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Lost in Translation: How to Bridge the Messaging Gap from Headquarters to Staff to the Field

Barbara Apple Sullivan, managing partner, Sullivan, John Paolini, executive creative director, Sullivan, and Michelle Leisure, senior director of marketing, Human Rights Watch, shared tips for spreading B-to-B messaging from the corporate office to the front lines, as well as a Human Rights Watch B-to-B case study.

Precision Marketing: A Path to Improving Marketing ROI

John Petralia, head of marketing operations, Bloomberg L.P., spoke about his time as the CMO of Iron Mountain and the marketing automation system implemented there.

The Latest In Agency Compensation

Get the latest in agency compensation from this webinar presentation as presented by Dave Beals, President & CEO - Jones Lundin Beals, Inc.

First Look: Findings from the ANA/IEG Sponsorship and Event Marketing Survey

A panel of industry experts discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing but lack the necessary capabilities to do so.

How SUBWAY Uses Music Events to Drive Relevance, Store Traffic, and Sales

Representatives from SUBWAY and Univision Radio discussed an ongoing partnership between the two organizations, which has allowed SUBWAY to better connect with Hispanic consumers.

Presentation: How SUBWAY Uses Music Events to Drive Relevance, Store Traffic, and Sales

Representatives from SUBWAY and Univision Radio discussed an ongoing partnership between the two organizations, which has allowed SUBWAY to better connect with Hispanic consumers.

Presentation: Strategic Sourcing for Sponsorship

Mike McGough, global procurement manager, media & sponsorship, Anheuser-Busch InBev, Inc., discussed a sponsorship audit recently conducted by Anheuser-Busch InBev.

Strategic Sourcing for Sponsorship

Mike McGough, global procurement manager, media & sponsorship, Anheuser-Busch InBev, Inc., discussed a sponsorship audit recently conducted by Anheuser-Busch InBev.

Bring Your Sponsorship to Life

Dorrian Porter, CEO, Mozes, Inc., and Robert Stohrer, CMO, Virgin Mobile USA, shared the details behind three major Virgin Mobile sponsorships in 2009.

The Agency Search Process

A panel of marketers and agency professionals discussed best practices for improving the agency search process.

Presentation: The Birth of the One Second Ad: A Miller High Life Case Study

Joseph Abegg, brand manager, Miller High Life, MillerCoors LLC, and Brad Feinberg, Media Manager, Miller High Life, MillerCoors LLC, discussed the successful strategy behind Miller High Life's one second Super Bowl ad in 2009.

The Birth of the One Second Ad: A Miller High Life Case Study

Joseph Abegg, brand manager, Miller High Life, MillerCoors LLC, and Brad Feinberg, Media Manager, Miller High Life, MillerCoors LLC, discussed the successful strategy behind Miller High Life's one second Super Bowl ad in 2009.

Bank of America Mobile Marketing

Mark Hendrix, VP, integrated channels marketing, mobile, Bank of America, discussed Bank of America's mobile marketing strategy.

Measuring Success: Brightening Our Brand

Priscilla Brown, senior vice president, head of marketing at Sun Life Financial U.S., and John Adams, chairman of The Martin Agency, discussed how their client and agency teams worked together to pull off one of the year's biggest sponsorship successes and also reviewed brand metrics and exposure results.

Measuring Success: Brightening Our Brand

Priscilla Brown, senior vice president, head of marketing at Sun Life Financial U.S., and John Adams, chairman of The Martin Agency, discussed how their client and agency teams worked together to pull off one of the year's biggest sponsorship successes and also reviewed brand metrics and exposure results.

How Do You Stop the Agency Shuffle?

Bink Garrison, president of Bink, Inc., and George Galinksy, vice president of advertising, public relations, and internet marketing at Mohegan Sun, described how Win/Win meetings can improve the client/agency relationship and lead to fewer expensive agency searches.

Presentation: How Do You Stop the Agency Shuffle?

Bink Garrison, president of Bink, Inc., and George Galinksy, vice president of advertising, public relations, and internet marketing at Mohegan Sun, described how Win/Win meetings can improve the client/agency relationship and lead to fewer expensive agency searches.

Toward Embracing Value-Based Compensation

Dr. Hari Mahadevan, managing partner and vertical leader at Rosetta, and Jack Smith, CMO at Medco, discussed impediments to value-based compensation and presented case studies of successful client/agency partnerships.

How Long Is a Piece of String? The Challenges and Best Practices in Agency Cost and Time Benchmarking

David Beals, president and chief executive officer of Jones Lundin Beals, Inc., discussed what can and can't be effectively benchmarked and reviewed best practices for benchmarking that are relevant and actionable for client/agency relationships.

Presentation: How Long Is A Piece of String? The Challenges and Best Practices in Agency Cost and Time Benchmarking

David Beals, president and chief executive officer of Jones Lundin Beals, Inc., discussed what can and can't be effectively benchmarked and reviewed best practices for benchmarking that are relevant and actionable for client/agency relationships.

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