discussed the results of the ANA's 15th Trends in Agency Compensation survey.

A Model for Trust

Connecting and engaging with consumers in a believable way is key to building a successful brand. John Seifert, chairman and CEO, Ogilvy & Mather North America, writes that trust is required in order to bring out the inner greatness of brands.

Driven to Succeed

Ford’s Jim Farley helps the resurgent automaker get its message out. Adversity has forced the brand to be a stronger, leaner, more agile, and aggressive company, with a renewed focus on the customer.

Final Say: Boomers Coming of Age

The baby boomer generation is redefining what it means to be retired. As the first baby boomers inch closer to turning 65, it’s important for brands to understand how they differ from generations past.

From the Top: Friend or Foe?

Despite the fears of the advertising community, the government is a worthy partner according to Bob Liodice, president and CEO of the ANA. While there has been reason for concern regarding advertising taxes, there are areas where the industry and government can work together.

One Step at a Time

Brands can align marketing, agencies, and procurement through better scope of work management. Learn about the building blocks that appear in many leading scope of work programs.

The Search Dilemma

Knowing the differences between search engine users could lead to more effective online advertising. New research suggests that audience size may not be the only factor worth considering when deciding which search engine to focus your efforts on.

The Evolution of Music Retail

Alicia Gomez, director, premium sales and new media, Universal Music Enterprises, provided an overview of the current state of music retail marketing in this presentation.

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