All MKC Content

First  << 268269270271272273274 >>  Last (337)

Research Report: Q1 Omnibus Survey Key Findings

This report is based on questions posed by ANA members. It covers the following key topics: advertising financial management, production management, agency relations, brand management, digital marketing, senior marketers think tank, and sponsorship and event marketing.

Managing Multiple Agencies

Laurie Coots, CMO, TBWA\, shared different models for managing multiple agencies, as well as questions marketers must ask themselves and answer before entering into a multiple agency relationship.

Media Targeting Strategies for Tough Times

Through practical advice and illustrative case studies, this webinar presentation helps you develop strategies for identifying your best prospects and focusing your dollars on the "critical moments" of the purchase process to move consumers from interest in your brand to action.

Presentation: Managing Multiple Agencies

Laurie Coots, CMO, TBWA\, shared different models for managing multiple agencies, as well as questions marketers must ask themselves and answer before entering into a multiple agency relationship.

Best Practices and Watchouts for Celebrity Talent and Music Usage

Jon Albert, founder and CEO, The Albert Company, shared best practices and key watchouts for celebrity talent usage in this presentation.

Forrester Research: The Future of Agency Relationships

Sean Corcoran, analyst, Forrester Research, Inc., shared the results of Forrester's 2010 study on the future of agency relationships.

Media ROI Evaluation

The West Coast chapter of the Marketing Financial Management & Procurement Committee held an open discussion to benchmark and share definitions of media "value" and media buy effectiveness metrics.

Presentation: Forrester Research: The Future of Agency Relationships

Sean Corcoran, analyst, Forrester Research, Inc., shared the results of Forrester's 2010 study on the future of agency relationships.

Procurement: The Good, the Bad, and the Ugly

A panel of procurement experts commented on both myths and best practices of marketing procurement and discussed the findings of a new ANA/4A's survey on the relationships between procurement, marketing, and agencies.

SCUBA: A Shallow Dive into Enterprise's Consumer Marketing

Steve Smith, chairman of the ANA Senior Marketers Think Tank Committee, outlined principles for building a highly strategic marketing accountability and effectiveness program that drives business growth.

Presentation: Priority Mail Flat Rate Boxes: "A Simpler Way to Ship"

Greg Whiteman, manager, market research, U.S. Postal Service, and Dave Lockwood, solutions planning director, CE, discussed the approach used to ensure rigorous development and execution for the Priority Mail "If It Fits, It Ships" integrated advertising campaign, which won the Grand Ogilvy Award.

Benjamin Moore & Co.'s Nick Harris on Mobile and Social Media

Nick Harris, director, professional services at Benjamin Moore & Co., discussed how the brand uses social media and its branded mobile application to connect with consumers.

Coca-Cola's Michael Donnelly and Social Media

Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy.

Coca-Cola's Michael Donnelly and Social Media

Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy.

Coca-Cola's Michael Donnelly and Social Media

Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy.

eMarketer's Geoffrey Ramsey and the Outlook for Digital Media and Advertising

Geoffrey Ramsey, co-founder and chief executive officer of eMarketer, Inc., discussed a wide range of digital trends affecting marketing in 2010 including social media, online video, and mobile advertising.

eMarketer's Geoffrey Ramsey and the Outlook for Digital Media and Advertising

Geoffrey Ramsey, co-founder and chief executive officer of eMarketer, Inc., discussed a wide range of digital trends affecting marketing in 2010 including social media, online video, and mobile advertising.

Interview: The Huffington Post's Arianna Huffington

Arianna Huffington, co-founder and editor in chief of The Huffington Post, and Ken Auletta, journalist at The New Yorker discussed online and social media.

Interview: The Huffington Post's Arianna Huffington

Arianna Huffington, co-founder and editor in chief of The Huffington Post, and Ken Auletta, journalist at The New Yorker discussed online and social media.

Mars' Amanda Zaky on How to Leverage User-Generated Content

Amanda Zaky, manager of interactive, integrated marketing communications group, Mars U.S., and Lauren Nodzak, public relations manager, Mars Snackfood U.S., discussed the M&M's Most Colorful Contest and the social media efforts behind it.

First  << 268269270271272273274 >>  Last (337)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help