All MKC Content
Steve Sullivan shares some personal information about his hobbies, family, favorite travel destinations.
The author looks at the untapped potential in targeted advertising to Central and Eastern European Americans.
The author cites relevance and trust in a brand as the two most important factors in keeping customers loyal.
The panelists share their thoughts on the components of a successful client/agency relationship.
Catherine Bension shares her unique perspective on the critical issues facing clients and their agencies.
This white paper contains information a marketer can use as a reference to launch a successful custom media program.
The Association of National Advertisers and Booz Allen Hamilton have identified six distinct marketing organization models defined by scope of responsibility, decision rights, capabilities, organizational linkages, and performance metrics.
Advertising Industry Projected to Provide $5.2 Trillion Boost to the U.S. Economy in 2005, Study Reveals
This press release reviews the findings of a study that predicts that the advertising industry will drive $5.2 trillion into the U.S. economy in 2004.
In this presentation, Dan Jaffe reviews a new study, sponsored by seven industry groups including the ANA, that reveals advertising accounts for almost 20% of the country's total economic activity. Most importantly, the study demonstrates that advertising stimulates additional purchases.
This presentation explores Process Excellence as a systematic method to measure, analyze and improve business processes, to identify critical areas that can cause breakthrough results in performance metrics, organizational speed and the cost of doing business. Lean Thinking, Six Sigma, and Design Excellence are reviewed.
Lisa Baird offers a personal perspective on her life, work and hobbies.
The author examines the history of advertising the Jack Daniel's brand and its core value of authenticity.
The author explains how Sears successfully embedded a multicultural point of view into its various functions.
This article presents watchouts and considerations for defining, building, and sustaining profitable multicultural programs: developing segment expertise, measuring success, and overcoming an urge toward the "Borg Syndrome"—that is, disregarding individual consumer groups and marketing only to the masses.
The author discusses how marketing to the multicultural consumer requires different techniques conditioned by location and specific target messaging.
The author analyzes how Census 2000 data caused a perceptual shift in corporate America concerning the need for multicultural marketing and discusses the current state of multicultural marketing, specifically marketing to the Asian-American market.
The author describes the many volunteer programs established under the USA Freedom Corps, created by President Bush to help Americans find ways to give back to their communities and to strengthen volunteer service.
This summary provides the top level findings from the 2004 study "Comprehensive Economic Impact of Advertising Expenditures."
This checklist provides pointers to help you run more effective creative meetings.
This presentation explores the challenges in marketing the value of branding internally, and getting buy-in, at the highest levels of management and galvanizing employees to embody brand attributes.