All MKC Content
CDW was perceived as a box pusher of technology. They needed to showcase their higher level solution expertise in order to grow their business. They needed to show that they Get IT. By launching an integrated campaign, focusing on their solution capabilities, CDW revenue grew a remarkable 23 percent over the same year-ago period.
Phillips Distilling literally invented flavored vodka in the 1950s. Unfortunately, the only people still drinking Phillips' flavored vodka 60 years later were also born in the 1950s. Enter UV: our ultra-hip, ultra-violet re-invention of this dusty spirit; and a glowing example of what happens when you get into the hands (and down the throats) of 21-30 year old trendsetters.
Sprint used a new type of mobile technology to revamp the standard movie theater PSA about turning off cell phones and created a unique mobile experience for users.
By 2017 Chief Marketing Officers will spend more on technology than Chief Information Officers — creating a critical new audience for IBM. With CMOs adapting to data-based approaches, we positioned IBM as their essential partner, defining its differentiated POV on marketing.
P&G used an in-store shopping app to increase purchase intent and drive sales for 14 of its top brands.
To engage the Super Bowl audience who are more into ads than the game, Chevy developed an app that encouraged second screen viewing while also giving fans the chance to win a new car during the big game.
In 2010, facing pressure from the Nissan Leaf, we launched the Chevy Volt. It was an "extended range" electric vehicle in a gasoline world. We didn't launch a "green" car — we launched a great car (that just happened to be electric). Thinking about Chevy shifted — from old-fashioned to innovative, gas-guzzler to fuel-efficient with a much needed lift to brand opinion and consideration.
Chicco, the largest baby brand in all of Europe and one of the most important brands under the Artsana group umbrella, designed a way to capture and save the magical moments of a child’s life.
Chiddy Bang, a hip-hop group, partnered with the MadPad app to create a unique launch platform for its new album.
Chiquita Brands created a multi-option app to engage consumers with its products and promote its association with Little League Baseball.
Nestlé Spain used a mobile advergame to connect with children as part of a larger promotional campaign.
When Klondike introduced its Choco Taco to grocers’ freezers, it needed to maintain its #1 position in the U.S. and increase sales in Canada. Extending Klondike bar’s successful “5 Seconds to Glory” campaign to Choco Taco piqued the interest of a receptive audience. Klondike held its #1 U.S. position, sales in Canada increased 42%, and demand for Choco Taco was so high that Klondike pulled the advertising to avoid running out.
Chocolate Milk, America’s Favorite Treat, was under attack for contributing to childhood obesity — shunned by parents and schools alike. To de-villainize Chocolate Milk, we had to de-stigmatize it.
To promote the Blu-ray release of the film Chronicle, 20th Century Fox Home Entertainment created a “choose your own adventure” advertising campaign.
From a lack of the correct kind of communication between kids and parents, sneakers traditionally didn't make Christmas shopping lists. So, we showed kids how to tell their parents what they really want for Christmas, and for every dollar spent on marketing, four dollars were spent by consumers at Foot Locker.
Viewed as old-fashioned, Chuck E. Cheese’s sought to contemporize its family dining brand and drive visits by creating an augmented reality mobile app that provided user-generated content to show images of guests making memories in its branded experience.
As a brand tarnished by the financial crisis, Citi saw the Team USA sponsorship as an opportunity to do more than just put rings on their ads. With the insight that nobody reaches the podium alone, they created a program called Every Step of the Way. Citi broke through in surpassing all first-time sponsors and changed brand perceptions amongst core audiences.
The U.S. Air Force built a centralized hub offering information and tools relating to careers in an array of business and technical fields to recruit talented civilians.
Vodafone created a mobile commerce platform to help expand its marketing database in Spain.
The Presidential Inauguration presented an unprecedented opportunity to demonstrate CNN's brand leadership as the place for news. CNN.com's collaboration with Facebook offered consumers the opportunity to witness the historic event firsthand while also connecting with their friends in real-time.