All MKC Content
This exclusive survey among ANA members provides insight on dealing with the challenges of client/agency relationships.
This white paper details the Selig Center's estimates of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states provide a comprehensive statistical buying power overview.
The author offers some "rules of the road" for brainstorming sessions.
This Advertiser article reviews lean thinking and how Ad-ID contributes to an organization's overall efficiency.
The author shares his hobbies, travel tips, and other bits of personal information.
A panel of industry experts discusses the role of innovation in marketing.
The author discusses the qualities that define a "cool" CRM vendor.
Written by Bacci Mirque, EVP, ANA, this article discusses the role of advertisers' procurement and strategic sourcing departments in producing advertising and reports a survey by the ANA of marketers and their procurement counterparts.
The authors describe the process of elimination consumers use to narrow down brand choices.
The author looks at the security/privacy debate and how it ultimately may affect marketers.
The authors call for greater accountability and metrics to measure the effectiveness of Yellow Pages advertising.
This case study examines MasterCard's ongoing efforts to measure marketing effectiveness by linking the brand and ROI.
In this presentation, leading creative director Steve Penchina shares actionable and cost effective tips on how to work with your agencies to create highly conceptual, memorable, and effective advertising. He also offers important insights on the client-agency dynamics, including what clients should expect from their account/creative teams and vice-versa.
In this presentation, Stan Beals shares his observations of what is working and what is not in today's client-agency relationship and where both sides should be focusing moving forward. He also discusses the key elements clients are looking to measure and where agencies are succeeding.
Lauren Rich Fine shares her insights on Google and Yahoo!, covering issues including: thoughts on the stocks; growth projections; new offerings / revenue streams (e.g., Google's site-targeted ads), and international prospects.
Susan Bratton, chair of AD:TECH, provides an overview of the conference as well as insights on how savvy marketers are incorporating online capabilities to invigorate their traditional marketing.
This presentation explores how marketers can identify core female segments and track to profitable results.
Mary Lou Quinlan, CEO and Founder of Just Ask a Woman, shared five provocative trends that are dramatically shifting female consumer behavior and loyalty.
The author describes the cultural differences between marketing Enterprise in the U.S. and the U.K.
The author shares some of the ANA Marketing Resource Center's member questions on television commercial production and the advertising creative process.