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The Seven Critical Elements of Marketing Innovation

Barbara Goodstein, Executive Vice President, Chief Innovation Officer, Chief Marketing Officer, Chief Digital Officer, AXA Equitable Life Insurance Company

The Seven Critical Elements of Marketing Innovation

Barbara Goodstein, executive vice president, chief innovation officer, chief marketing officer, chief digital officer, AXA Equitable Life Insurance Company, shared seven tips for marketing innovation, based on the success of AXA's MyRetirementShop.com.

Doug Wood at the 2010 ANA Advertising Financial Management Conference

Doug Wood, senior partner, ReedSmith, shared social media guidelines and keys for building a brand's social media policy.

Intel Corporation: Advancing Digital Measurement

Arlene Villanueva, global media director, Intel Corporation, and Chris Whalen, global account director, OMD, discussed Intel's new Value Point System, which has allowed the organization to move their online measurement beyond click thru rates.

Social Media and the Law

Doug Wood, senior partner, ReedSmith, shared social media guidelines and keys for building a brand's social media policy.

Case Study: Mini Cooper Clubman

Trudy Hardy, manager at MINI marketing, and Chris Cardinal, group business director at Butler, Shine, Stern, & Partners, discussed how magazines played a key role in the campaign to launch the MINI Cooper Clubman and changed perceptions among early adopters with unexpected print executions, including a triple cover and integrated content within cutting edge publications.

Case Study: Mini Cooper Clubman

Trudy Hardy, manager at MINI marketing, and Chris Cardinal, group business director at Butler, Shine, Stern, & Partners, discussed how magazines played a key role in the campaign to launch the MINI Cooper Clubman and changed perceptions among early adopters with unexpected print executions, including a triple cover and integrated content within cutting edge publications.

Getting the Most Bang for Your Marketing Buck

Mark Wilson, vice president of corporate marketing at Sybase, Inc., discussed how frugal marketers can help their organizations be in a stronger position to capitalize on a recovering economy. Wilson also discussed how Sybase, Inc. has successfully used provocation-based marketing.

Getting the Most Bang for Your Marketing Buck

Mark Wilson, vice president of corporate marketing at Sybase, Inc., discussed how frugal marketers can help their organizations be in a stronger position to capitalize on a recovering economy. Wilson also discussed how Sybase, Inc. has successfully used provocation-based marketing.

Microsoft's Digital Production Guidelines-Improve Quality for Less Money

Bruno Gralpois and Marybeth Turk from Microsoft, along with Jillian Gibbs and Cherie Martin Irwin from APR, outlined principles and processes of Microsoft's Digital Production Guidelines, which focus on improving quality for less money.

IBM: Creating a Demand Acceleration System

Eric Andrews, VP, demand programs, strategy & management systems, IBM, discussed IBM's new demand acceleration system.

Optimizing Communications Strategy and Effectiveness

Ann Green, SVP, marketing solutions, Millward Brown, discussed how multimedia channel planning can help marketers ensure that consumers have balanced, positive associations with brands. A Nokia case study was also shared.

Optimizing Communications Strategy and Effectiveness

Ann Green, SVP, marketing solutions, Millward Brown, discussed how multimedia channel planning can help marketers ensure that consumers have balanced, positive associations with brands. A Nokia case study was also shared.

Procuring the Best Agreement

A panel of industry experts discussed several issues regarding procurement including the debate over ownership of creative, auditing, worldwide indemnity, and termination.

Social Media and Its Collision with Global Privacy and Data Protection

Darren Bowie, legal director, North America, Nokia, Inc., and D. Reed Freeman, Jr., partner, Morrison & Foerster, LLP, discussed the legal guidelines surrounding mobile marketing.

Mobile Media Marketing

Darren Bowie, legal director, North America, Nokia, Inc., and D. Reed Freeman, Jr., partner, Morrison & Foerster, LLP, discussed the legal guidelines surrounding mobile marketing.

Results May Not Be Typical: Endorsements, Testimonials, and the New FTC Guidelines

Josephine Belli, associate general counsel and litigation counsel, Combe Incorporated, and Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC, discussed the new FTC guidelines for endorsements and testimonials.

Results May Not Be Typical: Endorsements, Testimonials, and the New FTC Guidelines

Josephine Belli, associate general counsel and litigation counsel, Combe Incorporated, and Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC, discussed the new FTC guidelines for endorsements and testimonials.

Challenging Agencies to Reduce Expenses

ANA members discussed specific areas where agencies are being challenged to reduce internal expenses and/or identify cost reductions.

Maximizing the Value of Your Agency Audits

Bob Siegal, director, management advisory services at Prager and Fenton, shared tips on how the most effective agency audits focus on marketing risk management and include a hard look at practices and processes at both client and agencies.

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